Trend Records
Encyclopedia
Trend Records was a post-World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 jazz
Jazz
Jazz is a musical style that originated at the beginning of the 20th century in African American communities in the Southern United States. It was born out of a mix of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th...

 record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

.

Trend's back catalogue was purchased by Albert Marx, the owner of Discovery Records
Discovery Records
Discovery Records was a United States-based record label known for its recordings of jazz music.Discovery was founded in 1948 by jazz fan and promoter Albert Marx...

, and much of its material was reissued in the 1980s. Among those who recorded for Trend are Van Alexander
Van Alexander
Van Alexander is an American bandleader, arranger, and composer.Alexander led bands and arranged from high school, and studied composition in college. He landed a job selling arrangements to Chick Webb in the middle of the 1930s...

, Robert Conti
Robert Conti
Robert Conti is an American hard bop jazz guitarist.Conti was born in Philadelphia, Pennsylvania and was an autodidact, first performing locally at age fourteen. In 1966, after four years on the road touring North America, he settled in Jacksonville, Florida. In 1970 he left music to pursue a...

, Shelly Manne
Shelly Manne
Shelly Manne , born Sheldon Manne in New York City, was an American jazz drummer. Most frequently associated with West Coast jazz, he was known for his versatility and also played in a number of other styles, including Dixieland, swing, bebop, avant-garde jazz and fusion, as well as contributing...

, Clare Fischer
Clare Fischer
Clare Fischer is an American composer, arranger, pianist and organist. His parents were of German, French, Irish-Scot, and English backgrounds.-Early years:...

, Warm Dust
Warm Dust
Warm Dust was a British progressive jazz rock band of the early 1970s. Although a relatively obscure group, they featured Paul Carrack and Terry "Tex" Comer, who later formed Ace and Les Walker.-Members:*Les Walker - Vocals, Harmonica, Guitar...

, Dick Berk
Dick Berk
Richard Alan "Dick" Berk is an American jazz drummer and bandleader.Berk studied at the Berklee College of Music and played in the Boston area early in the 1960s. In 1962 he moved to New York City and played there with Ted Curson and Bill Barron in a quintet from 1962 to 1964...

, Matt Dennis
Matt Dennis
Matt Dennis was a singer, pianist, bandleader, arranger, and writer of music for popular music songs.He was born in Seattle, Washington. His mother was a violinist and his father a singer, and the family was in vaudeville, so he was early exposed to music. In 1933 he joined Horace Heidt's...

 and Ray Linn
Ray Linn
Ray Linn was an American jazz trumpeter.Linn's first major engagements came in the late 1930s, playing with Tommy Dorsey and Woody Herman . He would return to play with Herman again several times, in 1945, 1947, and 1955-59...

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