Upper Deck Company
Encyclopedia
The Upper Deck Company, LLC (colloquially as Upper Deck and Upper Deck Authenticated, Ltd. in the UK), founded in 1988, is a private company
primarily known for producing trading cards. Its headquarters are in Carlsbad
, California
, United States
.
The company also produces sports related items such as figurines and die-cast on top of having exclusive agreements to produce memorabilia (under the brand name Upper Deck Authenticated) with such sports superstars as Michael Jordan
, Derek Jeter
, Tiger Woods
, LeBron James
, Kevin Garnett
, Andrew Bynum
, Albert Pujols
, Grady Sizemore
, Matt Kemp
, James Loney, Sandy Koufax
and Ken Griffey Jr. Under the Upper Deck Entertainment name, the company also produced card games such as World of Warcraft.
On December 23, 1988, Upper Deck was granted a license by Major League Baseball
to produce baseball card
s, and just two months later, on February 23, 1989, delivered its first case of baseball cards to George Moore of Tulsa's Baseball Card Store in Tulsa, Oklahoma
. Upper Deck sold out its baseball cards midway through this inaugural year, then pre-sold its entire 1990 baseball stock before the year began.
The 1990 set included the industry's first randomly inserted personally autograph
ed and numbered cards of sports superstars. All Upper Deck brands bear an exclusive trademark hologram, and Upper Deck has been named "Card Set of the Year" every year since 1989, ranked number one, and earned favorite brand status with card collectors.
Paul Sumner created the Upper Deck concept in 1987. He worked in printing sales and came up with the idea for a premium card. When he heard about card counterfeiting, he realized that he knew a way to protect cards. He had studied holograms in college and had used them in printing his company's brochures. He hired Robert Young Pelton
to design and produce a prototype. Pelton designed and produced the cards for Upper Decks first three year rise. After it was discovered that Richard McWilliam was counterfeiting cards Pelton and Sumner had a falling out with accountant McWilliam who seized control of the company. Pelton's agencies, Pelton & Associates and Digital Artists, were replaced by Chiat/Day. Paul Sumner resigned with the understanding that he would be known as the "Co-Founder of Upper Deck", something that the company's owner and CEO, Richard McWilliam
, recognizes to this day. The early years of Upper Deck and their dramatic crash after Pelton and Sumner left are captured in Pete William's book "Card Sharks: How Upper Deck Turned a Child's Hobby into a High-Stakes, Billion-Dollar Business"
On March 20, 1990, The Upper Deck Company was granted licenses by the National Hockey League
and National Hockey League Players Association to produce hockey cards. The company also obtained licenses from the National Football League
and the National Basketball Association
in 1990, making the Upper Deck Company the first trading card company in 10 years to be licensed by all four leagues. Upper Deck established itself so quickly that it rivaled Topps, which had been considered the standard, and other companies such as Fleer, Donruss and Score. By 1991, the company built a 250000 square feet (23,225.8 m²) plant of brown marble and black glass on a hilltop 30 miles (48.3 km) north of San Diego.
After Upper Deck introduced its premium baseball series, other companies followed with improved photography, better design and higher-quality paper stock. The sports card market grew from $50 million in 1980 when Topps's monopoly was broken by Fleer, to a $1.5 billion industry in 1992. Hall of Famer Reggie Jackson
, served as an adviser in the early 1990s.
At the beginning of the 1992–93 NHL season, Upper Deck made Patrick Roy a spokesperson. Roy was an ideal choice as he was a hockey card collector, and his collection amounted to over 150,000 cards. An ad campaign was launched and it had an adverse effect on Patrick Roy’s season. Upper Deck had a slogan called “Trade Roy”, and it was posted on billboards throughout the city of Montreal. A Journal de Montreal poll, published on January 13, 1993, indicated that 57% of fans favoured trading Patrick Roy. Before the trading deadline, Canadiens General Manager Serge Savard
insisted that he would consider a trade for Roy. The Canadiens ended the season by winning only 8 of their last 19 games.
Upper Deck was also the first to insert swatches of game-used material into cards when it made jersey cards in 1997 UD Basketball. The insert set was called Game Jersey and a similar set followed in baseball the next year, where UD cut up game-used jerseys of Ken Griffey, Jr.
, Tony Gwynn
and Rey Ordóñez
.
In 1999, Upper Deck Company spent in excess of $1.1 million in acquiring vintage baseball memorabilia items at the Barry Halper
Collection auction held at Sotheby's in New York City. One of the items was a Ty Cobb jersey that Upper Deck paid $332,500 for. As part of a sweepstakes prize, it gave the jersey to 14-year-old Robert Shell of Milwaukee. At the time, the estimated tax Robert was going to pay on the prize was $125,000. The amount, his mother said, would force the family to sell the jersey.
In May 2005, Richard McWilliam was honored at the sports collectible industry's annual trade convention in Hawaii as the industry's "most influential" person of the past 20 years. In addition to McWilliam's award, Upper Deck was also recognized for the debut of its legendary 1989 baseball trading card set, which included the then 19-year-old centerfielder Ken Griffey, Jr., as the "most influential" event of the past 20 years. The list of nominees was created and voted upon by the editorial sports staff of F+W Publications (organizers of the conference and the parent organization of popular collectibles magazines such as Sports Collectors Digest, Trade Fax, Tuff Stuff, and Card Trade).
In July 2005, Upper Deck won the liquidation auction of former competitor Fleer
-SkyBox International
's brand name, assets, and business model, as well as the Fleer Collectibles die-cast
business assets. In March 2007, Upper Deck made an offer to buy competitor Topps
, competing with Madison Dearborn Partners and Tornante Company, the eventual buyer.
Upper Deck originally included the year of the trading card set's release on its logo, with the "19" above "Upper" and the last two digits of the year under "Deck" (but both inside the green diamond). This practice was dropped midway through the 1994 season. In 2008, Upper Deck retired the green diamond logo and replaced it with a new design that it could better use to market all of its products.
In 2009, Upper Deck introduced the Diamond Club. Diamond Club members consist of the top individual purchasers and collectors of Upper Deck and Fleer brands throughout the United States, Canada and Japan. The criteria were that the members distinguished themselves not only by the amount of money they spent, but by how they helped to promote these products within the hobby and to other collectors. Diamond Club members receive special promotional items, receive invitations to special events and are invited to an annual summit where they can share ideas with members of Upper Deck while participating in a special reception with one of the company's spokesmen. Fewer than 125 members are chosen to be a part of the program each year.
On August 6, 2009, Major League Baseball announced it entered into a multi-year deal with Topps giving it exclusive rights to produce MLB trading cards. Upper Deck will retain its rights to produce cards bearing player likenesses via its contract with the MLBPA but will be unable to use team logos or other trademarked images. On February 1, 2010, Major League Baseball filed a federal lawsuit against Upper Deck for trademark infringement. A mutual settlement was announced on March 3, 2010, stating that Upper Deck could continue selling its three current baseball card series (2009 Signature Stars, 2009 Ultimate Collection and 2010 Upper Deck Series One), although they are prohibited from using any MLB trademarks (including team logos and names) in any of their future baseball products. Despite this limitation, Upper Deck commented that they would still continue to produce baseball-related cards without the use of those trademarks.
On September 29, 2009, Upper Deck created the company's first-ever packs of Finnish and Swedish language Victory hockey cards to go on sale in those markets.
In February 2010, Blizzard Entertainment ended its licensing deal with Upper Deck. Upper deck had previously produced its World of Warcraft game.
