Triumph International
Encyclopedia
Triumph International is an international underwear manufacturer. Founded in Heubach
, Württemberg
, Germany
1886 by the two families Spiesshofer
& Braun
. The first foreign subsidiary was established in Zurzach, Switzerland
which
has become the company’s headquarters. The multinational manufacturing and marketing organization operates in 120
countries around the world. It is one of the leading underwear producers in the world and in 2010 had an
annual turnover of 2.2 billion Swiss Franks, and over 36,500 employees.
1894: Their sharp business acumen brought them an important breakthrough - an order for corsetry from strait-laced England.
1900: In the first years of the century, constricting whalebone undergarments underwent a certain degree of relaxation; corsets moved downwards, so to speak, to become girdles. Women, and European women in particular, were positively electrified by the influence of new fashions such as the tango, and began to dress and deport themselves in ways that brought out their personalities. As Triumph flourished, new generations brought youthful energy and élan into the business.
1902: The name "Triumph" was registered as a trademark in 1902.
1930: In the 1930s, Triumph advanced to the status of Europe's largest corsetry manufacturer - an excellent reason to celebrate the company's 50th birthday in 1936.
1933: After almost 50 years of near-uninterrupted growth, checked only by the First World War, 1933 saw the foundations laid for the company's later international expansion when the company opened its first international branch in Zurzach, Switzerland. Today, the same premises house the corporate financial headquarters and other central corporate departments.
In 1960, with the step into Hong Kong, the expansion into the Asian market began. In the same year, the Triumph workforce had grown to 14,000.
Soon the company had independent subsidiaries for swimwear, daywear and nightwear and new technological developments such as moulding and high frequency welding, used instead of traditional stitching, were revolutionising looks and possibilities for Triumph designers.
Heubach
Heubach is a town in the Ostalbkreis district, in Baden-Württemberg, Germany. It is located 10 km east of Schwäbisch Gmünd, and 13 km southwest of Aalen. The town finds itself at the edge of the Rems River Valley and at the base of the Swabian Alps.Heubach is located in the Swabian...
, Württemberg
Baden-Württemberg
Baden-Württemberg is one of the 16 states of Germany. Baden-Württemberg is in the southwestern part of the country to the east of the Upper Rhine, and is the third largest in both area and population of Germany's sixteen states, with an area of and 10.7 million inhabitants...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
1886 by the two families Spiesshofer
Johann Gottfried Spiesshofer
Johann Gottfried Spiesshofer, was a German industrialist and pioneer of the undergarment industry. Born as son of a weaver, he was known for his outstanding expertise in weaving techniques. Together with merchant Michael Braun he established the corsetry manufacturer “Spiesshofer & Braun” in...
& Braun
Michael Braun (industrialist)
Johann Michael Braun, was a German industrialist and pioneer of the undergarment industry. Together with corsetmaker Johann Gottfried Spiesshofer he established the corsetry manufacturer “Spiesshofer & Braun” in Heubach in 1886. From 1902 onwards the company traded under the name “Triumph” as...
. The first foreign subsidiary was established in Zurzach, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
which
has become the company’s headquarters. The multinational manufacturing and marketing organization operates in 120
countries around the world. It is one of the leading underwear producers in the world and in 2010 had an
annual turnover of 2.2 billion Swiss Franks, and over 36,500 employees.
History
1886: When Triumph's founders launched their corsetry business from a barn in Heubach (Württemberg) in 1886, they had startup funds of 2000 gold marks and employed 6 staff. As a comparison, the company today has annual sales exceeding 2.2 billion Swiss Franks and employs over 36,500 staff all over the world. At the same time as Paris couturier Charles Frederic Worth was the first man to "enhance" the female form with padding, the two founders of Triumph were setting up their operations in a barn.1894: Their sharp business acumen brought them an important breakthrough - an order for corsetry from strait-laced England.
1900: In the first years of the century, constricting whalebone undergarments underwent a certain degree of relaxation; corsets moved downwards, so to speak, to become girdles. Women, and European women in particular, were positively electrified by the influence of new fashions such as the tango, and began to dress and deport themselves in ways that brought out their personalities. As Triumph flourished, new generations brought youthful energy and élan into the business.
1902: The name "Triumph" was registered as a trademark in 1902.
1930: In the 1930s, Triumph advanced to the status of Europe's largest corsetry manufacturer - an excellent reason to celebrate the company's 50th birthday in 1936.
1933: After almost 50 years of near-uninterrupted growth, checked only by the First World War, 1933 saw the foundations laid for the company's later international expansion when the company opened its first international branch in Zurzach, Switzerland. Today, the same premises house the corporate financial headquarters and other central corporate departments.
Worldwide expansion
By the 1950's Triumph had become 'Triumph International' to reflect it's worldwide standing and employed 6000 staff. They expanded rapidly into countries such as Britain, Italy, Belgium and Norway. With this growth into new countries, Triumph became established as Europe's top lingerie manufacturer.In 1960, with the step into Hong Kong, the expansion into the Asian market began. In the same year, the Triumph workforce had grown to 14,000.
Soon the company had independent subsidiaries for swimwear, daywear and nightwear and new technological developments such as moulding and high frequency welding, used instead of traditional stitching, were revolutionising looks and possibilities for Triumph designers.
External links
- Triumph International website
- Triumph history pack
- Hom website
- Sloggi website
- Valisere website
- Triumph's Success Story