Traubi
Encyclopedia
Traubi or traubisoda is a brand of soft drink
flavored with grape juice
. It is produced in Hungary, Austria and Croatia.
In Hungary, it is made by a factory called Traubi Hungaria located in the village of Balatonvilágos
. The company produces the drink from a special type of Hungarian grapes, called saszla. Visiting the factory in Balatonvilagos one can follow the steps of production from grapes harvest to bottling.
In Austria, it's produced by Waldquelle Kobersdorf GmbH from Kobersdorf
.
A Croatian company Trento sokovi licenses it from Waldquelle since 2006, and produces it in Brestovac
.
, Csány and in Debrecen
.
In response to the first fizzy drink success, in 1973 another product, called Márka, appeared on the Hungarian market. This drink proved to be popular that time just as well it is nowadays. Márka is liked for its special orange, grape and raspberry flavor.
In the 1980s, due to the spread of Coca-Cola, Traubi became less popular, the production decreased by 20%. In 1992, Traubi Hungaria bought the factory in Balatonvilagos and by the investment of Salamon Berkowitz (a US owner) the factory started to improve. It grew, not only in numbers of machines but also in production.
Salamon Berkowitz, the owner of the company Traubi Hungaria claims that the original publicity campaign team, who created the first campaign, has been working on the company's advertisements and image nowadays.
, grape
and raspberry
flavour.
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
flavored with grape juice
Grape juice
Grape juice is obtained from crushing and blending grapes into a liquid. The juice is often sold in stores or fermented and made into wine, brandy, or vinegar. In the wine industry, grape juice that contains 7-23 percent of pulp, skins, stems and seeds is often referred to as "must"...
. It is produced in Hungary, Austria and Croatia.
In Hungary, it is made by a factory called Traubi Hungaria located in the village of Balatonvilágos
Balatonvilágos
- External links :*...
. The company produces the drink from a special type of Hungarian grapes, called saszla. Visiting the factory in Balatonvilagos one can follow the steps of production from grapes harvest to bottling.
In Austria, it's produced by Waldquelle Kobersdorf GmbH from Kobersdorf
Kobersdorf
Kobersdorf is an Austrian market town in Oberpullendorf, Burgenland.-Geography:Kobersdorf is located in Middle Burgenland and is divided into the districts of Kobersdorf, Lindgraben, and Oberpetersdorf...
.
A Croatian company Trento sokovi licenses it from Waldquelle since 2006, and produces it in Brestovac
Brestovac
Brestovac is village and a municipality in eastern Croatia, located west of Požega.There are 4,028 inhabitants in the municipality, 89% which are Croats...
.
The History of Traubi
The aroma was originally invented by Lenz Moser of Austria in 1954. It was licensed to Traubi Hungaria in 1971. The new flavour became popular not only due to the successful advertisement but also as it appeared to be the first Hungarian fizzy drink. As a result of the growing interest, Traubi was also produced in KunbajaKunbaja
Kunbaja is a village and municipality in Bács-Kiskun county, in the Southern Great Plain region of southern Hungary.The village name reflects the presence of Kumans in this region.-Geography:...
, Csány and in Debrecen
Debrecen
Debrecen , is the second largest city in Hungary after Budapest. Debrecen is the regional centre of the Northern Great Plain region and the seat of Hajdú-Bihar county.- Name :...
.
In response to the first fizzy drink success, in 1973 another product, called Márka, appeared on the Hungarian market. This drink proved to be popular that time just as well it is nowadays. Márka is liked for its special orange, grape and raspberry flavor.
In the 1980s, due to the spread of Coca-Cola, Traubi became less popular, the production decreased by 20%. In 1992, Traubi Hungaria bought the factory in Balatonvilagos and by the investment of Salamon Berkowitz (a US owner) the factory started to improve. It grew, not only in numbers of machines but also in production.
Popularity
The popularity of the drink was tested through a market research conducted by the producer. The findings clearly showed, that there was a strong nostalgia for the drink among Hungarians who were teenagers in the '80s. Drinking Traubi evokes memories from Hungarian people’s past, therefore a special importance belongs to this drink.Salamon Berkowitz, the owner of the company Traubi Hungaria claims that the original publicity campaign team, who created the first campaign, has been working on the company's advertisements and image nowadays.
Márka
Márka is another soft drink product of the Traubi Hungaria. Its production started in 1973 and it is still popular. The company makes it in orangeOrange (fruit)
An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....
, grape
Grape
A grape is a non-climacteric fruit, specifically a berry, that grows on the perennial and deciduous woody vines of the genus Vitis. Grapes can be eaten raw or they can be used for making jam, juice, jelly, vinegar, wine, grape seed extracts, raisins, molasses and grape seed oil. Grapes are also...
and raspberry
Raspberry
The raspberry or hindberry is the edible fruit of a multitude of plant species in the genus Rubus, most of which are in the subgenus Idaeobatus; the name also applies to these plants themselves...
flavour.