On April 7, 2010, Upper Deck announced it will no longer be licensed to produce NFL trading cards. Upper Deck spokesperson Terry Melia noted on his twitter account that, "UD was unable to come to terms with NFL Properties. No NFL Properties-licensed football cards from UD in 2010." Upper Deck owner Richard McWilliam said, "Over the past year, Upper Deck has attempted to negotiate a new licensing deal with NFL Properties. Unfortunately, despite our best efforts, we were not able to reach agreeable terms, and therefore will not be issuing any NFL Properties-licensed trading cards for the 2010 season. Upper Deck will continue to focus on its exclusive license agreement with the Collegiate Licensing Company and co-exclusive agreements with NHL Enterprises and the NHL Players Association, as well as its multiple entertainment licenses.”
In November 2010 Eviction notices were placed on the company's Carlsbad headquarters doors. Employees speculated that the company was over a year late on its rent.
Hemrick and his partner Paul Sumner were in the process of starting Upper Deck. Unfortunately, the two lacked the business and personal connections to help land the necessary Major League Baseball Players Association (MLBPA) license, which would allow Upper Deck to use players' names and likenesses on its cards. The only response they received was that the players' union was not accepting another card company for three more years. Buice was told that if he could help secure the license, he would receive a 12 percent stake in the card company. Buice would become a key figure in getting MLBPA officials to agree to a meeting. By the end of the 1988 season, Hemrick and Sumner received the license and by 1989, were making baseball cards.
By the time Buice retired from professional baseball at the end of the 1989 season, he had collected $2.8 million from Upper Deck. Believing the company owed him even more money, Buice sued Upper Deck executives. After the battle over Buice's stake in the company was settled in court, he became a millionaire who reportedly made $17 million on the deal, far more than he ever made as a baseball player. In two-and-a-half seasons with the Angels, Buice made $212,500.
Upper Deck was originally scheduled to pay Buice his millions over a four-year period, but due to the 1994 baseball strike
, Upper Deck's business stalled. Buice then agreed to a six-year payment plan. Sales in 1995 and 1996 fell so far that for those two years, virtually all the company's profits went to Buice.
On the day in 1998 that Upper Deck cut Buice his final check, the company threw a party at its Carlsbad, California, headquarters. The top brass ordered employees to work just a half day. Later that year at the Christmas party, Upper Deck CEO Richard McWilliam
told employees the company's deal with Buice was the worst deal it had ever done.
A teenage employee named Tom Geideman was the one who suggested the use of Griffey as its Number one. Traditionally, Topps had a system for reserving various numbers in their sets (such as numbers 1 and 100) for the biggest stars in the game. Geideman decided that a top prospect should be honored with the number one card in the inaugural 1989 set. After reviewing Baseball America, Geideman narrowed the list of candidates to four: Gregg Jefferies
of the New York Mets, Gary Sheffield
of the Milwaukee Brewers, Sandy Alomar, Jr.
of the San Diego Padres, and Ken Griffey, Jr. Geideman was a Mariners fan and decided that Ken Griffey, Jr. should be the prospect featured on card number one of the 1989 set.
At press time, Griffey had not yet played a major league game, so Upper Deck used an image of Griffey in a San Bernardino Spirit uniform. Competitors such as Score and Topps neglected to include a card of Griffey in its regular 1989 set. Both brands would make a card of Griffey in their end of year Traded sets. Such neglect helped Upper Deck gain exposure due to the popularity of Griffey in the 1989 MLB season.
Despite the popularity of the Griffey card, it was not a scarce card. The card was situated in the top left hand corner of the uncut sheets and was more liable to be cut poorly or have its corners dinged. Company policy was that if a customer found a damaged card in its package, the company would replace it. Many Griffey cards were returned and the result was that Upper Deck printed many uncut sheets (sheets consisting of 100 cards) of just Ken Griffey, Jr. According to Professional Sports Authenticator, the Ken Griffey, Jr. would become the most graded card of all time with the company. PSA graded over 50,000 of the cards. The Beckett Grading card service has evaluated over 25,000 of the Ken Griffey, Jr. rookie cards.
Upper Deck has also stopped adding the word "Jersey" to the fronts of game-used insert cards. The company no longer acknowledges exactly what kind of material was inserted into the cards or how the item was used, and it has eliminated statements claiming the player pictured on the card front actually wore the inserted material.
Upper Deck's authenticity has been questioned in regards to players' jersey and uniform materials. The cards state the inserted items are known to Upper Deck to have been used or worn, but since most of the gear is acquired through third parties, the actual use is unknown. Most of Upper Deck's jersey materials are harvested at events like rookie photo shoots, etc.. During such events, players often change shirts dozens of times to generate event-worn uniform material that never sees the field of play.
Collectors still debate and question the authenticity of such 'memorabilia", which often includes items manufactured specifically for insert cards, patches, and other desirable content.
Exquisite Collection line in the 2003–2004 season. Each pack contained five basketball
cards; one veteran base card numbered to 225, one autographed rookie card featuring a piece of patch worn by the player numbered to 99 or 225, one game worn jersey card, one autographed/patch insert card, and a fifth card that was either a low numbered parallel or an additional autographed patch card. Suggested retail price of the product was $
500, making it the most expensive basketball card product ever produced at the time. (The few packs that remain unopened now sell for over $4,000.) Autograph cards include veterans such as Michael Jordan, Patrick Ewing, Kobe Bryant, Kevin Garnett, LeBron James, Dwyane Wade, and Carmelo Anthony. The most sought after cards from the line include the autographed/patch rookie cards numbered to 99 (LeBron James, Darko Milicic, Carmelo Anthony, Chris Bosh, Dwyane Wade, and Udonis Haslem), the Limited Logos inserts which feature an extra large jersey patch piece and autograph, and the autographed/patch rookie parallels serial numbered to the player's jersey number.
and made its official debut by being inserted in random packs of Upper Deck's 2008 Series 1 Baseball.
Other cards in the set commemorate some of the most famous sporting events that have taken place at Yankee Stadium. Some of these events include: Lou Gehrig's "Luckiest Man Alive" Speech (July 4, 1939); Babe Ruth's "Final Visit to Yankee Stadium" (June 11, 1948); Joe Louis vs. Max Schmeling heavyweight title bout (June 19, 1936, Schmeling won), the 1958 NFL Championship between the New York Giants and the Baltimore Colts and Muhammad Ali's title defense against Ken Norton (Sept. 28, 1976).
The Guinness World Book of Records will certify The Yankee Stadium Legacy as the largest baseball card set ever produced, once all the cards are released. The official recognition will take place only after all of the 6,500 cards are released in Upper Deck's various baseball card launches throughout the year.
The various sets where the Yankee Stadium Legacy cards were inserted into were: Spectrum; Piece of History; SPx; Upper Deck Series Two; SP Legendary Cuts (Hobby-only); SP Authentic; UDx; and UD Masterpieces. Upper Deck started a website so that collectors could find out more about the Yankee Stadium Legacy set. Alphanumeric codes found on the backs of Yankee Stadium Legacy cards can be entered at the site, and collectors would be able to use the site to manage their collections online, and track their collections against other collectors via a leader board.
Tommy Baxter, a 36-year-old from Little Rock, Arkansas, was the first collector to put together Upper Deck’s Yankee Stadium Legacy (YSL) Collection. Baxter was an avid Cubs fan, and seized the opportunity to become the first collector to piece together the insert set.
would be honored with an 1,170-card tribute insert set chronicling every single Chicago Bulls game Jordan played in. The set will begin with his NBA debut on October 26, 1984 through his final Bulls appearance in Game 6 of the NBA Finals on June 14, 1998.
