VEISHEA
Encyclopedia
Iowa State University
Iowa State University of Science and Technology, more commonly known as Iowa State University , is a public land-grant and space-grant research university located in Ames, Iowa, United States. Iowa State has produced astronauts, scientists, and Nobel and Pulitzer Prize winners, along with a host of...
in Ames, Iowa
Ames, Iowa
Ames is a city located in the central part of the U.S. state of Iowa in Story County, and approximately north of Des Moines. The U.S. Census Bureau designates that Ames, Iowa metropolitan statistical area as encompassing all of Story County, and which, when combined with the Boone, Iowa...
. The celebration features an annual parade and many open-house demonstrations of the university facilities and departments. Campus organizations exhibit products, technologies, and hold fund raisers for various charity groups. In addition, VEISHEA brings speakers, lecturers, and entertainers to Iowa State, and throughout its over eight decade history it has hosted such distinguished guests as Bob Hope
Bob Hope
Bob Hope, KBE, KCSG, KSS was a British-born American comedian and actor who appeared in vaudeville, on Broadway, and in radio, television and movies. He was also noted for his work with the US Armed Forces and his numerous USO shows entertaining American military personnel...
, John Wayne
John Wayne
Marion Mitchell Morrison , better known by his stage name John Wayne, was an American film actor, director and producer. He epitomized rugged masculinity and became an enduring American icon. He is famous for his distinctive calm voice, walk, and height...
, Presidents Harry Truman, Ronald Reagan
Ronald Reagan
Ronald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor....
, and Lyndon Johnson, and performers Diana Ross
Diana Ross
Diana Ernestine Earle Ross is an American singer, record producer, and actress. Ross was lead singer of the Motown group The Supremes during the 1960s. After leaving the group in 1970, Ross began a solo career that included successful ventures into film and Broadway...
, Billy Joel
Billy Joel
William Martin "Billy" Joel is an American musician and pianist, singer-songwriter, and classical composer. Since releasing his first hit song, "Piano Man", in 1973, Joel has become the sixth best-selling recording artist and the third best-selling solo artist in the United States, according to...
, Sonny and Cher, the Goo Goo Dolls
Goo Goo Dolls
The Goo Goo Dolls are a Grammy-nominated American rock band formed in 1986 in Buffalo, New York, by vocalist and guitarist John Rzeznik and vocalist and bass guitarist Robby Takac. Since the end of 1994, Mike Malinin has been the band's drummer, a position previously held by George Tutuska...
and The Black Eyed Peas
The Black Eyed Peas
The Black Eyed Peas are an American pop group , formed in Los Angeles, California, in 1995. The group includes rappers will.i.am, apl.de.ap, and Taboo, and singer Fergie. Since the release of their third album Elephunk in 2003, the group has sold an estimated 56 million records worldwide...
. VEISHEA is the largest student run festival in the nation, bringing in tens of thousands of visitors to the campus each year.
The name of the festival is an acronym for the colleges of the university that existed when the festival was founded in 1922:
- Veterinary Medicine
- Engineering
- Industrial Science
- Home Economics
- Agriculture.
As the colleges have since been changed, the Iowa State Daily considers it no longer an acronym, and spells it Veishea, with only the first letter capitalized. Official university paraphernalia regarding the event still puts it in full caps.
Beginning and history
In the early 1900s, the campus of what was then known as Iowa State College was host to multiple events in the spring, as each college celebrated its history and recruited prospective students by holding an individual celebration—such as the Ag Carnival, the Home Economists' "HEC Day," and the Engineers' St. Patrick's Day Parade. In 1922 it was decided that by combining the separate celebrations, it would be possible to preserve tradition without students taking time off from several consecutive weeks of class. Additionally, a large celebration would be a more effective advertisement for the university than several small celebrations. Professor Frank “Shorty” Paine conceptualized the name "VEISHEA" in order to allow the combined celebration to pay homage to each of the colleges and celebrations from which it was born.VEISHEA is, and has been since its inception, a wholly student run event. The first VEISHEA Central Committee, led by Wallace McKee of the class of 1922 met in Beardshear Hall, since the Memorial Union (where student organization offices are currently housed) was not yet built. After months of planning, the first VEISHEA was held May 11–13, 1922. The event managed to combine highlights of each college celebration into one showcase of the entire Iowa State College. Longstanding traditions which became part of VEISHEA included the May Queen pageant, the knighting of senior Engineering students into the Knights of the Order of St. Patrick, and the traditional vaudeville show of the Ag Carnival. Other events included 33 department open houses, a mock battle hosted by the ROTC, a parade themed “History of Iowa State as it is Today,” and the student written and performed “Nite Show,” titled “Scandals of 1922.”
