"Universal Mind Control" is the first single released by Common from his 2008 album of the same name, Universal Mind Control

Universal Mind Control

-Chart positions:In its first week, Universal Mind Control sold 81,663 in the United States.As of December 31, 2008, the album has sold 211,781.- Release history :-External links:* at Metacritic*...

. The single is produced by The Neptunes

The Neptunes

The Neptunes are a record production duo consisting of Pharrell Williams and Chad Hugo, who are credited with contributing the sound for many successful hip hop, R&B and pop artists in the late-1990s and 2000s...

. The music video premiered on Common's official YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 channel on October 6, 2008. In a recent Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 Zune

Zune

Zune is a digital media brand owned by Microsoft which includes a line of portable media players, a digital media player software for Windows machines, a music subscription service known as a 'Zune Music Pass', music and video streaming for the Xbox 360 via the Zune Software, music, TV and movie...

 commercial, Common tells Afrika Bambaataa

Afrika Bambaataa

Afrika Bambaataa is an American DJ from the South Bronx, New York who was instrumental in the early development of hip hop throughout the 1980s. Afrika Bambaataa is one of the three originators of break-beat deejaying, and is respectfully known as the "Grandfather" and the Amen Ra of Universal...

 that, when writing this song, he was influenced by Bambaataa's song "Planet Rock

Planet Rock

Planet Rock may refer to:* "Planet Rock" , a 1982 song by Afrika Bambaataa and the Soulsonic Force* Planet Rock: The Album, a 1986 album containing the song...

", which the song samples. It is Common's second highest charting single in the U.S. as it peaked at #62 on the Billboard Hot 100

Billboard Hot 100

The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...

. Common uses an interpolation from Gil Scott-Heron

Gil Scott-Heron

Gilbert "Gil" Scott-Heron was an American soul and jazz poet, musician, and author known primarily for his work as a spoken word performer in the 1970s and '80s...

's song "No Knock" at the end of his first verse.

Music video

The music video, directed by Hype Williams

Hype Williams

Harold "Hype" Williams , previously known as HYPE, is an American music video and film director of African-American and Honduran descent. His nickname "Hype" comes from his hyperactive nature as a child....

, premiered on October 6, 2008 on Common's official YouTube

YouTube

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 account. The music video features Common in black and white clothes with a metal background. Pharrell, wearing a white Billionaire Boys Club

Billionaire Boys Club (clothing)

Billionaire Boys Club and Ice Cream are two lines of luxury clothing established by Pharrell of The Neptunes and Nigo, founder of BAPE. The lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers,...

 T-shirt, is featured in the video, although his head is replaced with a robot skull. In the beginning and end of the video, a red Zune 80 can be seen. The song was featured in the video game, DJ Hero

DJ Hero

DJ Hero is a music video game, developed by FreeStyleGames and published by Activision as a rhythm game spin-off of the Guitar Hero franchise. It was released on October 27, 2009 in North America and on October 29, 2009 in Europe...

An alternate official version of the video leaked on September 30, 2008.

Chart positions

Chart (2008)	Peak position
UK Singles Chart UK Singles Chart The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...	—
U.S. Billboard Hot 100 Billboard Hot 100 The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...	62
U.S. Billboard Hot R&B/Hip-Hop Songs Hot R&B/Hip-Hop Songs Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,...	60
U.S. Billboard Hot Rap Tracks Hot Rap Tracks Rap Songs is a chart released weekly by Billboard in the United States. It lists the 25 most popular hip-hop/rap songs, calculated weekly by airplay on rhythmic and urban radio stations and sales in hip hop-focused or exclusive markets. From 1989 through 2001, it was based on how much the single...	13
U.S. Billboard Pop 100 Pop 100 The Pop 100 was a songs chart that debuted in February 2005 and was released weekly by Billboard magazine in the United States until its discontinuation in 2009...	60
U.S. Billboard Pop 100 Airplay Pop 100 Airplay The Pop 100 Airplay was a chart created in 2005 and released weekly by Billboard in the United States. It measured mainstream radio airplay, and was one of the three component charts, along with the Hot 100 Singles Sales and Hot Digital Songs charts, that determined the chart positions of singles...	69