Urbanspoon is an IAC/InterActiveCorp

IAC/InterActiveCorp

InterActiveCorp is an American internet company with over 50 brands across 40 countries headquartered in New York City...

-owned restaurant information/recommendation service competing directly with OpenTable

OpenTable

OpenTable is an online real-time restaurant reservation service founded by Chuck Templeton in San Francisco, CA in 1998. Reservations are free to end users; the company charges restaurants monthly and per-reservation fees for their use of the system. In 1999, the website began operations...

. It developed a popular iPhone

IPhone

The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

 application and has a website similar to Yelp. In August 2009, the website launched an online restaurant reservations system for last-minute day-of reservations. Depending on how a trial of four top restaurants in Seattle goes, Urbanspoon will make the reservations system available to the 90+ markets it currently includes on its site.