The Triumph Stag is a British car

Automobile

An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...

 that was sold between 1970 and 1978 by the Triumph Motor Company

Triumph Motor Company

The Triumph Motor Company was a British car and motor manufacturing company. The Triumph marque is owned currently by BMW. The marque had its origins in 1885 when Siegfried Bettmann of Nuremberg initiated S. Bettmann & Co and started importing bicycles from Europe and selling them with his own...

, styled by the Italian designer Giovanni Michelotti

Giovanni Michelotti

Giovanni Michelotti was one of the most prolific designers of sports cars in the 20th century. His notable contributions were for Triumph and BMW marques...

.
Envisioned as a luxury sports car

Sports car

A sports car is a small, usually two seat, two door automobile designed for high speed driving and maneuverability....

, the Triumph Stag was designed to compete directly with the Mercedes-Benz SL class models. All Stags were four-seater convertible

Convertible

A convertible is a type of automobile in which the roof can retract and fold away having windows which wind-down inside the doors, converting it from an enclosed to an open-air vehicle...

 coupé

Coupé

A coupé or coupe is a closed car body style , the precise definition of which varies from manufacturer to manufacturer, and over time...

s, but for structural rigidity – and to meet new American rollover standards at the time – the Stag required a B-pillar "roll bar" hoop connected to the windscreen frame by a T-bar.