Unicity International
Encyclopedia
Unicity International is an international multi-level marketing
company, headquartered in Orem, Utah
, whose primary product offerings include weight loss products and green tea.
, which originated as Rexall Drugstores in 1903. It was headquartered in Boca Raton, Florida
. A company named Sundown acquired the Rexall Drugstore trademark in 1985 and continued to manufacture supplements as Rexall-Sundown, with no relationship to the remaining chain of Rexall drugstores. Shortly after, Rexall Showcase was made as a direct marketing organization. Numico
acquired Rexall Sundown in 2000, which included Rexall Showcase, and merging Rexall Showcase with Enrich to form Unicity Network in 2001.
, a US vitamin company, and the Unicity Network division was to be sold to Activated Holdings, a privately held company which owns Shaklee. The deal fell through, however. In 2003, Gateway Distributors Ltd also bid Royal Numico to purchase Unicity Network. Unicity Network was eventually sold to two members of its management team, and its name changed to Unicity International in 2003.
Stewart Hughes was named president of Unicity International on May 1, 2005.
Multi-level marketing
Multi-level marketing is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation...
company, headquartered in Orem, Utah
Orem, Utah
Orem is a city in Utah County, Utah, United States, in the north-central part of the state. It is adjacent to Provo, Lindon, and Vineyard and is about south of Salt Lake City. Orem is one of the principal cities of the Provo-Orem, Utah Metropolitan Statistical Area, which includes all of Utah and...
, whose primary product offerings include weight loss products and green tea.
Enrich
Enrich International was a direct selling organization established in 1972 and was sold to Royal Numico in 1999. It was headquartered in Orem, Utah, and a popular product was EnRich & Thin. Its main products were health food, vitamin, and mineral supplements. Royal Numico merged Enrich International with Rexall Showcase in 2001.Rexall Showcase
Rexall Showcase International was the direct marketing division of RexallRexall
Rexall was a chain of North American drugstores, and the name of their store-branded products. The stores, having roots in the federation of United Drug Stores starting in 1902, licensed the Rexall brand name to as many as 12,000 drug stores across the United States from 1920 to 1977...
, which originated as Rexall Drugstores in 1903. It was headquartered in Boca Raton, Florida
Boca Raton, Florida
Boca Raton is a city in Palm Beach County, Florida, USA, incorporated in May 1925. In the 2000 census, the city had a total population of 74,764; the 2006 population recorded by the U.S. Census Bureau was 86,396. However, the majority of the people under the postal address of Boca Raton, about...
. A company named Sundown acquired the Rexall Drugstore trademark in 1985 and continued to manufacture supplements as Rexall-Sundown, with no relationship to the remaining chain of Rexall drugstores. Shortly after, Rexall Showcase was made as a direct marketing organization. Numico
Numico
Numico , is a specialist baby food and clinical nutrition subsidiary of Groupe Danone. Products range from infant formula to specialised nutrition for babies with specific needs and for breastfeeding mothers. It also produces and markets special clinical nutrition, diet products and...
acquired Rexall Sundown in 2000, which included Rexall Showcase, and merging Rexall Showcase with Enrich to form Unicity Network in 2001.
Unicity Network
After Royal Numico created Unicity Network, the company appointed Richard Bizzaro, formerly of Weider Nutrition, to be CEO of Unicity Network from 1999 to 2002. Numico began splitting up the Rexall divisions and the direct marketing division in 2003, selling the name Rexall-Sundown to NBTYNBTY
NBTY, Inc., formerly known as Nature's Bounty, Inc., is a manufacturer of vitamins and nutritional supplements which are distributed under many third party brands in the United States and internationally. Its name was changed from Nature's Bounty, Inc. to NBTY, Inc...
, a US vitamin company, and the Unicity Network division was to be sold to Activated Holdings, a privately held company which owns Shaklee. The deal fell through, however. In 2003, Gateway Distributors Ltd also bid Royal Numico to purchase Unicity Network. Unicity Network was eventually sold to two members of its management team, and its name changed to Unicity International in 2003.
Unicity International
In July 2003, Royal Numico divested Unicity Network. Unicity was purchased by internal management, and renamed itself to Unicity International, Inc.Stewart Hughes was named president of Unicity International on May 1, 2005.