VSA Partners
Encyclopedia
VSA Partners is an independent branding firm. VSA Partners is headquartered in Chicago, IL with offices in Minneapolis, MN and New York, NY
. The firm was founded in 1982 by Robert Vogele as Communication Design Group. Clients include IBM
, Harley-Davidson
, GE
, Nike and Procter & Gamble
among others.
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New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. The firm was founded in 1982 by Robert Vogele as Communication Design Group. Clients include IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
, Harley-Davidson
Harley-Davidson
Harley-Davidson , often abbreviated H-D or Harley, is an American motorcycle manufacturer. Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression...
, GE
General Electric
General Electric Company , or GE, is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States...
, Nike and Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
among others.
Notable work
Notable projects include:- Sappi Fine PaperSappiSappi Limited is a global pulp and paper company group.Sappi is a producer of coated fine paper and chemical cellulose. The company conducts its business through three business units: Sappi Fine Paper, Sappi Forest Products and Sappi Trading....
— Off Register digital, video and print campaign - Harley-Davidson — new product launch, consumer outreach; 2011 Blackline and Black Label Collection
- River North Dance Company — pro-bono rebranding campaign including new logo, rebranding of the dance company’s name to River North Dance Chicago, as well as new marketing materials, including stationery, sales and marketing collateral, direct mail and advertising
- Mohawk Superfine Paper — Mode of Transformation promotion book.
- CME GroupCME GroupThe CME Group bases prices for US gasoline on Brent Crude rather than West Texas Intermediate Crude , which many believe is responsible for artificially high gas prices for US consumers...
— How the World Advances global integrated advertising campaign. Campaign includes TV, print, and online advertisements. - Chicago 2016 Olympic bid and identity
- CingularCingular WirelessAT&T Mobility LLC is a wholly owned subsidiary of AT&T that provides wireless services to 100.7 million subscribers in the United States, Puerto Rico and the U.S. Virgin Islands...
— brand identityCorporate identityIn Corporate Communications, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives...
and launch
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