The 1,170-card set will pack out across four 2009 Upper Deck basketball products: Lineage (April 1); Radiance (April 29); Upper Deck (Sept. 22); and First Edition (Sept. 29). Each of the cards will include MJ’s specific box score stats from the game in question. Every card in the set will be given some historical significance as the overall set captures every game Jordan ever played with the Bulls, regular-season and playoff battles included. The cards will fall, on average, 1:4 packs across all four brands.
In addition to the 1,170 Jordan game cards, Upper Deck also included 100 different game-used memorabilia cards, each one crash-numbered to 23. The cards will sport swatches from Michael’s game-worn jerseys. More than 100 different action photos showing Michael through the years were used for card front photography.
from Konami
in 2002. That same year, second quarter American sales reached $17 million.
October 2008, Konami sued Vintage Sports Cards for distributing Yu-Gi-Oh! Trading Game Cards, along with counterfeit cards. The cards were found in a Los Angeles
Toys-R-Us. Vintage denied any wrong doing, claiming they legally obtained all cards (counterfeits included) directly from Upper Deck. Konami added Upper Deck as defendants on December 11. December 2008, Konami announced they were assuming full control over Yu-Gi-Oh! TCG, which includes distribution and customer support. In response, Upper Deck filed a $75 million suit against Konami in Nevada District Court.
In a January 26, 2009 press release Upper Deck denied allegations of counterfeiting, and stated that Upper Deck would support the Yu-Gi-Oh! community in an upcoming event. On February 26, 2009, Upper Deck was ordered to cease distribution of Yu-Gi-Oh! products, stop using Konami’s trademarks and stop promoting itself as an authorized distributor or rights-holder to Yu-Gi-Oh!.
On January 10, 2010, Judge Valerie Baker Fairbank ruled in a US District Court that Upper Deck had counterfeited the cards, and additionally threw out Upper Deck's countersuit alleging breach of the distribution agreement. The next stage of the case began on January 26, 2010, where jury was to decide whether Upper Deck was liable for counterfeiting the cards. During the opening statement for the defense, Upper Deck's attorney, Richard Howell of Rutan & Tucker stated "The behavior is still undeniably wrong. And I am in here, as counsel for the two defendants, asking you to hold my clients accountable for that behavior; asking you to hold my clients responsible for this conduct that there is no dispute, and there was no disputing even before this case started today, that it was wrong." After the second day of court proceedings, Konami and Upper Deck reached an out-of-court settlement. The terms were not publicly disclosed.
, Spanish
, Portuguese
, German
, Italian
, and French language
versions of the Yu-Gi-Oh! Trading Card Game
, a collectible card game
, licensed from Konami
. Other collectible card games have included the Winx Club
trading card game for girls, which has since been canceled, the World of Warcraft Trading Card Game
based on the popular MMORPG
. UDE lost this license in early 2010. The Marvel
Trading Card Game and the DC Comics
Trading Card Game using their proprietary VS System
, was canceled in early 2009. In October 2005, UDE introduced a trading card game based on Nickelodeon
's Avatar: The Last Airbender
series and the Pirates of the Caribbean
films. It has also released many non-game oriented sports-based and multimedia companion trading card sets.
The organization changed its name to Upper Deck International in 2008, reflecting an increasingly broader outlook than Europe alone.
In addition to EMEA, Upper Deck International is responsible for Oceania, Japan and Latin America. With offices in Berlin, Paris, London, Milan, Tokyo, Sydney and São Paulo the company is optimally organized for distribution across the globe.
Upper Deck International lost the Yu-Gi-Oh license as well in Spring of 2009.
Konami - After Upper Deck admitted to counterfeiting cards, the lawsuit was settled out of court.
MLB - filed a federal lawsuit in New York against Upper Deck, accusing the company of trademark infringement and illegally selling cards that feature official team logos and uniforms. The complaint also notes that Upper Deck owes MLB $2.4 million.
Kareem Abdul-Jabbar - Upper Deck used six photos of Abdul-Jabbar during his college years without permission. The photos were part of a trading card series called "Greats of the Game," which also had Adul-Jabbar's name and signature.
"Abdul-Jabbar never authorized the production of the cards," the suit reads according to Courthouse News. "In fact, at all times, Upper Deck was fully aware that Abdul-Jabbar had never authorized Upper Deck to use his photograph, name and signature for college-themed cards, and Abdul-Jabbar had previously rejected Upper Deck's request for such authorization."
Upper Deck has yet to respond to the allegations.
American International Specialty Lines Insurance Company - This appeal (12-11-2008) arises out of an insurance policy that The Upper Deck Corporation (“Upper Deck”), purchased from American International Specialty Lines Insurance Company (“AISLIC”). The policy insured a tax strategy that KPMG, an accounting firm, developed for Upper Deck. The IRS investigated the tax strategy and determined that it constituted an improper tax shelter. Upper Deck then settled with the IRS for $80 million in back taxes and interest, and with the California Franchise Tax Board for $17 million in back taxes and interest.
After AISLIC rejected Upper Deck’s claim that the policy covered the loss incurred as a result of the settlement, Upper Deck and its Chief Executive Officer, Richard McWilliam, filed a complaint in the United States District Court for the Southern District of California seeking, inter alia, a declaratory judgment that the policy issued by AISLIC covered the loss. Subsequently, the district court granted AISLIC’s motion to compel arbitration.
A three-member panel of arbitrators held that Upper Deck and McWilliam were not entitled to coverage because Upper Deck had abandoned the tax strategy that AISLIC had insured. The district court confirmed the arbitration award.
Privately held company
A privately held company or close corporation is a business company owned either by non-governmental organizations or by a relatively small number of shareholders or company members which does not offer or trade its company stock to the general public on the stock market exchanges, but rather the...
primarily known for producing trading cards. Its headquarters are in Carlsbad
Carlsbad, California
-2010:The 2010 United States Census reported that Carlsbad had a population of 105,328. The population density was 2,693.1 people per square mile . The racial makeup of Carlsbad was 87,205 White, 1,379 African American, 514 Native American, 7,460 Asian, 198 Pacific Islander, 4,189 from other...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
The company also produces sports related items such as figurines and die-cast on top of having exclusive agreements to produce memorabilia (under the brand name Upper Deck Authenticated) with such sports superstars as Michael Jordan
Michael Jordan
Michael Jeffrey Jordan is a former American professional basketball player, active entrepreneur, and majority owner of the Charlotte Bobcats...
, Derek Jeter
Derek Jeter
Derek Sanderson Jeter is an American baseball shortstop who has played 17 years in Major League Baseball for the New York Yankees. A twelve-time All-Star and five-time World Series champion, Jeter's clubhouse presence, on-field leadership, hitting ability, and baserunning have made him a central...
, Tiger Woods
Tiger Woods
Eldrick Tont "Tiger" Woods is an American professional golfer whose achievements to date rank him among the most successful golfers of all time. Formerly the World No...
, LeBron James
LeBron James
LeBron Raymone James is an American professional basketball player for the Miami Heat of the National Basketball Association . Nicknamed "King James", he was a three-time "Mr. Basketball" of Ohio in high school, and was highly promoted in the national media as a future NBA superstar while a...
, Kevin Garnett
Kevin Garnett
Kevin Maurice Garnett is an American professional basketball player who currently plays power forward for the Boston Celtics of the National Basketball Association . After a high school basketball career at Farragut Career Academy which included winning a national player of the year award, he...
