Underwood & Underwood
Encyclopedia
Underwood & Underwood was an early producer and distributor of stereoscopic and other photographic images, and later was a pioneer in the field of news-bureau photography
.
The company was founded in 1881 in Ottawa, Kansas
, by two brothers, Elmer Underwood (born Fulton County, Illinois
1859 - died St. Petersburg, Florida
1947) and Bert Elias Underwood (born in Oxford, Illinois
1862 - died Tucson, Arizona
1943). They moved to Baltimore
and then to New York City
in 1891.
At one time, Underwood & Underwood was the largest publisher of stereoviews in the world, producing 10 million views a year. The Underwood brothers developed a selling system of thorough canvassing using college students. They distributed stereographs for Charles Bierstadt
, J.F. Jarvis and the Littleton View Company. By 1887, they outgrew their original office in Ottawa and moved to New York City. Offices were also opened in Canada and Europe. In 1891, Bert learned how to operate a camera and thus the firm of Underwood & Underwood Publishing entered a new merchandising sphere. By 1897, the company had a number of full-time staff and free lance photographers. In the same year, the Underwoods purchased the businesses of Jarvis; Bierstadt; and, William H. Rau. Underwood & Underwood was publishing 25,000 stereographs a day by 1901. The firm still canvassed and sold its own stereographs. Around 1900, Underwood & Underwood introduced boxed sets, with specific themes, such as education and religion, and travel sets depicting popular tourist areas of the world.
By 1910, Underwood & Underwood had entered the field of news photography. Due to this expansion, stereograph production was reduced until the early years of World War I
. Altogether Underwood & Underwood produced between 30,000 and 40,000 stereographic titles. In 1920 stereograph production was discontinued and Underwood & Underwood sold its stereographic stock and rights to the Keystone View Company.
In 1924-25, Underwood & Underwood took the first vertically controlled aerial photographs of the new cities of Miami and Miami Beach. Approximately 400 images were taken showing the final phase of the first building boom, which then collapsed shortly after when the Great Hurricane of 1926
destroyed both locations. The quality of the images was superb for the day and rivals modern aerials in detail due to the low altitude of the aircraft taking them. Little else is known about this aspect of the company's work.
The company ceased business in the 1940s.
Copies of Underwood & Underwood's photographs can be found online from the Freer Gallery of Art
and Arthur M. Sackler Gallery
Archives.
Photography
Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film...
.
The company was founded in 1881 in Ottawa, Kansas
Ottawa, Kansas
Ottawa is a city situated along the Marais des Cygnes River in the central part of Franklin County, located in east-central Kansas, 50 miles southwest of Kansas City, Mo., in the central United States. As of the 2010 census, the city population was 12,649. It is the county seat and most populous...
, by two brothers, Elmer Underwood (born Fulton County, Illinois
Fulton County, Illinois
Fulton County is a county located in the U.S. state of Illinois. According to the 2010 census, it has a population of 37,069, which is a decrease of 3.1% from 38,250 in 2000. Its county seat is Lewistown. Canton is the largest city. Both cities are southwest of Peoria, and the county is considered...
1859 - died St. Petersburg, Florida
St. Petersburg, Florida
St. Petersburg is a city in Pinellas County, Florida, United States. It is known as a vacation destination for both American and foreign tourists. As of 2008, the population estimate by the U.S. Census Bureau is 245,314, making St...
1947) and Bert Elias Underwood (born in Oxford, Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...
1862 - died Tucson, Arizona
Tucson, Arizona
Tucson is a city in and the county seat of Pima County, Arizona, United States. The city is located 118 miles southeast of Phoenix and 60 miles north of the U.S.-Mexico border. The 2010 United States Census puts the city's population at 520,116 with a metropolitan area population at 1,020,200...
1943). They moved to Baltimore
Baltimore
Baltimore is the largest independent city in the United States and the largest city and cultural center of the US state of Maryland. The city is located in central Maryland along the tidal portion of the Patapsco River, an arm of the Chesapeake Bay. Baltimore is sometimes referred to as Baltimore...
and then to New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
in 1891.
At one time, Underwood & Underwood was the largest publisher of stereoviews in the world, producing 10 million views a year. The Underwood brothers developed a selling system of thorough canvassing using college students. They distributed stereographs for Charles Bierstadt
Charles Bierstadt
Charles Bierstadt was an American photographer who specialized in stereoscopic views.Bierstadt was born at Solingen, Prussia, November 28, 1819, a son of Henry Bierstadt. He was the older brother of the landscape painter Albert Bierstadt. He was educated in the national schools of his native town...
, J.F. Jarvis and the Littleton View Company. By 1887, they outgrew their original office in Ottawa and moved to New York City. Offices were also opened in Canada and Europe. In 1891, Bert learned how to operate a camera and thus the firm of Underwood & Underwood Publishing entered a new merchandising sphere. By 1897, the company had a number of full-time staff and free lance photographers. In the same year, the Underwoods purchased the businesses of Jarvis; Bierstadt; and, William H. Rau. Underwood & Underwood was publishing 25,000 stereographs a day by 1901. The firm still canvassed and sold its own stereographs. Around 1900, Underwood & Underwood introduced boxed sets, with specific themes, such as education and religion, and travel sets depicting popular tourist areas of the world.
By 1910, Underwood & Underwood had entered the field of news photography. Due to this expansion, stereograph production was reduced until the early years of World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...
. Altogether Underwood & Underwood produced between 30,000 and 40,000 stereographic titles. In 1920 stereograph production was discontinued and Underwood & Underwood sold its stereographic stock and rights to the Keystone View Company.
In 1924-25, Underwood & Underwood took the first vertically controlled aerial photographs of the new cities of Miami and Miami Beach. Approximately 400 images were taken showing the final phase of the first building boom, which then collapsed shortly after when the Great Hurricane of 1926
1926 Miami Hurricane
The 1926 Miami hurricane was a Category 4 hurricane that devastated Miami in September 1926. The storm also caused significant damage in the Florida Panhandle, the U.S. state of Alabama, and the Bahamas...
destroyed both locations. The quality of the images was superb for the day and rivals modern aerials in detail due to the low altitude of the aircraft taking them. Little else is known about this aspect of the company's work.
The company ceased business in the 1940s.
Copies of Underwood & Underwood's photographs can be found online from the Freer Gallery of Art
Freer Gallery of Art
The Freer Gallery of Art joins the Arthur M. Sackler Gallery to form the Smithsonian Institution's national museums of Asian art. The Freer contains art from East Asia, South Asia, Southeast Asia, the Islamic world, the ancient Near East, and ancient Egypt, as well as a significant collection of...
and Arthur M. Sackler Gallery
Arthur M. Sackler Gallery
The Arthur M. Sackler Gallery joins the Freer Gallery of Art to form the Smithsonian Institution's national museums of Asian art. The Sackler celebrates its twenty-fifth anniversary in 2012....
Archives.