VEEN
Encyclopedia
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
brand of premium bottled water
Bottled water
Bottled water is drinking water packaged in plastic or glass water bottles. Bottled water may be carbonated or not...
that is bottled in Konisaajo, Lapland, Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
. VEEN was established in December 2006. The brand name comes from Veen Emonen (Mother of the Water) that is introduced in the Finnish national epic
National epic
A national epic is an epic poem or a literary work of epic scope which seeks or is believed to capture and express the essence or spirit of a particular nation; not necessarily a nation-state, but at least an ethnic or linguistic group with aspirations to independence or autonomy...
Kalevala
Kalevala
The Kalevala is a 19th century work of epic poetry compiled by Elias Lönnrot from Finnish and Karelian oral folklore and mythology.It is regarded as the national epic of Finland and is one of the most significant works of Finnish literature...
.
VEEN is produced and marketed by VEEN Waters Finland Oy Ltd, a private company that is headquartered in Ylitornio
Ylitornio
Ylitornio is a municipality of Finland.It is located in the province of Lapland at the shore of the Torne River, opposite to Övertorneå. The municipality has a population of and covers an area of of which is water. The population density is ....
, Finland. The company's key people are Managing Director Tomi Grönfors, Marketing and Sales Director Mikko Nikkilä and Operations Director Ville Hvitfelt. VEEN is marketed globally for horeca use.
VEEN is available in 0.33L and 0.66L/0.69L glass bottles in still and carbonated editions. VEEN has won many awards for its taste and design.
In June 2009, it was announced that VEEN was chosen to be the house water of Harrods
Harrods
Harrods is an upmarket department store located in Brompton Road in Brompton, in the Royal Borough of Kensington and Chelsea, London. The Harrods brand also applies to other enterprises undertaken by the Harrods group of companies including Harrods Bank, Harrods Estates, Harrods Aviation and Air...
department store
Department store
A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...
.
VEEN Art and Philanthropy
VEEN is also related to its marketing concept VEEN Art. The concept incorporates art works made by professional artists that are sold for philanthropic causes. The first VEEN Art event was held in 2008 between May and August at Klaus K hotel in Helsinki. The profits were donated for the well-being of children.In August 2009, VEEN and Harrods launched a new VEEN Art campaign with Kaj Stenvall
Kaj Stenvall
Kaj Kristian Stenvall is a Finnish artist who became internationally famous when he began his career in 1989 for painting what his site describes as "a very familiar looking duck." Many have likened this duck to the Donald Duck of Disney Comics.Stenvall received his art training at Turun...
. All funds raised and Kaj Stenvall's VEEN Art painting were donated to London's Great Ormond Street Hospital for Children on 1st October, 2009.