Urd was a Norwegian

Norway

Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

 women's magazine that existed from 1897 to 1958.

It was named after Urðr

Urðr

Urðr is one of the Norns in Norse mythology. Along with Verðandi and Skuld , Urðr makes up a trio of Norns that are described as deciding the fates of people...

, a guardian of the Yggdrasil

Yggdrasil

In Norse mythology, Yggdrasil is an immense tree that is central in Norse cosmology. It was said to be the world tree around which the nine worlds existed...

 in Norse mythology. It was founded by sisters Cecilie and Anna Bøe, and Anna was the editor-in-chief until 1933, whereas Cecilie had responsibility for finance. The magazine was marked by a higher content of art and culture than many other women's magazines, and had a distinct faith in progress, and a Christian profile. It became defunct in 1958 due to weak finances.