United Kingdom general election, 1964
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1955 election United Kingdom general election, 1955 The 1955 United Kingdom general election was held on 26 May 1955, four years after the previous general election. It resulted in a substantially increased majority of 60 for the Conservative government under new leader and prime minister Sir Anthony Eden against Labour Party, now in their 20th year... • MPs MPs elected in the United Kingdom general election, 1955 This is a list of Members of Parliament elected to the 41st Parliament of the United Kingdom at the 1955 general election, held on 26 May 1955. A total of 630 MPs were elected.Notable newcomers to the House of Commons included William Whitelaw and Geoffrey Rippon.... |
1959 election United Kingdom general election, 1959 This United Kingdom general election was held on 8 October 1959. It marked a third successive victory for the ruling Conservative Party, led by Harold Macmillan... • MPs MPs elected in the United Kingdom general election, 1959 This is a list of members of Parliament elected to the 42nd Parliament of the United Kingdom at the 1959 general election, held on 8 October 1959.Notable newcomers to the House of Commons included Margaret Thatcher, Nicholas Ridley, Jim Prior, Peter Tapsell, John Morris and Jeremy Thorpe... |
1964 election • MPs MPs elected in the United Kingdom general election, 1964 This is a list of members of Parliament elected to the Parliament of the United Kingdom at the 1964 general election, held on 15 October 1964, for the 43rd Parliament of the United Kingdom.... |
1966 election United Kingdom general election, 1966 The 1966 United Kingdom general election on 31 March 1966 was called by sitting Labour Prime Minister Harold Wilson. Wilson's decision to call an election turned on the fact that his government, elected a mere 17 months previously in 1964 had an unworkably small majority of only 4 MPs... • MPs MPs elected in the United Kingdom general election, 1966 This is a list of members of Parliament elected to the 44th Parliament of the United Kingdom at the 1966 general election, held on 31 March 1966.Notable newcomers to the House of Commons included David Owen, John Nott, Michael Heseltine, Jack Ashley, Donald Dewar, Gwyneth Dunwoody, John Pardoe and... |
1970 election United Kingdom general election, 1970 The United Kingdom general election of 1970 was held on 18 June 1970, and resulted in a surprise victory for the Conservative Party under leader Edward Heath, who defeated the Labour Party under Harold Wilson. The election also saw the Liberal Party and its new leader Jeremy Thorpe lose half their... • MPs MPs elected in the United Kingdom general election, 1970 This is a list of Members of Parliament elected to the 45th Parliament of the United Kingdom in the 1970 general election held on 18 June 1970.Notable newcomers to the House of Commons included John Prescott, Norman Tebbit, Ian Paisley, John Smith, Neil Kinnock, Kenneth Clarke, John Gummer, Alan... |
The United Kingdom general election of 1964 was held on 15 October 1964, more than five years after the preceding election, and thirteen years after the Conservative Party had retaken power. Both major parties had changed leaders in 1963: after the sudden death of Hugh Gaitskell
Hugh Gaitskell
Hugh Todd Naylor Gaitskell CBE was a British Labour politician, who held Cabinet office in Clement Attlee's governments, and was the Leader of the Labour Party and Leader of the Opposition from 1955, until his death in 1963.-Early life:He was born in Kensington, London, the third and youngest...
, Labour chose Harold Wilson
Harold Wilson
James Harold Wilson, Baron Wilson of Rievaulx, KG, OBE, FRS, FSS, PC was a British Labour Member of Parliament, Leader of the Labour Party. He was twice Prime Minister of the United Kingdom during the 1960s and 1970s, winning four general elections, including a minority government after the...
(who was then thought of as being on the party's centre-left), and the Conservatives had chosen Alec Douglas-Home
Alec Douglas-Home
Alexander Frederick Douglas-Home, Baron Home of the Hirsel, KT, PC , known as The Earl of Home from 1951 to 1963 and as Sir Alec Douglas-Home from 1963 to 1974, was a British Conservative politician who served as Prime Minister of the United Kingdom from October 1963 to October 1964.He is the last...
