Trade journal
Encyclopedia
A trade magazine, also called a professional magazine, is a magazine
published with the intention of target market
ing to a specific industry
or type of trade
. The collective term for this area of publishing is the trade press.
Trade magazines typically contain advertising content focused on the industry in question with little if any general-audience advertising. They also generally contain industry-specific job notices, a highly pertinent aspect to many readers. Many trade publications can also be considered news magazines with a very specific topical focus.
Some trade magazines operate under controlled circulation, meaning the publisher decides who may receive free subscriptions based on each individual's qualification as a member of the trade. This allows a high level of certainty that advertisements will be received by the advertiser's target audience.
In some instances, the boundary between trade publication and peer-reviewed
journal has blurred. One such example is BioTechniques
, which contains peer-reviewed technical reports and technology reviews while containing heavy advertising content, a significant proportion of the articles being authored by or in collaboration with vendors who advertise in the same issue.
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
published with the intention of target market
Target market
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy...
ing to a specific industry
Industry
Industry refers to the production of an economic good or service within an economy.-Industrial sectors:There are four key industrial economic sectors: the primary sector, largely raw material extraction industries such as mining and farming; the secondary sector, involving refining, construction,...
or type of trade
Craft
A craft is a branch of a profession that requires some particular kind of skilled work. In historical sense, particularly as pertinent to the Medieval history and earlier, the term is usually applied towards people occupied in small-scale production of goods.-Development from the past until...
. The collective term for this area of publishing is the trade press.
Trade magazines typically contain advertising content focused on the industry in question with little if any general-audience advertising. They also generally contain industry-specific job notices, a highly pertinent aspect to many readers. Many trade publications can also be considered news magazines with a very specific topical focus.
Some trade magazines operate under controlled circulation, meaning the publisher decides who may receive free subscriptions based on each individual's qualification as a member of the trade. This allows a high level of certainty that advertisements will be received by the advertiser's target audience.
In some instances, the boundary between trade publication and peer-reviewed
Peer review
Peer review is a process of self-regulation by a profession or a process of evaluation involving qualified individuals within the relevant field. Peer review methods are employed to maintain standards, improve performance and provide credibility...
journal has blurred. One such example is BioTechniques
BioTechniques
Biotechniques: the International Journal of Life Science Methods is a peer-reviewed scientific journal distributed in print and online form to researchers in the field of molecular biology and biochemistry. It includes primarily articles and reviews on the application of techniques, and is...
, which contains peer-reviewed technical reports and technology reviews while containing heavy advertising content, a significant proportion of the articles being authored by or in collaboration with vendors who advertise in the same issue.