, Andrew Bynum
Andrew Bynum
Andrew Bynum is an American professional basketball player who plays for the Los Angeles Lakers of the National Basketball Association . He was drafted 10th overall by the Los Angeles Lakers in 2005. Bynum became the youngest player ever to play an NBA game later that year, breaking Jermaine...
, Albert Pujols
Albert Pujols
José Alberto Pujols Alcántara , better known as Albert Pujols , is a Dominican-American professional baseball player, who is currently a free agent...
, Grady Sizemore
Grady Sizemore
Gradius "Grady" Sizemore III is an American professional baseball outfielder with the Cleveland Indians of Major League Baseball.-Early life:...
, Matt Kemp
Matt Kemp
Matthew Ryan "Matt" Kemp is a Major League Baseball outfielder for the Los Angeles Dodgers.Kemp was drafted by the Dodgers in the 6th round of the 2003 draft and made his major league debut in 2006...
, James Loney, Sandy Koufax
Sandy Koufax
Sanford "Sandy" Koufax is a former left-handed baseball pitcher who played his entire 12-year Major League Baseball career for the Brooklyn/Los Angeles Dodgers...
and Ken Griffey Jr. Under the Upper Deck Entertainment name, the company also produced card games such as World of Warcraft.
Company history
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...
to produce baseball card
Baseball card
A baseball card is a type of trading card relating to baseball, usually printed on some type of paper stock or card stock. A card will usually feature one or more baseball players or other baseball-related sports figures...
s, and just two months later, on February 23, 1989, delivered its first case of baseball cards to George Moore of Tulsa's Baseball Card Store in Tulsa, Oklahoma
Tulsa, Oklahoma
Tulsa is the second-largest city in the state of Oklahoma and 46th-largest city in the United States. With a population of 391,906 as of the 2010 census, it is the principal municipality of the Tulsa Metropolitan Area, a region with 937,478 residents in the MSA and 988,454 in the CSA. Tulsa's...
. Upper Deck sold out its baseball cards midway through this inaugural year, then pre-sold its entire 1990 baseball stock before the year began.
The 1990 set included the industry's first randomly inserted personally autograph
Autograph
An autograph is a document transcribed entirely in the handwriting of its author, as opposed to a typeset document or one written by an amanuensis or a copyist; the meaning overlaps with that of the word holograph.Autograph also refers to a person's artistic signature...
ed and numbered cards of sports superstars. All Upper Deck brands bear an exclusive trademark hologram, and Upper Deck has been named "Card Set of the Year" every year since 1989, ranked number one, and earned favorite brand status with card collectors.
Paul Sumner created the Upper Deck concept in 1987. He worked in printing sales and came up with the idea for a premium card. When he heard about card counterfeiting, he realized that he knew a way to protect cards. He had studied holograms in college and had used them in printing his company's brochures. He hired Robert Young Pelton
Robert Young Pelton
Robert Young Pelton , is an author, journalist and documentary filmmaker. Pelton is considered an adventurer and a "witness" to conflict. Pelton is known for overcoming extraordinary obstacles in his search for the truth...
to design and produce a prototype. Pelton designed and produced the cards for Upper Decks first three year rise. After it was discovered that Richard McWilliam was counterfeiting cards Pelton and Sumner had a falling out with accountant McWilliam who seized control of the company. Pelton's agencies, Pelton & Associates and Digital Artists, were replaced by Chiat/Day. Paul Sumner resigned with the understanding that he would be known as the "Co-Founder of Upper Deck", something that the company's owner and CEO, Richard McWilliam
Richard McWilliam
Richard E. McWilliam is the chairman and co-founder of Upper Deck, a successful and award-winning Carlsbad-based collectibles business that specializes in trading cards for Major League Baseball, the NBA, NHL and NFL...
, recognizes to this day. The early years of Upper Deck and their dramatic crash after Pelton and Sumner left are captured in Pete William's book "Card Sharks: How Upper Deck Turned a Child's Hobby into a High-Stakes, Billion-Dollar Business"
On March 20, 1990, The Upper Deck Company was granted licenses by the National Hockey League
National Hockey League
The National Hockey League is an unincorporated not-for-profit association which operates a major professional ice hockey league of 30 franchised member clubs, of which 7 are currently located in Canada and 23 in the United States...
and National Hockey League Players Association to produce hockey cards. The company also obtained licenses from the National Football League
National Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...
and the National Basketball Association
National Basketball Association
The National Basketball Association is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada...
in 1990, making the Upper Deck Company the first trading card company in 10 years to be licensed by all four leagues. Upper Deck established itself so quickly that it rivaled Topps, which had been considered the standard, and other companies such as Fleer, Donruss and Score. By 1991, the company built a 250000 square feet (23,225.8 m²) plant of brown marble and black glass on a hilltop 30 miles (48.3 km) north of San Diego.
After Upper Deck introduced its premium baseball series, other companies followed with improved photography, better design and higher-quality paper stock. The sports card market grew from $50 million in 1980 when Topps's monopoly was broken by Fleer, to a $1.5 billion industry in 1992. Hall of Famer Reggie Jackson
Reggie Jackson
Reginald Martinez "Reggie" Jackson , nicknamed "Mr. October" for his clutch hitting in the postseason with the New York Yankees, is a former American Major League Baseball right fielder. During a 21-year baseball career, he played from 1967-1987 for four different teams. Jackson currently serves as...
, served as an adviser in the early 1990s.
At the beginning of the 1992–93 NHL season, Upper Deck made Patrick Roy a spokesperson. Roy was an ideal choice as he was a hockey card collector, and his collection amounted to over 150,000 cards. An ad campaign was launched and it had an adverse effect on Patrick Roy’s season. Upper Deck had a slogan called “Trade Roy”, and it was posted on billboards throughout the city of Montreal. A Journal de Montreal poll, published on January 13, 1993, indicated that 57% of fans favoured trading Patrick Roy. Before the trading deadline, Canadiens General Manager Serge Savard
Serge Savard
Serge Aubrey "The Senator" Savard, OC, CQ is a retired professional ice hockey defenceman, most famously with the Montreal Canadiens of the National Hockey League . He is also a local businessman in Montreal, and is nicknamed the Senator.-Playing career:Savard played minor league hockey with the...
insisted that he would consider a trade for Roy. The Canadiens ended the season by winning only 8 of their last 19 games.
Upper Deck was also the first to insert swatches of game-used material into cards when it made jersey cards in 1997 UD Basketball. The insert set was called Game Jersey and a similar set followed in baseball the next year, where UD cut up game-used jerseys of Ken Griffey, Jr.
Ken Griffey, Jr.
George Kenneth "Ken" Griffey, Jr. , nicknamed "Junior" and "The Kid", is a former Major League Baseball outfielder and during his final years, designated hitter...
, Tony Gwynn
Tony Gwynn
Anthony Keith "Tony" Gwynn, Sr. , nicknamed Mr. Padre and Captain Video, is a former Major League Baseball right fielder. He is statistically one of the best and most consistent hitters in baseball history. He played his entire 20-year baseball career for the San Diego Padres...
and Rey Ordóñez
Rey Ordóñez
Reynaldo Ordóñez Pereira is a former professional baseball shortstop. He played all or part of nine seasons in Major League Baseball for the New York Mets, Tampa Bay Devil Rays, and Chicago Cubs....
.
