"Vampires" is a pop/rock track by New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

 rock band the Dukes. It's the first single to be taken from the Dukes forthcoming sophomore LP "Still Life

Still Life (Dukes album)

Still Life is the second album of rock band Dukes, and was released on November 8, 2010 through Play Nicely. The album features three singles, the gold NZ Top 10 hit "Vampires", "Self Control" and "Time is a Train".-Background:...

", after the band decided against including their two previous singles on this release.

Song information

"Vampires" was originally released as a digital download single on June 26 2009 and then re-released online January 24, 2010.

The song was nominated at the APRA

APRA Awards

The APRA Music Awards are several award ceremonies run in Australia and New Zealand by Australasian Performing Right Association to recognise songwriting skills, sales and airplay performance by its members annually....

 Silver Scroll Awards for New Zealand’s most prestigious songwriting award.

"Vampires" was performed live on the TV3

TV3 (New Zealand)

TV3 is a New Zealand commercial television network, owned by MediaWorks New Zealand. Launched on 26 November 1989, the first private television network in New Zealand...

 New Zealand 2009 Telethon "The Big Night In" on August 8, 2009.

An acoustic version of "Vampires" was included on their first acoustic EP, "Settle Down - Acoustic EP".

Music video

The music video was produced by Fish 'n' Clips and shot by director James Solomon in mid 2009.

The video contains scenes of all members of the group throughout the clip reenacting various wounding horror scenes. The group are seen being wounded by various instruments with the blood being replaced by various summer fruits and vegetables and there is even a connection to "vampires" with various shots of the group singing with "blood" dripping from their mouths.

On New Zealand music video channels the video proved to be a Top 20 hit across the board, peaking at #4 on MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 NZ's Top 20, #13 on the Juice TV

Juice TV

Juice TV is a 24 hour music television channel operating from the Auckland suburb of Parnell in New Zealand. It is the only music channel that is New Zealand based.-History:...

 Top 20 Video Chart and #19 on the C4 Top 20 Video Chart.

At the 2010 Juice TV Awards "Vampires" was nominated and went on to win the award for the Video of the Year.

Chart performance

"Vampires" became the Dukes first release to officially chart New Zealand, debuting at #32 on the RIANZ New Zealand Singles Chart. The song has gone on to be their first Top 10 hit charting at #9 on April 26, 2010.

On Monday May 23, 2010 "Vampires" was certified Gold in New Zealand after selling more than 7,500 units. It spent 16 weeks within the Top 40 last charting at #36 July 5, 2010.

Chart (NZ) (2010)	Peak position
RIANZ Singles Chart	9
RadioScope NZ40 Chart	5
RadioScope100	16
iTunes Top 100 Singles	4

Certifications

Country	Certification Music recording sales certification Music recording sales certification is a system of certifying that a music recording has shipped or sold a certain number of copies, where the threshold quantity varies by type and by nation or territory .Almost all countries follow variations of the RIAA certification categories,... (sales thresholds)
New Zealand Recording Industry Association of New Zealand The Recording Industry Association of New Zealand is a non-profit trade association of record producers, distributors and recording artists who sell music in New Zealand...	Gold