Unica Corporation
Encyclopedia
Unica is a brand within IBM
's software group comprising multiple enterprise marketing management
products.
When purchased by IBM
, Unica was managed by Yuchun Lee and Kevin Shone and had 500 employees.
to Yale University
.
Other well-known companies include:
Unica has 1,500 organizations for its customers spanning six continents and 30 different countries, including Australia, Benelux, France, Germany, India, Singapore, Spain, United States, and the United Kingdom.
, as the clear market leader for multichannel campaign management software.
The company has been identified, by Forrester Research
, as the market leader in Web Analytics and Cross-Channel Campaign Management solutions.
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
's software group comprising multiple enterprise marketing management
Enterprise marketing management
Enterprise Marketing Management defines a category of software used by marketing operations to manage their end-to-end internal processes. EMM is subset of Marketing Technologies which consists of a total of 3 key technology types that allow for corporations and customers to participate in a...
products.
When purchased by IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
, Unica was managed by Yuchun Lee and Kevin Shone and had 500 employees.
History
Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets.Customers
Unica has a wide variety of customers ranging from the American Cancer SocietyAmerican Cancer Society
The American Cancer Society is the "nationwide community-based voluntary health organization" dedicated, in their own words, "to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and...
to Yale University
Yale University
Yale University is a private, Ivy League university located in New Haven, Connecticut, United States. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States...
.
Other well-known companies include:
- Disney
- Verizon
- Coca-ColaCoca-ColaCoca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
- Ford Motor CompanyFord Motor CompanyFord Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
- General MotorsGeneral MotorsGeneral Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
- GEICO DirectGEICOThe Government Employees Insurance Company is an auto insurance company. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2007 provided coverage for more than 10 million motor vehicles owned by more than 9 million policy holders. GEICO writes private passenger automobile insurance...
- HBO
- Hewlett Packard
Unica has 1,500 organizations for its customers spanning six continents and 30 different countries, including Australia, Benelux, France, Germany, India, Singapore, Spain, United States, and the United Kingdom.
Recognition
The company has been identified, by Gartner ResearchGartner
Gartner, Inc. is an information technology research and advisory firm headquartered in Stamford, Connecticut, United States. It was known as GartnerGroup until 2001....
, as the clear market leader for multichannel campaign management software.
The company has been identified, by Forrester Research
Forrester
Forrester may refer to:* Forrester Research, a market research company* Forrester RFC, a Scottish Rugby Union football club* Forrester , people with the surname Forrester-See also:...
, as the market leader in Web Analytics and Cross-Channel Campaign Management solutions.