In 1999, Upper Deck Company spent in excess of $1.1 million in acquiring vintage baseball memorabilia items at the Barry Halper
Barry Halper
Barry Halper was an extensive collector of baseball memorabilia who had been a limited partner owning about 1% of the New York Yankees...
Collection auction held at Sotheby's in New York City. One of the items was a Ty Cobb jersey that Upper Deck paid $332,500 for. As part of a sweepstakes prize, it gave the jersey to 14-year-old Robert Shell of Milwaukee. At the time, the estimated tax Robert was going to pay on the prize was $125,000. The amount, his mother said, would force the family to sell the jersey.
In May 2005, Richard McWilliam was honored at the sports collectible industry's annual trade convention in Hawaii as the industry's "most influential" person of the past 20 years. In addition to McWilliam's award, Upper Deck was also recognized for the debut of its legendary 1989 baseball trading card set, which included the then 19-year-old centerfielder Ken Griffey, Jr., as the "most influential" event of the past 20 years. The list of nominees was created and voted upon by the editorial sports staff of F+W Publications (organizers of the conference and the parent organization of popular collectibles magazines such as Sports Collectors Digest, Trade Fax, Tuff Stuff, and Card Trade).
In July 2005, Upper Deck won the liquidation auction of former competitor Fleer
Fleer
The Fleer Corporation, founded by Frank H. Fleer in 1885, was the first company to successfully manufacture bubblegum; it remained a family-owned enterprise until it was taken private in 1989....
-SkyBox International
SkyBox International
SkyBox International Inc. was an American trading card manufacturing company based in Durham, North Carolina. A subsidiary of Vector Group, it was originally formed as Impel Marketing in 1989. In 1990, the company was renamed SkyBox International...
's brand name, assets, and business model, as well as the Fleer Collectibles die-cast
Die-cast toy
The term die-cast toy here refers to any toy or collectible model produced by using the die casting method. The toys are made of metal, with plastic, rubber or glass details. Wholly plastic toys are made by a similar process of injection moulding, but the two are rarely confused...
business assets. In March 2007, Upper Deck made an offer to buy competitor Topps
Topps
The Topps Company, Inc., manufactures chewing gum, candy and collectibles. Based in New York, New York, Topps is best known as a leading producer of baseball cards, football cards, basketball cards, hockey cards and other sports and non-sports themed trading cards.-Company history:Topps itself was...
, competing with Madison Dearborn Partners and Tornante Company, the eventual buyer.
Upper Deck originally included the year of the trading card set's release on its logo, with the "19" above "Upper" and the last two digits of the year under "Deck" (but both inside the green diamond). This practice was dropped midway through the 1994 season. In 2008, Upper Deck retired the green diamond logo and replaced it with a new design that it could better use to market all of its products.
In 2009, Upper Deck introduced the Diamond Club. Diamond Club members consist of the top individual purchasers and collectors of Upper Deck and Fleer brands throughout the United States, Canada and Japan. The criteria were that the members distinguished themselves not only by the amount of money they spent, but by how they helped to promote these products within the hobby and to other collectors. Diamond Club members receive special promotional items, receive invitations to special events and are invited to an annual summit where they can share ideas with members of Upper Deck while participating in a special reception with one of the company's spokesmen. Fewer than 125 members are chosen to be a part of the program each year.
On August 6, 2009, Major League Baseball announced it entered into a multi-year deal with Topps giving it exclusive rights to produce MLB trading cards. Upper Deck will retain its rights to produce cards bearing player likenesses via its contract with the MLBPA but will be unable to use team logos or other trademarked images. On February 1, 2010, Major League Baseball filed a federal lawsuit against Upper Deck for trademark infringement. A mutual settlement was announced on March 3, 2010, stating that Upper Deck could continue selling its three current baseball card series (2009 Signature Stars, 2009 Ultimate Collection and 2010 Upper Deck Series One), although they are prohibited from using any MLB trademarks (including team logos and names) in any of their future baseball products. Despite this limitation, Upper Deck commented that they would still continue to produce baseball-related cards without the use of those trademarks.
On September 29, 2009, Upper Deck created the company's first-ever packs of Finnish and Swedish language Victory hockey cards to go on sale in those markets.
In February 2010, Blizzard Entertainment ended its licensing deal with Upper Deck. Upper deck had previously produced its World of Warcraft game.
On April 7, 2010, Upper Deck announced it will no longer be licensed to produce NFL trading cards. Upper Deck spokesperson Terry Melia noted on his twitter account that, "UD was unable to come to terms with NFL Properties. No NFL Properties-licensed football cards from UD in 2010." Upper Deck owner Richard McWilliam said, "Over the past year, Upper Deck has attempted to negotiate a new licensing deal with NFL Properties. Unfortunately, despite our best efforts, we were not able to reach agreeable terms, and therefore will not be issuing any NFL Properties-licensed trading cards for the 2010 season. Upper Deck will continue to focus on its exclusive license agreement with the Collegiate Licensing Company and co-exclusive agreements with NHL Enterprises and the NHL Players Association, as well as its multiple entertainment licenses.”
In November 2010 Eviction notices were placed on the company's Carlsbad headquarters doors. Employees speculated that the company was over a year late on its rent.
DeWayne Buice
DeWayne Buice, then a California Angels pitcher, would later become one of Upper Deck's founding partners. In November 1987, Buice walked into The Upper Deck, a trading card store. Store owner Bill Hemrick noticed Buice and the two struck up a friendship, one that led to Buice's hosting an autograph session at the store. Within weeks, Buice had become one of Hemrick's business partners.Hemrick and his partner Paul Sumner were in the process of starting Upper Deck. Unfortunately, the two lacked the business and personal connections to help land the necessary Major League Baseball Players Association (MLBPA) license, which would allow Upper Deck to use players' names and likenesses on its cards. The only response they received was that the players' union was not accepting another card company for three more years. Buice was told that if he could help secure the license, he would receive a 12 percent stake in the card company. Buice would become a key figure in getting MLBPA officials to agree to a meeting. By the end of the 1988 season, Hemrick and Sumner received the license and by 1989, were making baseball cards.
By the time Buice retired from professional baseball at the end of the 1989 season, he had collected $2.8 million from Upper Deck. Believing the company owed him even more money, Buice sued Upper Deck executives. After the battle over Buice's stake in the company was settled in court, he became a millionaire who reportedly made $17 million on the deal, far more than he ever made as a baseball player. In two-and-a-half seasons with the Angels, Buice made $212,500.
Upper Deck was originally scheduled to pay Buice his millions over a four-year period, but due to the 1994 baseball strike
1994 baseball strike
The 1994–95 Major League Baseball strike was the eighth work stoppage in baseball history, as well as the fourth in-season work stoppage in 22 years...
, Upper Deck's business stalled. Buice then agreed to a six-year payment plan. Sales in 1995 and 1996 fell so far that for those two years, virtually all the company's profits went to Buice.
On the day in 1998 that Upper Deck cut Buice his final check, the company threw a party at its Carlsbad, California, headquarters. The top brass ordered employees to work just a half day. Later that year at the Christmas party, Upper Deck CEO Richard McWilliam
Richard McWilliam
Richard E. McWilliam is the chairman and co-founder of Upper Deck, a successful and award-winning Carlsbad-based collectibles business that specializes in trading cards for Major League Baseball, the NBA, NHL and NFL...
told employees the company's deal with Buice was the worst deal it had ever done.
1989 set and Ken Griffey, Jr.
