Ultra Brite is an American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 toothpaste

Toothpaste

Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing...

 and tooth-whitener marketed by Colgate-Palmolive

Colgate-Palmolive

Colgate-Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products . Under its "Hill's" brand, it is also a manufacturer of...

 in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. Ultra Brite gained popularity during the 1970's with a commercial that stated, "Ultra Brite gives your mouth...[bling]...sex appeal!" It was introduced as an imitator of Maclean's adult toothpaste, but was soon reformulated with a peppermint flavor to give it a more pleasant taste.

During the late 1970's and 1980's the paste was sold in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

but was eventually withdrawn in the 1990's due to competitive pressures.

External links

• "Colgate Introduces A Value-Priced Multi-Benefit Toothpaste," -Investor Relations Statement, August 20, 1998