(then the Earl of Home) as their new leader after Harold Macmillan
Harold Macmillan
Maurice Harold Macmillan, 1st Earl of Stockton, OM, PC was Conservative Prime Minister of the United Kingdom from 10 January 1957 to 18 October 1963....
announced his resignation (Home shortly after disclaimed his title under the Peerage Act 1963
Peerage Act 1963
The Peerage Act 1963 is the Act of the Parliament of the United Kingdom that permitted peeresses in their own right and all Scottish hereditary peers to sit in the House of Lords, and which allows newly inherited hereditary peerages to be "disclaimed".-Background:The Act resulted largely from the...
in order to lead the party from the Commons). Macmillan's government had been increasingly unpopular in the mid-term, and Douglas-Home faced a difficult task in rebuilding the party's popularity. Wilson had begun to try to tie the Labour Party to the growing confidence of Britain in the 1960s, asserting that the "white heat of [the] revolution" would sweep away "restrictive practices... on both sides of industry". This helped him secure victory with a small overall majority of four. In addition, the resurgence of the Liberal Party
Liberal Party (UK)
The Liberal Party was one of the two major political parties of the United Kingdom during the 19th and early 20th centuries. It was a third party of negligible importance throughout the latter half of the 20th Century, before merging with the Social Democratic Party in 1988 to form the present day...
, which doubled its share of the vote in this election, arguably contributed to the scale of the Conservative defeat as well as to the modest gains of the Labour party.
The election night was broadcast live on the BBC, and was presented by Richard Dimbleby
Richard Dimbleby
Richard Dimbleby CBE was an English journalist and broadcaster widely acknowledged as one of the greatest figures in British broadcasting history.-Early life:...
, with Robin Day
Robin Day
Sir Robin Day, OBE was a British political broadcaster and commentator. His obituary in the Guardian stated that "he was the most outstanding television journalist of his generation...
, Cliff Michelmore
Cliff Michelmore
Arthur Clifford "Cliff" Michelmore CBE is a British television presenter and producer. He is best known for the BBC television programme Tonight, which he presented from 1957 to 1965....
and David Butler.
Campaign
The pre-election campaign was prolonged as Douglas-Home delayed calling a general election in order to try to give himself the maximum time to improve the prospects of his party. The starting gun of the campaign was fired on 15 September 1964 when Douglas-Home saw the Queen and asked for a dissolution of Parliament. The campaign was dominated by some of the more voluble characters on the political scene: George BrownGeorge Brown, Baron George-Brown
George Alfred Brown, Baron George-Brown, PC was a British Labour politician, who served as the Deputy Leader of the Labour Party from 1960 to 1970, and served in a number of positions in the Cabinet, most notably as Foreign Secretary, in the Labour Government of the 1960s...
, Deputy Leader of the Labour Party, toured the country making energetic speeches and the occasional gaffe, and Quintin Hogg
Quintin Hogg, Baron Hailsham of St Marylebone
For the businessman and philanthropist, see Quintin Hogg Quintin McGarel Hogg, Baron Hailsham of St Marylebone, KG, CH, PC, QC, FRS , formerly 2nd Viscount Hailsham , was a British politician who was known for the longevity of his career, the vigour with which he campaigned for the Conservative...
for the Conservatives responded in kind. The image of Hogg lashing out at a Harold Wilson poster with his walking stick was one of the most striking of the campaign. Many party speakers, especially at televised rallies, had to deal with hecklers: Sir Alec Douglas-Home in particular was treated very roughly in a meeting at Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...
.
National opinion poll summary
NOP: Lab swing 3.5% (Lab majority of 12)Gallup: Lab swing 4% (Lab majority of 23)
Research Services: Lab swing 2.75% (Con majority of 30)
Daily Express: Lab swing of 1.75% (Con majority of 60)
Results
The election resulted in a very slim majority for the Labour Party, of four seats, and led to their first government since 1951. Labour achieved a swing of just over 3% although its own vote rose by only 0.2%. The Liberal Party won nearly twice as many votes as in 1959, but did so partly by nominating 150 more candidates. Harold Wilson became Prime Minister of the United KingdomPrime Minister of the United Kingdom
The Prime Minister of the United Kingdom of Great Britain and Northern Ireland is the Head of Her Majesty's Government in the United Kingdom. The Prime Minister and Cabinet are collectively accountable for their policies and actions to the Sovereign, to Parliament, to their political party and...
