Trocabrahma
Encyclopedia
Trocabrahma is a music and visual art cultural exchange programme produced annually by Brahma beer. It began in 2006 with a group of UK musicians visiting Brazil
to collaborate with Brazilian musicians. Trocabrahma took place again in 2007 with a different group musicians. In addition to music and art exchanges, Trocabrahma also has a street art
project, online community
and podcast
series.
. The musicians meet and collaborate for one week in Brazil and then meet again in the UK to showcase their new material in a series of concerts in London
, Liverpool
and Glasgow
. Many of the musicians involved have never before visited each other's countries.
The street art collaboration involves graffiti
artists from the UK working with a Brazilian street artist. Similar to the musicians, the artists meet in the UK and improvise around themes associated with the project.
Trocabrahma is an example of viral marketing
and encourages an online community to interact with the exchange programme through a blog
and community profiles.
, Ben Westbeech
, King Creosote
, Gruff Rhys
from the group Super Furry Animals
, Four Tet
, Radioclit and Amanda Blank
. Although the latter two acts are included as UK musicians the production duo Radioclit consist of one Swedish member and one French member and Amanda Blank is from USA.
The Brazilian musicians who collaborated with the UK artists are: Os Mutantes
, Tita Lima, Rômulo Fróes, Tony Da Gatorra, Open Field Church and Bonde Do Rolê
.
The street art collaboration took place between Brazilian artist Speto and three UK-based street artists, Aztec from London, Sam Skinner from Liverpool and As One from Glasgow.
The music exchanges took place in São Paulo in May and June 2007. The art exchange occurred in the UK in July 2007.
At the end of July 2007 a series of musical concerts were staged in London, Liverpool and Glasgow to showcase the new work created by the musicians during the exchange.
version of the series and also present on the project's Flickr
profile.
The series is hosted by DJ and producer Diplo and in addition to the musicians and artists who collaborated as part of Trocabrahma 2007, includes contributions from Gilles Peterson
, who presented the 2006 podcast series called "Gilles Peterson in Brazil", CSS
, Echo & the Bunnymen
, Ladytron
, The Bees
, The Zutons
, Joe Davis from Far Out Recordings
, Zeep
, and a variety of other, lesser-known musicians and artists.
The podcast is available from the exchange programme's blog site and a variety of podcast directories including iTunes
, Podcast Alley, The Podcast Network
, the Nokia
Podcast Directory and Channel 4 Radio
.
The podcast was produced by Inner Ear
and was nominated in the best podcast category 2008 BT
Digital Music Awards.
profile, a YouTube
channel, a Flickr
gallery and a Facebook
group.
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
to collaborate with Brazilian musicians. Trocabrahma took place again in 2007 with a different group musicians. In addition to music and art exchanges, Trocabrahma also has a street art
Street art
Street art is any art developed in public spaces — that is, "in the streets" — though the term usually refers to unsanctioned art, as opposed to government sponsored initiatives...
project, online community
Online community
An online community is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. An online community can take the form of an information system where anyone can post content, such as a Bulletin board system or one where only a restricted...
and podcast
Podcast
A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...
series.
The Concept
Trocabrahma is called a "culture jam" by its organisers. It is a venture sponsored by which involves international exchange between musicians and artists from the UK and Brazil. The music exchanges take place in São PauloSão Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
. The musicians meet and collaborate for one week in Brazil and then meet again in the UK to showcase their new material in a series of concerts in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...
and Glasgow
Glasgow
Glasgow is the largest city in Scotland and third most populous in the United Kingdom. The city is situated on the River Clyde in the country's west central lowlands...
. Many of the musicians involved have never before visited each other's countries.
The street art collaboration involves graffiti
Graffiti
Graffiti is the name for images or lettering scratched, scrawled, painted or marked in any manner on property....
artists from the UK working with a Brazilian street artist. Similar to the musicians, the artists meet in the UK and improvise around themes associated with the project.
Trocabrahma is an example of viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
and encourages an online community to interact with the exchange programme through a blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
and community profiles.
