Trilulilu
Encyclopedia
Trilulilu is the biggest User-generated content
(UGC) website
in Romania
on which users can view, upload and share videos, images and audio files.
The website was created on January 22, 2007, after a few weeks of beta testing, by two Romanian entrepreneurs Sergiu Biriş and Andrei Dunca. In May 2008 the French
businessman Alexis Bonte bought 41% of the company for around US$ 1.5 million, and with the previous 10% that he owned became the largest shareholder.
The company is based in Cluj-Napoca
, and uses Adobe Flash Video technology to display a wide variety of user-generated video content
, including movie
clips, TV
clips, and music videos, as well as amateur content such as video blogging and short original videos. The website also features pictures and audio files uploaded by the registered users. The website also has an online shop where internet users can buy Trilulilu merchandise such as t-shirt
s, mug
s, badge
s and other products inscripted with the two mascots: the Trilulilu guy and the Crocodile.
Trilulilu is one of the most visited websites in Romania
. The site has over 2.2 million unique visitors per month and 7 million overall visitors per month. The total number of registered users tops 500,000 and user related video uploads amount to over 23,000 hours of content.
Trilulilu.ro was placed as eighth in the top 10 most visited websites by Romanians
at the end of 2008 and second in the top 10 most visited websites from Romania in 2009, reaching the first position in July and August 2009.
Unregistered users can watch the pictures, videos or listen to audio files, while registered users are permitted to upload files, create groups and shows, create play-lists, rate and comment on users content and profiles, send virtual gifts and communicate with other registered users using the internal messaging system. The registered users are called "trilulişti".
Images and videos that are considered to contain potentially offensive content are available only to registered users over the age of 18. The uploading of pictures and videos containing defamation, pornography
, copyright violations, and material encouraging criminal conduct is prohibited by Trilulilu's terms of service
.
In February 2011, Trilulilu signed a deal with Universal Music allowing the website to stream any song licensed by Universal Music (but only for users in Romania), splitting advertising revenues between Trilulilu and Universal Music. A similar deal was previously signed with Romanian label Roton
.
User-generated content
User generated content covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles...
(UGC) website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
in Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...
on which users can view, upload and share videos, images and audio files.
The website was created on January 22, 2007, after a few weeks of beta testing, by two Romanian entrepreneurs Sergiu Biriş and Andrei Dunca. In May 2008 the French
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
businessman Alexis Bonte bought 41% of the company for around US$ 1.5 million, and with the previous 10% that he owned became the largest shareholder.
The company is based in Cluj-Napoca
Cluj-Napoca
Cluj-Napoca , commonly known as Cluj, is the fourth most populous city in Romania and the seat of Cluj County in the northwestern part of the country. Geographically, it is roughly equidistant from Bucharest , Budapest and Belgrade...
, and uses Adobe Flash Video technology to display a wide variety of user-generated video content
User-generated content
User generated content covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles...
, including movie
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
clips, TV
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...
clips, and music videos, as well as amateur content such as video blogging and short original videos. The website also features pictures and audio files uploaded by the registered users. The website also has an online shop where internet users can buy Trilulilu merchandise such as t-shirt
T-shirt
A T-shirt is a style of shirt. A T-shirt is buttonless and collarless, with short sleeves and frequently a round neck line....
s, mug
Mug
A mug is a sturdily built type of cup often used for drinking hot beverages, such as coffee, tea, or hot chocolate. Mugs, by definition, have handles and often hold a larger amount of fluid than other types of cup. Usually a mug holds approximately 12 fluid ounces of liquid; double a tea cup...
s, badge
Badge
A badge is a device or fashion accessory, often containing the insignia of an organization, which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath , a sign of legitimate employment or student status, or as a simple...
s and other products inscripted with the two mascots: the Trilulilu guy and the Crocodile.
Trilulilu is one of the most visited websites in Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...
. The site has over 2.2 million unique visitors per month and 7 million overall visitors per month. The total number of registered users tops 500,000 and user related video uploads amount to over 23,000 hours of content.
Trilulilu.ro was placed as eighth in the top 10 most visited websites by Romanians
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...
at the end of 2008 and second in the top 10 most visited websites from Romania in 2009, reaching the first position in July and August 2009.
Unregistered users can watch the pictures, videos or listen to audio files, while registered users are permitted to upload files, create groups and shows, create play-lists, rate and comment on users content and profiles, send virtual gifts and communicate with other registered users using the internal messaging system. The registered users are called "trilulişti".
Images and videos that are considered to contain potentially offensive content are available only to registered users over the age of 18. The uploading of pictures and videos containing defamation, pornography
Pornography
Pornography or porn is the explicit portrayal of sexual subject matter for the purposes of sexual arousal and erotic satisfaction.Pornography may use any of a variety of media, ranging from books, magazines, postcards, photos, sculpture, drawing, painting, animation, sound recording, film, video,...
, copyright violations, and material encouraging criminal conduct is prohibited by Trilulilu's terms of service
Terms of service
Terms of service are rules which one must agree to abide by in order to use a service. Unless in violation of consumer protection laws, such terms are usually legally binding...
.
In February 2011, Trilulilu signed a deal with Universal Music allowing the website to stream any song licensed by Universal Music (but only for users in Romania), splitting advertising revenues between Trilulilu and Universal Music. A similar deal was previously signed with Romanian label Roton
Roton (label)
Roton is a Romanian record label established in 1994.The company has around 100 employees, having offices in Bucharest, Iaşi, Cluj and Timişoara...
.