, replacing Sir Alec Douglas-Home
Alec Douglas-Home
Alexander Frederick Douglas-Home, Baron Home of the Hirsel, KT, PC , known as The Earl of Home from 1951 to 1963 and as Sir Alec Douglas-Home from 1963 to 1974, was a British Conservative politician who served as Prime Minister of the United Kingdom from October 1963 to October 1964.He is the last...
. The majority was not sustainable for a full Parliament and Wilson called another general election in 1966
United Kingdom general election, 1966
The 1966 United Kingdom general election on 31 March 1966 was called by sitting Labour Prime Minister Harold Wilson. Wilson's decision to call an election turned on the fact that his government, elected a mere 17 months previously in 1964 had an unworkably small majority of only 4 MPs...
. In particular, the small majority of Wilson's government resulted in its being unable to implement the party's policy of nationalising the steel industry, due to the opposition of two of its back benchers: Woodrow Wyatt
Woodrow Wyatt
Woodrow Lyle Wyatt, Baron Wyatt of Weeford , was a British politician, published author, journalist and broadcaster, close to the Queen Mother, Margaret Thatcher and Rupert Murdoch...
and Desmond Donnelly
Desmond Donnelly
Desmond Louis Donnelly was a British politician, author and journalist who was a member of four different political parties during the course of his career, and moved between parties on five occasions.- Origins :...
.
The election also saw the only time in the UK's recent history where all seats were divided between only the three main parties; that is, no minor parties, independents or splinter groups were able to obtain a seat.
|}
All parties are shown. Conservative total includes Ulster Unionists and National Liberals
National Liberal Party (UK, 1931)
The National Liberal Party, known until 1948 as the Liberal National Party, was a liberal political party in the United Kingdom from 1931 to 1968...
.
Government's new majority | 4 |
Total votes cast | 27,657,148 |
Turnout | 77% |
Votes summary
Headline Swing: 3.10% to LabourSeats summary
Conservative
- Ernest PartridgeErnest PartridgeErnest Partridge was a Conservative Party politician in the United Kingdom.At the 1951 general election he was elected Member of Parliament for the marginal Battersea South constituency, gaining the seat from Labour incumbent Caroline Ganley...
(Battersea SouthBattersea South (UK Parliament constituency)Battersea South was a parliamentary constituency, originally in the County of London and later in Greater London. It returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom, elected by the first-past-the-post voting system.It was created for the 1918...
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(BodminBodmin (UK Parliament constituency)Bodmin was the name of a parliamentary constituency in Cornwall from 1295 until 1983. Initially, it was a parliamentary borough, which returned two Members of Parliament to the House of Commons of England and later the House of Commons of the Parliament of the United Kingdom until the 1868 general...
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MBEOrder of the British EmpireThe Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...
, DSCDistinguished Service Cross (United Kingdom)The Distinguished Service Cross is the third level military decoration awarded to officers, and other ranks, of the British Armed Forces, Royal Fleet Auxiliary and British Merchant Navy and formerly also to officers of other Commonwealth countries.The DSC, which may be awarded posthumously, is...
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) - Alan Green (Preston SouthPreston South (UK Parliament constituency)Preston South was a parliamentary constituency in the city of Preston in Lancashire. It returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom....
) - Financial Secretary to the TreasuryFinancial Secretary to the TreasuryFinancial Secretary to the Treasury is a junior Ministerial post in the British Treasury. It is the 4th most significant Ministerial role within the Treasury after the Chancellor of the Exchequer, the Chief Secretary to the Treasury, and the Paymaster General... - Sir Hugh LinsteadHugh LinsteadSir Hugh Nicholas Linstead OBE was a British pharmaceutical chemist and barrister who served as Conservative Party Member of Parliament for Putney for 22 years. Linstead had significant business interests in the pharmaceutical industry...