Trocabrahma 2007
In 2007, Trocabrahma took the following group of UK musicians to São Paulo in Brazil: JD Twitch from the nightclub OptimoOptimo
Optimo was a weekly Sunday-night club based in Glasgow, Scotland at the Sub Club on Jamaica Street, as well as a collective moniker for the night's resident DJ duo. Having run every week since it was founded in 1997, on Thursday 11 March 2010, it was announced on the official facebook page that...
, Ben Westbeech
Ben Westbeech
Ben Westbeech is a male DJ, singer and producer originating from Bristol, but who now lives in London, UK. Trained as cellist and vocalist, his influences include House, Soul, Jazz and hip hop.-Beginning Carrer :...
, King Creosote
King Creosote
Kenny Anderson, known primarily by his stage name King Creosote, is an independent singer-songwriter from Fife, Scotland. To date, Anderson has released over forty albums, with his latest, Thrawn, released in 2011. Anderson is also a member of Scottish-Canadian band, The Burns Unit...
, Gruff Rhys
Gruff Rhys
Gruffydd Maredudd Bowen Rhys is a Welsh musician, performing solo and with several bands, including Super Furry Animals who obtained mainstream success in the 1990s. He also most recently formed the electro-pop outfit Neon Neon with Boom Bip. Their album Stainless Style was nominated for the 2008...
from the group Super Furry Animals
Super Furry Animals
Super Furry Animals are a Welsh rock band that lean towards psychedelic rock and electronic experimentation. Since their formation in Cardiff, Wales in 1993, the band has consisted of Gruff Rhys , Huw Bunford , Guto Pryce , Cian Ciaran and Dafydd Ieuan Super Furry Animals are a Welsh rock band...
, Four Tet
Four Tet
Kieran Hebden is a post-rock and electronic musician. Hebden first came to prominence as a member of the band Fridge before establishing himself as a solo artist under the moniker of Four Tet....
, Radioclit and Amanda Blank
Amanda Blank
Amanda Blank is an American singer and member of the performance art band Sweatheart based in Philadelphia.-Early life:Amanda Blank was born in Germantown, a neighborhood in northwest Philadelphia, Pennsylvania...
. Although the latter two acts are included as UK musicians the production duo Radioclit consist of one Swedish member and one French member and Amanda Blank is from USA.
The Brazilian musicians who collaborated with the UK artists are: Os Mutantes
Os Mutantes
Os Mutantes ) are an influential Brazilian psychedelic rock band that were linked with the Tropicália movement of the late 1960s. It was formed by two brothers and a vocalist, but has gone through numerous personnel changes throughout its existence...
, Tita Lima, Rômulo Fróes, Tony Da Gatorra, Open Field Church and Bonde Do Rolê
Bonde do Rolê
Bonde do Rolê is a Funk Carioca-influenced electropop group from Curitiba, Brazil, consisting of MCs Pedro D'Eyrot, Laura Taylor, Ana Bernardino, and DJ/MC Rodrigo Gorky...
.
The street art collaboration took place between Brazilian artist Speto and three UK-based street artists, Aztec from London, Sam Skinner from Liverpool and As One from Glasgow.
The music exchanges took place in São Paulo in May and June 2007. The art exchange occurred in the UK in July 2007.
At the end of July 2007 a series of musical concerts were staged in London, Liverpool and Glasgow to showcase the new work created by the musicians during the exchange.
Podcast Series
The 2007 Trocabrahma Podcast series documents the exchanges and includes live music recordings from the concert series. Photographs are included in the enhanced podcastEnhanced podcast
An enhanced podcast is an audio podcast that can display images simultaneously with audio. These can contain chapter markers, hyperlinks, and artwork; all of which is synced to a specific program or device...
version of the series and also present on the project's Flickr
Flickr
Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to...
profile.
