Twitter Power: How to Dominate Your Market One Tweet at a Time is a 2009 book by Joel Comm

Joel Comm

Joel Comm is an American author and Internet marketer. In 2006, he published The AdSense Code: What Google Never Told You about Making Money with Adsense, which were New York Times and Business Week bestsellers...

, an Internet marketing

Internet marketing

Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...

 expert, professional speaker, entrepreneur and author of the New York Times Best Seller The AdSense Code

The AdSense Code

The AdSense Code: What Google Never Told You About Making Money with AdSense is an Internet marketing book by Joel Comm - an Internet marketing expert, professional speaker and entrepreneur - published in April 2006. The book's cover was based on the cover design of Dan Brown's best-selling novel...

. The book aims to teach business owners how to use microblogging

Microblogging

Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size...

 service Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 to network and build a community around their services, and to use tweets for viral marketing

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

. According to the book’s website, Twitter Power was commissioned by Matt Holt at John Wiley and Sons and was completed within two months. The book contains a foreword by motivational speaker Anthony Robbins. By September 2009, Twitter Power was the most popular book about the microblogging site and had spent 30 weeks in Bookscan's Top 50.

Much of the information contained in the book describes how business owners are marketing themselves through Twitter was gathered by surveying hundreds of Twitter’s users.

The book has been translated into Portuguese, Japanese , Korean and Chinese.

An updated second edition released in paperback May 2010.

Synopsis

Twitter Power begins with a review of social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

and the rise of microblogging — the practice of posting very short messages for public view. The book then talks the user through the registration procedure; offers design suggestions for the profile page; offers advice on building a following; describes the messages themselves and how to write them; discusses ways to connect with customers and team members on Twitter; and describes how companies are using Twitter to build their brands and drive behavior.