(PutneyPutney (UK Parliament constituency)-Elections 1950–1979:-Elections 1918–1945:-Notes and references:...
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Sir Norman John HulbertNorman HulbertWing Commander Sir Norman John Hulbert, DL was a British company director, Royal Air Force officer and politician who served as a Member of Parliament for the Conservative Party for nearly thirty years. Early in his career, he was an advocate of closer relations with Nazi Germany but he served in...
DLDeputy LieutenantIn the United Kingdom, a Deputy Lieutenant is one of several deputies to the Lord Lieutenant of a lieutenancy area; an English ceremonial county, Welsh preserved county, Scottish lieutenancy area, or Northern Irish county borough or county....
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(WatfordWatford (UK Parliament constituency)Watford is a parliamentary constituency represented in the House of Commons of the Parliament of the United Kingdom. It elects one Member of Parliament by the first past the post system of election...
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(ActonActon (UK Parliament constituency)- Elections in the 1940s :- Elections in the 1960s :-References:...
) - William Compton CarrWilliam Compton CarrWilliam Compton Carr is a former Conservative Party politician in the United Kingdom. In the 1959 landslide election, Carr was elected for the normally Labour seat of Barons Court. He served until the 1964 general election, when Labour regained the seat.-References:...
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) - John HollingworthJohn HollingworthJohn Harold Hollingworth was a British Conservative politician.Hollingworth was born in Birmingham. In the Conservative election landslide of 1959, Hollingworth was elected Member of Parliament for Birmingham All Saints, a constituency that normally elected Labour MPs...
(Birmingham All SaintsBirmingham All Saints (UK Parliament constituency)Birmingham All Saints was a parliamentary constituency in the city of Birmingham, which returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom...
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) - Philip HockingPhilip HockingPhilip Norman Hocking was a British Conservative Party politician in the United Kingdom. He was Member of Parliament for Coventry South from 1959 to 1964....
(Coventry South) - Geoffrey Johnson SmithGeoffrey Johnson SmithSir Geoffrey Johnson-Smith, PC, DL was a Conservative politician in the United Kingdom. He was a Member of Parliament from 1959 to 2001, with only a brief interruption in the 1960s....
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CBEOrder of the British EmpireThe Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...
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) - Hugh ReesHugh ReesHugh Rees, FRICS was a British chartered auctioneer and surveyor, and politician. After a single term as a Conservative Party Member of Parliament, he went on to have several notable public appointments....
(Swansea WestSwansea West (UK Parliament constituency)Swansea West is a constituency of the House of Commons of the Parliament of the United Kingdom. It elects one Member of Parliament by the first past the post system of election....
) - CommanderCommanderCommander is a naval rank which is also sometimes used as a military title depending on the individual customs of a given military service. Commander is also used as a rank or title in some organizations outside of the armed forces, particularly in police and law enforcement.-Commander as a naval...
John KearnsJohn KearnsJohn H. Kearns was an English professional footballer born in Nuneaton, Warwickshire, who played as a fullback. He made nearly 200 appearances in the Football League playing for Birmingham, Aston Villa and Bristol City...
(The Hartlepools) - Michael hamilton (WellingboroughWellingborough (UK Parliament constituency)Wellingborough is a county constituency represented in the House of Commons of the Parliament of the United Kingdom. It elects one Member of Parliament by the first past the post system of election...
) - Lord Commissioner of the Treasury - Trevor SkeetTrevor SkeetSir Trevor Herbert Harry Skeet was a New Zealand lawyer and a British Conservative politician.Skeet was born in New Zealand and was educated at King's College, Auckland and New Zealand University. He served with the New Zealand Army and Navy during World War II...
(Willesden EastWillesden East (UK Parliament constituency)Willesden East was a borough constituency in the Municipal Borough of Willesden, in North-West London. It returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom....
) - Lieutenant-Colonel Neil McLeanNeil McLean (politician)Lieutenant-Colonel Neil Loudon Desmond McLean DSO, known as Billy McLean , was a British Army intelligence officer and politician who led a celebrated Special Operations Executive operation in Albania during the Second World War, and later attempted to overthrow Communism in the country...