The series is hosted by DJ and producer Diplo and in addition to the musicians and artists who collaborated as part of Trocabrahma 2007, includes contributions from Gilles Peterson
Gilles Peterson
Gilles Peterson , is a DJ, record collector and record label owner from London, UK. Through his labels Acid Jazz, Talkin' Loud, and latterly Brownswood Recordings, he has been associated with the careers of well-known artists of the 1990s such as Erykah Badu, Roni Size and Jamiroquai...
, who presented the 2006 podcast series called "Gilles Peterson in Brazil", CSS
CSS
-Computing:*Cascading Style Sheets, a language used to describe the style of document presentations in web development*Central Structure Store in the PHIGS 3D API*Closed source software, software that is not distributed with source code...
, Echo & the Bunnymen
Echo & the Bunnymen
Echo & the Bunnymen are an English post-punk band, formed in Liverpool in 1978. The original line-up consisted of vocalist Ian McCulloch, guitarist Will Sergeant and bass player Les Pattinson, supplemented by a drum machine. By 1980, Pete de Freitas had joined as the band's drummer, and their debut...
, Ladytron
Ladytron
Ladytron are an English electronic band formed in 1999 in Liverpool, Merseyside. The group consists of Helen Marnie , Mira Aroyo , Daniel Hunt and Reuben Wu .Their sound blends electropop with New Wave and shoegazing elements. Ladytron described their sound as "electronic pop"...
, The Bees
The Bees (UK band)
The Bees are an English band from Ventnor on the Isle of Wight. Although their sound is generally classified as indie rock or psychedelic rock, the band have a colourful range of styles and influences, such as 1960s garage rock, country, reggae and jazz.-History:The Bees have so far released four...
, The Zutons
The Zutons
The Zutons are an English indie rock band from Liverpool. They were formed in 2001 but did not release their first album, Who Killed...... The Zutons?, until May 2004. They achieved their biggest hits with "Why Won't You Give Me Your Love?" and "Valerie", both taken from their second studio album...
, Joe Davis from Far Out Recordings
Far Out Recordings
Far Out Recordings is a UK-based record label specializing is the music of Brazil.The label released a Milton Nascimento performance of two ballets.-Artists:*Aleuda*Antonio Adolfo*Arthur Verocai*Azymuth*Binario*Celia Vaz*Clara Moreno*Danny Wheeler...
, Zeep
ZEEP
The ZEEP reactor was a nuclear reactor built at the Chalk River Laboratories near Chalk River, Ontario, Canada . ZEEP first went critical at 3:45 PM, September 5, 1945...
, and a variety of other, lesser-known musicians and artists.
The podcast is available from the exchange programme's blog site and a variety of podcast directories including iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
, Podcast Alley, The Podcast Network
The Podcast Network
The Podcast Network is a company founded by Cameron Reilly and Mick Stanic. The company launched on 14 February 2005. The company's stated goal is to produce high quality digital programming on a wide variety of niche topics to global audiences and to attempt to re-invent media business models and...
, the Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...
Podcast Directory and Channel 4 Radio
Channel 4 Radio
Channel 4 Radio was a radio brand launched by Channel 4 in January 2007. On October 11, 2008 the closure was announced. It incorporated Oneword, in which Channel 4 purchased a 51% share in 2005, although it relinquished this share to co-owner UBS Media in January 2008.Listeners were required to...
.
The podcast was produced by Inner Ear
Inner ear
The inner ear is the innermost part of the vertebrate ear. In mammals, it consists of the bony labyrinth, a hollow cavity in the temporal bone of the skull with a system of passages comprising two main functional parts:...
and was nominated in the best podcast category 2008 BT
BT Global Services
BT Global Services is a division of United Kingdom Telecommunications operator BT Group. It delivers a combination of communications and IT services to over 10,000 organisations and governments worldwide. Its customers include over 25% of the global Fortune 500 and it is the largest supplier of...
Digital Music Awards.
Online Community
Trocabrahma's online presence includes: a MySpaceMySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
profile, a YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
channel, a Flickr
Flickr
Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to...
gallery and a Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
group.
External links
- http://www.trocabrahma.net Trocabrahma's blog and home of its online community.