In the 1989 Upper Deck baseball set, Ken Griffey, Jr. was selected to be featured on card number one. The decision to make Griffey, Jr. the first card was reached in late 1988.A teenage employee named Tom Geideman was the one who suggested the use of Griffey as its Number one. Traditionally, Topps had a system for reserving various numbers in their sets (such as numbers 1 and 100) for the biggest stars in the game. Geideman decided that a top prospect should be honored with the number one card in the inaugural 1989 set. After reviewing Baseball America, Geideman narrowed the list of candidates to four: Gregg Jefferies
Gregg Jefferies
Gregory Scott "Gregg" Jefferies is a retired infielder/outfielder in Major League Baseball who had a 14-year career from 1987 to 2000.-New York Mets:...
of the New York Mets, Gary Sheffield
Gary Sheffield
Gary Antonian Sheffield , nicknamed "Sheff", is an American retired Major League Baseball outfielder. He played for eight major league ball clubs from 1988 to 2009, primarily as an outfielder.-Biography:...
of the Milwaukee Brewers, Sandy Alomar, Jr.
Sandy Alomar, Jr.
Santos "Sandy" Alomar, Jr., or in the Spanish-language naming system Santos Alomar Velázquez , is a former Major League Baseball catcher who played for the San Diego Padres , Cleveland Indians , Chicago White Sox and , Colorado Rockies , Texas Rangers , Los Angeles Dodgers , and New York Mets...
of the San Diego Padres, and Ken Griffey, Jr. Geideman was a Mariners fan and decided that Ken Griffey, Jr. should be the prospect featured on card number one of the 1989 set.
At press time, Griffey had not yet played a major league game, so Upper Deck used an image of Griffey in a San Bernardino Spirit uniform. Competitors such as Score and Topps neglected to include a card of Griffey in its regular 1989 set. Both brands would make a card of Griffey in their end of year Traded sets. Such neglect helped Upper Deck gain exposure due to the popularity of Griffey in the 1989 MLB season.
Despite the popularity of the Griffey card, it was not a scarce card. The card was situated in the top left hand corner of the uncut sheets and was more liable to be cut poorly or have its corners dinged. Company policy was that if a customer found a damaged card in its package, the company would replace it. Many Griffey cards were returned and the result was that Upper Deck printed many uncut sheets (sheets consisting of 100 cards) of just Ken Griffey, Jr. According to Professional Sports Authenticator, the Ken Griffey, Jr. would become the most graded card of all time with the company. PSA graded over 50,000 of the cards. The Beckett Grading card service has evaluated over 25,000 of the Ken Griffey, Jr. rookie cards.
Memorabilia & Relic Cards
Upper Deck has changed its practice of using materials certified as "Worn" by the player depicted on the front of the card. The changed wording on the backs of Upper Deck insert cards makes it less clear as to how the materials were used or what player wore the item.- EXAMPLE: Steve NashSteve NashStephen John "Steve" Nash, OC, OBC is a South African-born Canadian professional basketball player who plays point guard for the Phoenix Suns of the National Basketball Association . Nash enjoyed a successful high-school basketball career, and he was eventually given a scholarship by Santa Clara...
card 2004... (Back of card) On the front of this card is an authentic piece of a jersey WORN by Steve Nash as a member of the Dallas Mavericks in an NBA game.
- EXAMPLE: Jermaine O'NealJermaine O'NealJermaine Lee O'Neal is an American professional basketball player for the Boston Celtics. The 6 ft 11 in , 255 lb forward-center had a successful high school career and declared his eligibility for the 1996 NBA Draft straight out of high school...
card 2006 Exquisite...(Back of card) On the front of this is a piece of memorabilia that has been certified to us as having been USED in an NBA game.
Upper Deck has also stopped adding the word "Jersey" to the fronts of game-used insert cards. The company no longer acknowledges exactly what kind of material was inserted into the cards or how the item was used, and it has eliminated statements claiming the player pictured on the card front actually wore the inserted material.
Upper Deck's authenticity has been questioned in regards to players' jersey and uniform materials. The cards state the inserted items are known to Upper Deck to have been used or worn, but since most of the gear is acquired through third parties, the actual use is unknown. Most of Upper Deck's jersey materials are harvested at events like rookie photo shoots, etc.. During such events, players often change shirts dozens of times to generate event-worn uniform material that never sees the field of play.
Collectors still debate and question the authenticity of such 'memorabilia", which often includes items manufactured specifically for insert cards, patches, and other desirable content.
NBA Exquisite Collection
Upper Deck premiered its NBANational Basketball Association
The National Basketball Association is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada...
Exquisite Collection line in the 2003–2004 season. Each pack contained five basketball
Basketball
Basketball is a team sport in which two teams of five players try to score points by throwing or "shooting" a ball through the top of a basketball hoop while following a set of rules...
cards; one veteran base card numbered to 225, one autographed rookie card featuring a piece of patch worn by the player numbered to 99 or 225, one game worn jersey card, one autographed/patch insert card, and a fifth card that was either a low numbered parallel or an additional autographed patch card. Suggested retail price of the product was $
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....
500, making it the most expensive basketball card product ever produced at the time. (The few packs that remain unopened now sell for over $4,000.) Autograph cards include veterans such as Michael Jordan, Patrick Ewing, Kobe Bryant, Kevin Garnett, LeBron James, Dwyane Wade, and Carmelo Anthony. The most sought after cards from the line include the autographed/patch rookie cards numbered to 99 (LeBron James, Darko Milicic, Carmelo Anthony, Chris Bosh, Dwyane Wade, and Udonis Haslem), the Limited Logos inserts which feature an extra large jersey patch piece and autograph, and the autographed/patch rookie parallels serial numbered to the player's jersey number.
Other Exquisite Collections
In view of the Exquisite series' success, the company has released 2004–05 and 2005–06 basketball sets, a 2005 football line, and an analogous 2005–06 hockey line called The Cup. The football line, which includes autographed rookie "patch" cards, is the most popular of the series. Variants of these cards, called the Gold Series, are limited to runs of 25 or 99 cards. The company's Exquisite-branded baseball series were introduced first as premiums in lower-end Upper Deck products (including the company's SP Legendary Cuts and Artifacts Baseball lines). In late 2007, the company added another line to its Exquisite Collections brand, focused on rookie players. This recent addition is retailed at $249 USD per pack.Baseball Yankee Stadium Legacy
The Yankee Stadium Legacy set is a 6,742-card compilation chronicling every single game ever played at Yankee Stadium. The card set was manufactured by Upper DeckUpper deck
Upper deck may refer to :* The Upper Deck Company, an American trading card business* The upper deck is the highest level internal deck on a ship, i.e. just below the superstructure and open deck....
and made its official debut by being inserted in random packs of Upper Deck's 2008 Series 1 Baseball.
Other cards in the set commemorate some of the most famous sporting events that have taken place at Yankee Stadium. Some of these events include: Lou Gehrig's "Luckiest Man Alive" Speech (July 4, 1939); Babe Ruth's "Final Visit to Yankee Stadium" (June 11, 1948); Joe Louis vs. Max Schmeling heavyweight title bout (June 19, 1936, Schmeling won), the 1958 NFL Championship between the New York Giants and the Baltimore Colts and Muhammad Ali's title defense against Ken Norton (Sept. 28, 1976).
The Guinness World Book of Records will certify The Yankee Stadium Legacy as the largest baseball card set ever produced, once all the cards are released. The official recognition will take place only after all of the 6,500 cards are released in Upper Deck's various baseball card launches throughout the year.
