"Twice As Hard" is a blues-influenced hard rock

Hard rock

Hard rock is a loosely defined genre of rock music which has its earliest roots in mid-1960s garage rock, blues rock and psychedelic rock...

 song by American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 southern rock

Southern rock

Southern rock is a subgenre of rock music, and genre of Americana. It developed in the Southern United States from rock and roll, country music, and blues, and is focused generally on electric guitar and vocals...

 band The Black Crowes

The Black Crowes

The Black Crowes are an American rock band formed in 1989. Their discography includes nine studio albums, four live albums and several charting singles. The band was signed to Def American Recordings in 1989 by producer George Drakoulias and released their debut album, Shake Your Money Maker, the...

. Featured on their debut album Shake Your Money Maker, the song was released as a single in 1990 and reached the 11th position in the Mainstream Rock charts.

A music video

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 directed by Pete Angelus

Pete Angelus

Pete Angelus is an artist manager who has worked in the music business since 1975. During his career, he has worked with Van Halen, Jimmy Page of Led Zeppelin, Slash, Hall & Oates and has been the only manager of The Black Crowes since they began touring in 1990.-Early Van Halen years:He first...

 was shot in 1990 to promote the single. It features the band, dressed in their classic vintage style, playing the song by night in some sort of mansion

Mansion

A mansion is a very large dwelling house. U.S. real estate brokers define a mansion as a dwelling of over . A traditional European mansion was defined as a house which contained a ballroom and tens of bedrooms...

. The band is also shown having a daytime lunch during the guitar solo.

In addition to being the first track on Shake Your Money Maker, "Twice As Hard" is also included on the Crowes' Greatest Hits 1990–1999: A Tribute to a Work in Progress greatest hits compilation.

The song is part of the classic Black Crowes setlist for concerts.

In other media

• In 1998 the song was performed on the Jools Holland
  Jools Holland
  Julian Miles "Jools" Holland OBE, DL is an English pianist, bandleader, singer, composer, and television presenter. He was a founder of the band Squeeze and his work has involved him with many artists including Sting, Eric Clapton, George Harrison, The Who, David Gilmour and Bono.Holland is a...
  
   show with Kelly Jones
  Kelly Jones
  Kelly Jones is a Welsh singer-songwriter and guitarist and the lead singer of the band Stereophonics. Influenced by classic rock bands such as The Who, Led Zeppelin, AC/DC and the Sex Pistols, Jones is noted for his strong, gravelly voice, which has been described as "whisky" vocals...
  
   of the Stereophonics
  Stereophonics
  The Stereophonics are a Welsh rock band now living in turners x that formed in 1992 in the village of Cwmaman in Cynon Valley, Wales. The band currently comprises lead vocalist and guitarist Kelly Jones, bassist and backing vocalist Richard Jones, drummer Javier Weyler, guitarist and backing...
  
  .
• "Twice As Hard" is featured in the movies Mad Dog and Glory
  Mad Dog and Glory
  Mad Dog and Glory is a 1993 American comedy-drama film directed by John McNaughton and starring Robert De Niro, Uma Thurman and Bill Murray.-Plot:...
  
  and Ladder 49
  Ladder 49
  Ladder 49 is a 2004 film about the heroics of a Baltimore fireman Jack Morrison, who is trapped inside a warehouse fire and his recollection of the events that got him to that point. The movie is a celebration of the firefighting profession and the life that comes with it...
  
  .