DSO and Two BarsDistinguished Service OrderThe Distinguished Service Order is a military decoration of the United Kingdom, and formerly of other parts of the British Commonwealth and Empire, awarded for meritorious or distinguished service by officers of the armed forces during wartime, typically in actual combat.Instituted on 6 September...
(InvernessInverness (UK Parliament constituency)Inverness was a county constituency of the House of Commons of the Parliament of the United Kingdom from 1918 until 1983. It elected one Member of Parliament by the first-past-the-post system of election....
) - Sir John MacLeodJohn MacLeod (politician)Sir John MacLeod TD was a British army officer, tweed designer and politician who was a Member of Parliament in the Scottish highlands for 19 years.-Family:...
TDTerritorial DecorationThe Territorial Decoration was a medal of the United Kingdom awarded for long service in the Territorial Force and its successor, the Territorial Army...
(Ross and CromartyRoss and Cromarty (UK Parliament constituency)Ross and Cromarty was a county constituency of the House of Commons of the Parliament of the United Kingdom from 1832 to 1983. The constituency elected one Member of Parliament using the first-past-the-post voting system....
)
Labour
- Charles HowellCharles HowellCharles Alfred Howell was a British Labour Party politician. He was elected Member of Parliament for Birmingham Perry Barr at the 1955 general election, and served until the 1964 general election when the seat was gained against the national trend by the Conservative candidate Wyndham Davies.-...
(Birmingham Perry Barr) - Fenner BrockwayFenner Brockway, Baron BrockwayFenner Brockway, Baron Brockway , was a British anti-war activist and politician.-Biography:Archibald Fenner Brockway was born in Calcutta, India, which was at that time under British Imperial rule...
(Eton and SloughEton and Slough (UK Parliament constituency)Eton and Slough was a parliamentary constituency represented in the House of Commons of the Parliament of the United Kingdom. It elected one Member of Parliament by the first-past-the-post voting system....
) - Albert HiltonAlbert Hilton, Baron Hilton of UptonAlbert Victor Hilton, Baron Hilton of Upton, JP was a British farm labourer and trade union official who became a Labour Party Member of Parliament and later life peer.-Farming career:...
(South West Norfolk) - Patrick Gordon WalkerPatrick Gordon WalkerPatrick Chrestien Gordon Walker, Baron Gordon-Walker CH, PC was a British Labour Party politician. He was a Member of Parliament for nearly thirty years, and served twice as a Cabinet minister...
(SmethwickSmethwick (UK Parliament constituency)Smethwick was a parliamentary constituency, centred on the town of Smethwick in Staffordshire. It returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom, elected by the first past the post voting system....
) - Secretary of State for Foreign Affairs
Liberal
- Arthur Holt (Bolton WestBolton West (UK Parliament constituency)Bolton West is a county constituency represented in the House of Commons of the Parliament of the United Kingdom. It elects one Member of Parliament by the first past the post system of election...
) - Donald WadeDonald Wade, Baron WadeDonald William Wade, Baron Wade, DL was a British solicitor who became a Liberal Party Member of Parliament...
(Huddersfield WestHuddersfield West (UK Parliament constituency)Huddersfield West was a parliamentary constituency centred on the town of Huddersfield in West Yorkshire. It returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom....
) - Deputy Leader of the Liberal PartyLiberal Party (UK)The Liberal Party was one of the two major political parties of the United Kingdom during the 19th and early 20th centuries. It was a third party of negligible importance throughout the latter half of the 20th Century, before merging with the Social Democratic Party in 1988 to form the present day...
