Universal Business Adapter
Encyclopedia
The Universal Business Adapter (UBA) was a popular TV commercial in 2002 for IBM
's WebSphere
Integration Software. The UBA was touted to "connect anything to everything" during what appears to be a sales call to several business people. "Affordable", "fast" and "easy" were also some of the benefits of the UBA. When asked if it would work in Europe
, the salesman indicates that it needs an adapter
.
Unfortunately, the ad reminds the viewer that "there is no universal business adapter", which is why one would supposedly need their product.
The term UBA or Universal Business Adapter is sometimes used to describe a magical business solution or IT
product that doesn't actually exist.
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
's WebSphere
IBM WebSphere
IBM WebSphere refers to a brand of computer software products in the genre of enterprise software known as "application and integration middleware". These software products are used by end-users to create applications and integrate applications with other applications...
Integration Software. The UBA was touted to "connect anything to everything" during what appears to be a sales call to several business people. "Affordable", "fast" and "easy" were also some of the benefits of the UBA. When asked if it would work in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, the salesman indicates that it needs an adapter
Adapter
An adapter or adaptor is a person that adapts or a device that converts attributes of one device or system to those of an otherwise incompatible device or system.Some adapters may only affect physical attributes:...
.
Unfortunately, the ad reminds the viewer that "there is no universal business adapter", which is why one would supposedly need their product.
The term UBA or Universal Business Adapter is sometimes used to describe a magical business solution or IT
Information technology
Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications...
product that doesn't actually exist.
External links
- You Tube IBM TV AD - Universal Business Adapter
- Serienproduktion für IBMs "Universal Business Adapter", from 2003-04-01April Fools' DayApril Fools' Day is celebrated in different countries around the world on April 1 every year. Sometimes referred to as All Fools' Day, April 1 is not a national holiday, but is widely recognized and celebrated as a day when many people play all kinds of jokes and foolishness...
, Heinz HeiseHeinz HeiseHeinz Heise is a publishing house based in Germany.- History :Heise was created in Hanover in 1949 as an address and telephone directory publisher, then later expanded to include magazines and loose leaf collections. In 2001, the company was divided into separate enterprises, all of which came...
(in german)