Vanish (brand)
Encyclopedia
Vanish may refer to either of two different, unrelated brands, one by S.C. Johnson and one by Reckitt Benckiser
.
US Product=
In the USA, Vanish is a brand of toilet bowl cleaner manufactured by S.C. Johnson.
They obtained the brand through the purchase of The Drackett
Company in 1992. Drackett purchased the product from inventor Judson Dunaway
.
Judson Dunaway Corporation of Dover, New Hampshire
introduced Vanish in 1937 as a competitor to Sani-Flush
, a toilet bowl cleaner made since 1911. The products were substantially the same; the last Sani-Flush patent had expired in 1932.
In 1947, Hygienic Products sued Judson Dunaway on grounds of trademark infringement and unfair competition. Sani-Flush used a yellow 22-ounce can showing a woman pouring bowl cleaner into a toilet. Initially, Vanish sold their product in a white 22-ounce showing the bowl cleaner coming from the bottom of the "I". After WWII, Vanish advertising started to show a woman pouring the product into a toilet bowl, and then a hand, obviously female, pouring powder into a toilet bowl. Dunaway won on appeal.
The active ingredient in crystal bowl cleaners is sodium bisulfate
(also known as sodium hydrogen sulfate). Various surfactant
s are added. This forms an acid
when mixed with water. Most other household cleaners are basic
(alkaline) in nature.
UK Product=
In Europe and throughout the world, Vanish is a well-known brand of stain removing products produced by Reckitt Benckiser. Most Vanish products are designed for removing stains from clothing, with some for removing stains from carpets. The current marketing slogan, as of January 2011, is "Trust Pink, Forget Stains".
Sources=
Reckitt Benckiser
Reckitt Benckiser plc is a global consumer goods company headquartered in Slough, United Kingdom. It is the world's largest producer of household products and a major producer of consumer healthcare and personal products...
.
US Product=
In the USA, Vanish is a brand of toilet bowl cleaner manufactured by S.C. Johnson.
They obtained the brand through the purchase of The Drackett
Drackett
The Drackett Company was a leading company in the specialty chemicals business during the 20th century, responsible for such products as Windex glass cleaner, Vanish toilet bowl cleaner, Drāno drain opener, Behold furniture polish, Endust dusting aid, Renuzit air freshener, Mr. Muscle oven...
Company in 1992. Drackett purchased the product from inventor Judson Dunaway
Judson Dunaway
S. Judson Dunaway, 1890-1976, was an inventor, entrepreneur, and to the community of Dover, New Hampshire, a philanthropist.-Family:Judson's family appears to be from Virginia: He wrote a chapter on the Dunaway coat of arms in the book "The Dunaways of Virginia", by Anna Elizabeth...
.
Judson Dunaway Corporation of Dover, New Hampshire
Dover, New Hampshire
Dover is a city in Strafford County, New Hampshire, in the United States of America. The population was 29,987 at the 2010 census, the largest in the New Hampshire Seacoast region...
introduced Vanish in 1937 as a competitor to Sani-Flush
Sani-Flush
Sani-Flush is a brand name of toilet bowl cleaner produced by Reckitt Benckiser. Its main ingredient is sodium bisulfate and it also contains sodium carbonate. In addition it contains sodium lauryl sulfate, talc, sodium chloride, fragrance and dye....
, a toilet bowl cleaner made since 1911. The products were substantially the same; the last Sani-Flush patent had expired in 1932.
In 1947, Hygienic Products sued Judson Dunaway on grounds of trademark infringement and unfair competition. Sani-Flush used a yellow 22-ounce can showing a woman pouring bowl cleaner into a toilet. Initially, Vanish sold their product in a white 22-ounce showing the bowl cleaner coming from the bottom of the "I". After WWII, Vanish advertising started to show a woman pouring the product into a toilet bowl, and then a hand, obviously female, pouring powder into a toilet bowl. Dunaway won on appeal.
The active ingredient in crystal bowl cleaners is sodium bisulfate
Sodium bisulfate
Sodium bisulfate, also known as sodium hydrogen sulfate , is an acid salt. It is a dry granular product that can be safely shipped and stored. The anhydrous form is hygroscopic. Solutions of sodium bisulfate are acidic, with a 1M solution having a pH of Sodium bisulfate, also known as sodium...
(also known as sodium hydrogen sulfate). Various surfactant
Surfactant
Surfactants are compounds that lower the surface tension of a liquid, the interfacial tension between two liquids, or that between a liquid and a solid...
s are added. This forms an acid
Acid
An acid is a substance which reacts with a base. Commonly, acids can be identified as tasting sour, reacting with metals such as calcium, and bases like sodium carbonate. Aqueous acids have a pH of less than 7, where an acid of lower pH is typically stronger, and turn blue litmus paper red...
when mixed with water. Most other household cleaners are basic
Base (chemistry)
For the term in genetics, see base A base in chemistry is a substance that can accept hydrogen ions or more generally, donate electron pairs. A soluble base is referred to as an alkali if it contains and releases hydroxide ions quantitatively...
(alkaline) in nature.
In Europe and throughout the world, Vanish is a well-known brand of stain removing products produced by Reckitt Benckiser. Most Vanish products are designed for removing stains from clothing, with some for removing stains from carpets. The current marketing slogan, as of January 2011, is "Trust Pink, Forget Stains".
Sources=
- 178 F.2d 461 (84 U.S.P.Q. 31) HYGIENIC PRODUCTS CO. v. JUDSON DUNAWAY CORPORATION, United States Court of Appeals, First Circuit.
- US Patent 1,118,200 Cleaning And Disinfecting Powder for the Removal of Stains, Incrustations, &c.