The various sets where the Yankee Stadium Legacy cards were inserted into were: Spectrum; Piece of History; SPx; Upper Deck Series Two; SP Legendary Cuts (Hobby-only); SP Authentic; UDx; and UD Masterpieces. Upper Deck started a website so that collectors could find out more about the Yankee Stadium Legacy set. Alphanumeric codes found on the backs of Yankee Stadium Legacy cards can be entered at the site, and collectors would be able to use the site to manage their collections online, and track their collections against other collectors via a leader board.
Tommy Baxter, a 36-year-old from Little Rock, Arkansas, was the first collector to put together Upper Deck’s Yankee Stadium Legacy (YSL) Collection. Baxter was an avid Cubs fan, and seized the opportunity to become the first collector to piece together the insert set.
NHL Biography of a Season
The NHL Biography of a Season cards was a 30-card set capturing the greatest moments of the 2008-09 NHL Season. The cards were available through Upper Deck Certified Diamond Dealers. A collector had to redeem 5 wrappers of 2008/2009 Upper Deck hockey cards at a participating hobby store and receive an exclusive Upper Deck Biography of a Season card. One new card was available every week throughout the NHL season. The first four cards were:- Alexander Ovechkin - NHL single-season record 65 goals by LW
- Henrik Zetterberg - 2008 Conn Smyth winner
- Detroit Red Wings - Stanley Cup team photo
- Steven Stamkos - 1st overall pick in 2008 Draft
20th Anniversary Program
In observance of its 20th anniversary in 2009, Upper Deck released a set that can be found in all of the company’s 2009 baseball trading card releases. The massive 2,500 card set commemorated the last twenty years in sports, pop culture, politics, world history and technology. The first cards from the 20th Anniversary Retrospective set were found in 2009 Upper Deck Series One Baseball. An additional element to the set was be the 100-card memorabilia set, that was found in all sets beginning with 2009 Upper Deck Spectrum Baseball, (released on February 24).NBA Michael Jordan Legacy
In April 2009, the company announcement that longtime company spokesman Michael JordanMichael Jordan
Michael Jeffrey Jordan is a former American professional basketball player, active entrepreneur, and majority owner of the Charlotte Bobcats...
would be honored with an 1,170-card tribute insert set chronicling every single Chicago Bulls game Jordan played in. The set will begin with his NBA debut on October 26, 1984 through his final Bulls appearance in Game 6 of the NBA Finals on June 14, 1998.
The 1,170-card set will pack out across four 2009 Upper Deck basketball products: Lineage (April 1); Radiance (April 29); Upper Deck (Sept. 22); and First Edition (Sept. 29). Each of the cards will include MJ’s specific box score stats from the game in question. Every card in the set will be given some historical significance as the overall set captures every game Jordan ever played with the Bulls, regular-season and playoff battles included. The cards will fall, on average, 1:4 packs across all four brands.
In addition to the 1,170 Jordan game cards, Upper Deck also included 100 different game-used memorabilia cards, each one crash-numbered to 23. The cards will sport swatches from Michael’s game-worn jerseys. More than 100 different action photos showing Michael through the years were used for card front photography.
Konami
Upper Deck acquired the rights to distribute the Yu-Gi-Oh! Trading Card GameYu-Gi-Oh! Trading Card Game
The is a Japanese collectible card game developed and published by Konami. It is based on the fictional game of Duel Monsters created by manga artist Kazuki Takahashi, which is the main plot device during the majority of his popular manga franchise, Yu-Gi-Oh!, and its various anime adaptations...
from Konami
Konami
is a Japanese leading developer and publisher of numerous popular and strong-selling toys, trading cards, anime, tokusatsu, slot machines, arcade cabinets and video games...
in 2002. That same year, second quarter American sales reached $17 million.
October 2008, Konami sued Vintage Sports Cards for distributing Yu-Gi-Oh! Trading Game Cards, along with counterfeit cards. The cards were found in a Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
Toys-R-Us. Vintage denied any wrong doing, claiming they legally obtained all cards (counterfeits included) directly from Upper Deck. Konami added Upper Deck as defendants on December 11. December 2008, Konami announced they were assuming full control over Yu-Gi-Oh! TCG, which includes distribution and customer support. In response, Upper Deck filed a $75 million suit against Konami in Nevada District Court.
In a January 26, 2009 press release Upper Deck denied allegations of counterfeiting, and stated that Upper Deck would support the Yu-Gi-Oh! community in an upcoming event. On February 26, 2009, Upper Deck was ordered to cease distribution of Yu-Gi-Oh! products, stop using Konami’s trademarks and stop promoting itself as an authorized distributor or rights-holder to Yu-Gi-Oh!.
On January 10, 2010, Judge Valerie Baker Fairbank ruled in a US District Court that Upper Deck had counterfeited the cards, and additionally threw out Upper Deck's countersuit alleging breach of the distribution agreement. The next stage of the case began on January 26, 2010, where jury was to decide whether Upper Deck was liable for counterfeiting the cards. During the opening statement for the defense, Upper Deck's attorney, Richard Howell of Rutan & Tucker stated "The behavior is still undeniably wrong. And I am in here, as counsel for the two defendants, asking you to hold my clients accountable for that behavior; asking you to hold my clients responsible for this conduct that there is no dispute, and there was no disputing even before this case started today, that it was wrong." After the second day of court proceedings, Konami and Upper Deck reached an out-of-court settlement. The terms were not publicly disclosed.
Maxx racing cards
Maxx produced racing cards from 1988 to 2000. Upper Deck started producing racing cards in 1995, acquired the Maxx brand in December 1996 and discontinued the line in 2000.Upper Deck Entertainment
Upper Deck Entertainment (UDE), a division of The Upper Deck Company, used to produce the EnglishEnglish language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
, Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
, Portuguese
Portuguese language
Portuguese is a Romance language that arose in the medieval Kingdom of Galicia, nowadays Galicia and Northern Portugal. The southern part of the Kingdom of Galicia became independent as the County of Portugal in 1095...
, German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....
, Italian
Italian language
Italian is a Romance language spoken mainly in Europe: Italy, Switzerland, San Marino, Vatican City, by minorities in Malta, Monaco, Croatia, Slovenia, France, Libya, Eritrea, and Somalia, and by immigrant communities in the Americas and Australia...
, and French language
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...
versions of the Yu-Gi-Oh! Trading Card Game
Yu-Gi-Oh! Trading Card Game
The is a Japanese collectible card game developed and published by Konami. It is based on the fictional game of Duel Monsters created by manga artist Kazuki Takahashi, which is the main plot device during the majority of his popular manga franchise, Yu-Gi-Oh!, and its various anime adaptations...
, a collectible card game
Collectible card game
thumb|Players and their decksA collectible card game , also called a trading card game or customizable card game, is a game played using specially designed sets of playing cards...
, licensed from Konami
Konami
is a Japanese leading developer and publisher of numerous popular and strong-selling toys, trading cards, anime, tokusatsu, slot machines, arcade cabinets and video games...
. Other collectible card games have included the Winx Club
Winx Club
Winx Club is a 2004 Italian animated television series, created by Iginio Straffi and produced by Rainbow S.r.l.. The series is aimed toward children between the ages of five and twelve, but is also popular among teens...
trading card game for girls, which has since been canceled, the World of Warcraft Trading Card Game
World of Warcraft Trading Card Game
The World of Warcraft Trading Card Game is a collectible card game based on Blizzard Entertainment's MMORPG, World of Warcraft. The game was announced by Upper Deck Entertainment on August 18, 2005, and released on October 25, 2006...
based on the popular MMORPG
MMORPG
Massively multiplayer online role-playing game is a genre of role-playing video games in which a very large number of players interact with one another within a virtual game world....