Televised declarations
These declarations were covered live by the BBC where the returning officer was heard to say "duly elected".Constituency | Winning party 1959 | Constituency result 1964 by party | Winning party 1964 | |
---|---|---|---|---|
Con | Lab | Lib | Others | |
Cheltenham |
19,797 | 14,557 | 7,568 | hold |
Salford West Salford West (UK Parliament constituency) Salford West was a parliamentary constituency in the City of Salford in Greater Manchester from 1885 until 1983. It returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom.- History :... |
16,446 | 20,490 | hold |
|
Billericay Billericay (UK Parliament constituency) Billericay was a constituency represented in the House of Commons of the Parliament of the United Kingdom. It elected one Member of Parliament by the first past the post system of election.It returned Conservative MPs at every election except 1966.... |
35,347 | 33,755 | 10,706 | hold |
Exeter Exeter (UK Parliament constituency) Exeter is a borough constituency represented in the House of Commons of the Parliament of the United Kingdom. It elects one Member of Parliament by the first past the post system of election.... |
18,035 | 16,673 | 8,815 | hold |
Battersea South Battersea South (UK Parliament constituency) Battersea South was a parliamentary constituency, originally in the County of London and later in Greater London. It returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom, elected by the first-past-the-post voting system.It was created for the 1918... |
10,615 | 12,263 | 3,294 | gain |
Liverpool Exchange Liverpool Exchange (UK Parliament constituency) Liverpool Exchange was a borough constituency within the city of Liverpool in England, centred around Liverpool Exchange railway station. It returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom, elected by the first past the post system.The... |
7,239 | 16,985 | hold |
|
Holborn and St Pancras South Holborn and St Pancras South (UK Parliament constituency) Holborn and St Pancras South was a parliamentary constituency centred on the Holborn district of Central London. It returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom, elected by the first-past-the-post voting system.The constituency was created for... |
13,117 | 15,823 | 226 gain |
|
North Devon North Devon (UK Parliament constituency) North Devon is a county constituency represented in the House of Commons of the Parliament of the United Kingdom. It elects one Member of Parliament by the first-past-the-post system of election.... |
13,985 | 4,306 | 19,031 | hold |
Stockport South Stockport South (UK Parliament constituency) Stockport South was a borough constituency which returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom from 1950 until 1983.-Members of Parliament:... |
13,718 | 16,755 | 7,107 | gain |
Barons Court Barons Court (UK Parliament constituency) Barons Court was a constituency of the House of Commons of the Parliament of the United Kingdom from 1955 to 1974. It was represented by one Member of Parliament , elected by the first-past-the-post system of election.- Boundaries :... |
14,800 | 15,966 | 2,821 | gain |
Bolton West Bolton West (UK Parliament constituency) Bolton West is a county constituency represented in the House of Commons of the Parliament of the United Kingdom. It elects one Member of Parliament by the first past the post system of election... |
13,522 | 16,519 | 10,086 | gain |
Smethwick Smethwick (UK Parliament constituency) Smethwick was a parliamentary constituency, centred on the town of Smethwick in Staffordshire. It returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom, elected by the first past the post voting system.... |
16,690 | 14,916 | 262 gain |
|
Huyton Huyton (UK Parliament constituency) Huyton was a county constituency in the United Kingdom. Created in 1950, it was centred on Huyton in North West England. Its one and only Member of Parliament throughout its existence was Labour MP Harold Wilson, who served as prime minister from 1964 to 1970 and again from 1974 to 1976.The... |
22,940 | 42,213 | 899 hold |
|
Orpington Orpington (UK Parliament constituency) Orpington is a parliamentary constituency represented in the House of Commons of the Parliament of the United Kingdom. It elects one Member of Parliament by the first past the post system of election.-History:... |
19,565 | 4,609 | 22,637 | win |
Torrington Torrington (UK Parliament constituency) Torrington was a county constituency centred on the town of Torrington in Devon. It returned one Member of Parliament to the House of Commons of the Parliament of the United Kingdom from 1950 until it was abolished for the February 1974 general election.... |
16,889 | 5,867 | 14,831 | hold |
- Orpington was won by the Liberals in a by-election in 1962 and held in the general election. When this happens, it is described as a "win" as opposed to a "gain" or "hold".
Manifestos
- "PROSPERITY WITH A PURPOSE" - 1964 Conservative manifesto.
- "THE NEW BRITAIN" - 1964 Labour Party manifesto.
- "THINK FOR YOURSELF" - 1964 Liberal Party manifesto.