Traditions
- VEISHEA Village – VEISHEA Saturday is host to open houses, a cultural festival, an international food fair, and carnival games for children (called Cy’s Big Top), all grouped under the banner of VEISHEA Village. Booths on campus include demonstrations of science and agriculture, refreshments, and entertainment. All together, over 80 departments, clubs, and student groups participate in VEISHEA Village each year.
- Stars Over VEISHEA – Originally a yearly student-written musical called the “Nite Show,” in 1930 the directors decided to transition to instead perform Broadway classics. The show was then moved outside to Clyde Willams field in 1939 and renamed Stars Over VEISHEA (or SOV). Recently, SOV became a joint production of VEISHEA and Iowa State Theatre, so the show is no longer produced and directed by students, but students still participate in all aspects of the show’s planning and performance.
- Parade – What began in 1922 as a parade of floats built by departmental clubs. has blossomed into one of the highlights of the VEISHEA celebration, with attendance estimates sometimes reaching as high as 75,000 people. The current manifestation of the parade includes balloons, student groups, marching bands, and dancers, as well as the traditional floats. The parade is led by the Grand Marshall, who is traditionally a distinguished guest.
- Swans – In 1935, the VEISHEA Central Committee donated a pair of swanSwanSwans, genus Cygnus, are birds of the family Anatidae, which also includes geese and ducks. Swans are grouped with the closely related geese in the subfamily Anserinae where they form the tribe Cygnini. Sometimes, they are considered a distinct subfamily, Cygninae...
s to Lake LaVerne, the lake at the base of the Memorial Union. After a naming contest, they were christened Lancelot and Elaine. More than 70 years later, Sir Lancelot and Elaine (albeit different swans) continue to be a fixture on campus. For this reason, the swan is one of VEISHEA’s symbols, and is represented in the current VEISHEA logo.
- Cherry Pies – A tradition older than VEISHEA itself, the Division of Home Economics began selling cherry pies as a fundraiser in 1919. Now sponsored by the Department of Hotel, Restaurant, and Institution Management, approximately 12,000 cherry pies are made and sold each year, with the money going to support departmental scholarships.
- Governor’s Run – Since 1967, members of Pearson House in Friley Hall have delivered the Iowa Governor’s invitation to VEISHEA in a relay run spanning 30 miles from ISU’s Beardshear Hall to the Iowa State CapitolIowa State CapitolThe Iowa State Capitol is located in Iowa's capital city, Des Moines, and houses the Iowa Senate, Iowa House of Representatives, the Office of the Governor, and the Offices of the Attorney General, Auditor, Treasurer, and Secretary of State...
in Des Moines.
Problems
In recent years, rioting and disturbances have tarnished the VEISHEA celebration. The latest incident occurred in 2004, when a riot broke out during the early morning hours of April 18 after Ames Police dispersed about 400 people at a nuisance party. This crowd grew, intensified, and eventually became violent, ultimately causing over $250,000 in damage to public and private property.Following the disturbance, some students made claims that police used excessive force in controlling rioters. However, a nine-month investigation by the Iowa Attorney General's office found no wrongdoing on the part of police.
The 2004 riots marred what had been a very successful celebration. On April 27, ISU President Gregory Geoffroy announced that VEISHEA would not be held in 2005. This was met with disappointment both on and off campus. One man who had his business damaged had taken out a full page ad asking the school not to cancel the event. Geoffroy also announced the formation of a task force to study the causes of the riots.
2005 marked the first time in 82 years that VEISHEA was not held.
- On Campus Events – Events were moved onto campus and away from the flashpoint that was created by the mix of bars and student housing in Campustown.
- Normal Alcohol Policy – The University's normal alcohol policy was reestablished for VEISHEA. From 1997 to 2004, VEISHEA weekend was governed under an exception to the University alcohol policy, stating that no alcohol was allowed in university residences, even for of-age students. This was believed to have contributed to off-campus parties.
- Police-Student Relations – Police have implemented yearly campaigns to build relationships between students and the police, including running ads and giving out free t-shirts.