. UDE lost this license in early 2010. The Marvel
Marvel Comics
Marvel Worldwide, Inc., commonly referred to as Marvel Comics and formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American company that publishes comic books and related media...
Trading Card Game and the DC Comics
DC Comics
DC Comics, Inc. is one of the largest and most successful companies operating in the market for American comic books and related media. It is the publishing unit of DC Entertainment a company of Warner Bros. Entertainment, which itself is owned by Time Warner...
Trading Card Game using their proprietary VS System
VS System
Vs. System , also written as VS System and abbreviated as VS, is a collectible card game designed by Upper Deck Entertainment . In the game, players build and play a deck of Vs. System cards in an attempt to win a game against their opponent. It was first published in 2004 and is set in the...
, was canceled in early 2009. In October 2005, UDE introduced a trading card game based on Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...
's Avatar: The Last Airbender
Avatar: The Last Airbender
Avatar: The Last Airbender is an American animated television series that aired for three seasons on Nickelodeon from 2005 to 2008. The series was created and produced by Michael Dante DiMartino and Bryan Konietzko, who served as executive producers along with Aaron Ehasz...
series and the Pirates of the Caribbean
Pirates of the Caribbean (film series)
Pirates of the Caribbean is a series of fantasy-adventure films directed by Gore Verbinski and Rob Marshall , written by Ted Elliott and Terry Rossio and produced by Jerry Bruckheimer...
films. It has also released many non-game oriented sports-based and multimedia companion trading card sets.
Upper Deck Digital
Upper Deck Digital uses the latest technology to improve the quality of Upper Deck's web site, company store and product portfolio. One of their accomplishments include the PenCam, Upper Deck's latest authentication innovation. Electronic cards include the e-Card; a trading card with a virtual twin, and the Personalized Trading Card; which allows amateur sports fans to go online and create their own Upper Deck trading card. WebPass is a technology that turns an invisible watermark on a trading card into the collector's key into secret websites.Upper Deck International
In 1991, Upper Deck introduced its products to the global marketplace with the creation of Upper Deck Europe, headquartered in the Netherlands. With an office in Amsterdam and distribution throughout Europe, Asia and India, the company markets and sells TCG's, Toys, Games and Collectibles that are geared to local consumers. The emphasis is less on sports items and more on toys and games.The organization changed its name to Upper Deck International in 2008, reflecting an increasingly broader outlook than Europe alone.
In addition to EMEA, Upper Deck International is responsible for Oceania, Japan and Latin America. With offices in Berlin, Paris, London, Milan, Tokyo, Sydney and São Paulo the company is optimally organized for distribution across the globe.
Upper Deck International lost the Yu-Gi-Oh license as well in Spring of 2009.
Upper Deck Kids
In April 2006, Upper Deck created Upper Deck Kids with the slogan "Get More Than Lucky". Codes printed on the back of cards can be entered on the website to get points which can be redeemed for prizes. In April 2007, a monthly limit of 1000 codes was installed and adults were made ineligible to sign up. New prizes are usually added weekly. Prizes available in the past included autographed memorabilia, sports card boxes, screensavers, desktop wallpapers, video games & systems, among others.The website also encourages you to buy sports cards. Each prize is worth a different amount. Upper Deck Kids also has message boards where kids can talk about sports, trade codes, and gossip, etc. Also, a limit has been put on how many invalid codes you can enter. This due to multiple hackers that wrote code cracking programs in order to guess all of the possible codes and take all of the prizes for themselves. Additionally, 2006 Upper Deck product's codes may no longer be redeemed for points on the kids website due to avoid "code sharing" amongst members. These 06' codes are often referred to as "accident codes". Code sharing is massive lists of free codes posted on third party sites that can be used to redeem huge amounts of points. Trading codes also takes place on the website as well. Also, in order to encourage kids to buy the most recent Upper Deck products, codes from the backs of cards that are older than six months now are worth half of their original rewards points value.Lawsuits
Under the executive direction of McWilliam, Upper Deck became known as a litigious company. Stars like Mickey Mantle, Karim Abdul-Jabbar and Ted Williams, Upper Deck employees, vendors and even licensors were forced to the courts to settle simple disputes with McWilliam. Pelton & Associates successfully froze all of Upper Deck's product shipments after they proved to the court that they actually owned the custom logos, designs and packaging and that Upper Deck had not paid them.Konami - After Upper Deck admitted to counterfeiting cards, the lawsuit was settled out of court.
MLB - filed a federal lawsuit in New York against Upper Deck, accusing the company of trademark infringement and illegally selling cards that feature official team logos and uniforms. The complaint also notes that Upper Deck owes MLB $2.4 million.
Kareem Abdul-Jabbar - Upper Deck used six photos of Abdul-Jabbar during his college years without permission. The photos were part of a trading card series called "Greats of the Game," which also had Adul-Jabbar's name and signature.
"Abdul-Jabbar never authorized the production of the cards," the suit reads according to Courthouse News. "In fact, at all times, Upper Deck was fully aware that Abdul-Jabbar had never authorized Upper Deck to use his photograph, name and signature for college-themed cards, and Abdul-Jabbar had previously rejected Upper Deck's request for such authorization."
Upper Deck has yet to respond to the allegations.
American International Specialty Lines Insurance Company - This appeal (12-11-2008) arises out of an insurance policy that The Upper Deck Corporation (“Upper Deck”), purchased from American International Specialty Lines Insurance Company (“AISLIC”). The policy insured a tax strategy that KPMG, an accounting firm, developed for Upper Deck. The IRS investigated the tax strategy and determined that it constituted an improper tax shelter. Upper Deck then settled with the IRS for $80 million in back taxes and interest, and with the California Franchise Tax Board for $17 million in back taxes and interest.
After AISLIC rejected Upper Deck’s claim that the policy covered the loss incurred as a result of the settlement, Upper Deck and its Chief Executive Officer, Richard McWilliam, filed a complaint in the United States District Court for the Southern District of California seeking, inter alia, a declaratory judgment that the policy issued by AISLIC covered the loss. Subsequently, the district court granted AISLIC’s motion to compel arbitration.
A three-member panel of arbitrators held that Upper Deck and McWilliam were not entitled to coverage because Upper Deck had abandoned the tax strategy that AISLIC had insured. The district court confirmed the arbitration award.
See also
- Razor EntertainmentRazor EntertainmentRazor Entertainment Group , founded in 2005, was a private company that produced trading cards and collectibles. Based in Dallas, Texas, it was best known as a producer of baseball cards and other lithographic products....
- ToppsToppsThe Topps Company, Inc., manufactures chewing gum, candy and collectibles. Based in New York, New York, Topps is best known as a leading producer of baseball cards, football cards, basketball cards, hockey cards and other sports and non-sports themed trading cards.-Company history:Topps itself was...
- Topps baseball card products
Further reading
- Williams, Pete. Card Sharks: How Upper Deck Turned a Child's Hobby into a High-Stakes, Billion-Dollar Business. Macmillan General Reference, May 1995.
- Lawsuit between Upper Deck and KonamiKonamiis a Japanese leading developer and publisher of numerous popular and strong-selling toys, trading cards, anime, tokusatsu, slot machines, arcade cabinets and video games...
: http://www.iptrademarkattorney.com/reply-konami-undisputed-facts.pdf