Ugoff
Encyclopedia
Ugoff is a fictional character, played by actor
Daniel Raymont, in a 2004 ad campaign for Burger King
directed by Roman Coppola
with music composed by Devo
singer Mark Mothersbaugh
. It was to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. It was created by the Miami
advertising agency
Crispin Porter + Bogusky.
of the long-lived NBC sitcom, Frasier
. The campaign ads called "House of Ugoff" featured the actor playing a fictional model and designer named Ugoff. He is portrayed as one of ambiguous Europe
an nationality (possibly German
and Austria
n), who models his alleged invention, the "Salad Pouch". This very cocky, demanding, and flamboyant character spouts various catchphrases throughout the ad such as "Please. I am Ugoff." and "Ugoff is hungry!".
The tv ad also plugged Ugoff.com (which now redirects to BK's website)- a Adobe Flash
-based site that used viral marketing
, similar to the "Subservient Chicken", to spread the word of the promotional item. It featured multimedia including various pictures and quotes by Ugoff as well as the Ugoff television commercial.
This campaign continued through the summer of '04 and has since been retired.
Actor
An actor is a person who acts in a dramatic production and who works in film, television, theatre, or radio in that capacity...
Daniel Raymont, in a 2004 ad campaign for Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
directed by Roman Coppola
Roman Coppola
Roman Coppola is an American film director and music video director.-Early life:Coppola was born in Neuilly-sur-Seine, France, the son of set decorator/artist Eleanor Coppola and Francis Ford Coppola. Coppola was born in the American Hospital in Neuilly-sur-Seine while his father was in Paris...
with music composed by Devo
Devo
Devo is an American band formed in 1973 consisting of members from Kent and Akron, Ohio. The classic line-up of the band includes two sets of brothers, the Mothersbaughs and the Casales . The band had a #14 Billboard chart hit in 1980 with the single "Whip It", and has maintained a cult...
singer Mark Mothersbaugh
Mark Mothersbaugh
Mark Allen Mothersbaugh is an American musician, composer, singer and painter. He is the co-founder of the new wave band Devo and has been its lead singer since 1972. His other musical projects include work for television series, films, and video games....
. It was to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. It was created by the Miami
Miami, Florida
Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...
advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
Crispin Porter + Bogusky.
History
The Ugoff television commercial premiered May 13, 2004 during the series finaleSeries finale
A series finale refers to the last installment of a series with a narrative presented through mediums such as television, film and literature. In many Commonwealth countries, the term final episode is commonly used in regards to a television series...
of the long-lived NBC sitcom, Frasier
Frasier
Frasier is an American sitcom that was broadcast on NBC for eleven seasons, from September 16, 1993, to May 13, 2004. The program was created and produced by David Angell, Peter Casey, and David Lee in association with Grammnet and Paramount Network Television.A spin-off of Cheers, Frasier stars...
. The campaign ads called "House of Ugoff" featured the actor playing a fictional model and designer named Ugoff. He is portrayed as one of ambiguous Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
an nationality (possibly German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
n), who models his alleged invention, the "Salad Pouch". This very cocky, demanding, and flamboyant character spouts various catchphrases throughout the ad such as "Please. I am Ugoff." and "Ugoff is hungry!".
The tv ad also plugged Ugoff.com (which now redirects to BK's website)- a Adobe Flash
Adobe Flash
Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
-based site that used viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
, similar to the "Subservient Chicken", to spread the word of the promotional item. It featured multimedia including various pictures and quotes by Ugoff as well as the Ugoff television commercial.
This campaign continued through the summer of '04 and has since been retired.
See also
- Burger King AdvertisingBurger King advertisingInternational fast food chain Burger King has employed varied advertising programs, both successful and unsuccessful, since its foundation in 1954. During the 1970s, output included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied...
- Burger King ProductsBurger King productsWhen the predecessor of international fast food restaurant chain Burger King first opened in 1953, its menu predominantly consisted of hamburgers, french fries, soft drinks, milkshakes, and desserts...