Vault is a carbonated

Carbonation

Carbonation is the process of dissolving carbon dioxide in water. The process usually involves carbon dioxide under high pressure. When the pressure is reduced, the carbon dioxide is released from the solution as small bubbles, which cause the solution to "fizz." This effect is seen in carbonated...

 beverage that was released by The Coca-Cola Company

The Coca-Cola Company

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...

 in June 2005. It is touted as an artificially flavored hybrid energy soda. Coca-Cola is marketing Vault as a combination with the slogan "Drinks like a Soda

Soft drink

A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

, Kicks like an Energy Drink

Energy drink

Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....

," as well as "The Taste. The Quench. The Kick." "Get it Done, and Then Some." and "Get to It!" A slogan that has been recently used when associated with the new Vault Red Blitz is "Chug & Charge".

Formulation

Vault is a citrus flavored beverage that contains many of the same ingredients as the Coca-Cola beverage Surge, which was discontinued in 2002.

Test-marketing occurred in a limited area from June 2005 through Labor Day

Labor Day

Labor Day is a United States federal holiday observed on the first Monday in September that celebrates the economic and social contributions of workers.-History:...

 2005. During this time, the drink was only available in certain markets in Alabama

Alabama

Alabama is a state located in the southeastern region of the United States. It is bordered by Tennessee to the north, Georgia to the east, Florida and the Gulf of Mexico to the south, and Mississippi to the west. Alabama ranks 30th in total land area and ranks second in the size of its inland...

, Georgia

Georgia (U.S. state)

Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

, Kansas

Kansas

Kansas is a US state located in the Midwestern United States. It is named after the Kansas River which flows through it, which in turn was named after the Kansa Native American tribe, which inhabited the area. The tribe's name is often said to mean "people of the wind" or "people of the south...

, Michigan

Michigan

Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....

, North Carolina

North Carolina

North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...

, South Carolina

South Carolina

South Carolina is a state in the Deep South of the United States that borders Georgia to the south, North Carolina to the north, and the Atlantic Ocean to the east. Originally part of the Province of Carolina, the Province of South Carolina was one of the 13 colonies that declared independence...

, Tennessee

Tennessee

Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...

, Virginia

Virginia

The Commonwealth of Virginia , is a U.S. state on the Atlantic Coast of the Southern United States. Virginia is nicknamed the "Old Dominion" and sometimes the "Mother of Presidents" after the eight U.S. presidents born there...

, and West Virginia

West Virginia

West Virginia is a state in the Appalachian and Southeastern regions of the United States, bordered by Virginia to the southeast, Kentucky to the southwest, Ohio to the northwest, Pennsylvania to the northeast and Maryland to the east...

. Vault was released nationally in February 2006 following commercials that were shown during the pregame show for Super Bowl XL

Super Bowl XL

Super Bowl XL was an American football game pitting the American Football Conference champion Pittsburgh Steelers against the National Football Conference champion Seattle Seahawks to decide the National Football League champion for the 2005 season...

.

Coca-Cola representatives and the American Beverage Association

American Beverage Association

American Beverage Association is a trade organization that represents the beverage industry in the United States. Its members include producers and bottlers of soft drinks, bottled water, and other non-alcoholic beverages....

 state that Vault contains 47 mg of caffeine

Caffeine

Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...

 per 237 ml (8 fl. oz.) serving, or 70.5 mg per 355 ml (12 fl. oz.) can, and 117.5 mg per 20 fl. oz. PET

Polyethylene terephthalate

Polyethylene terephthalate , commonly abbreviated PET, PETE, or the obsolete PETP or PET-P, is a thermoplastic polymer resin of the polyester family and is used in synthetic fibers; beverage, food and other liquid containers; thermoforming applications; and engineering resins often in combination...

 bottle. This caffeine amount is substantially higher than Surge's 52.5 mg per 12 fl. oz., Mountain Dew

Mountain Dew

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...

's 54 mg per 12 fl. oz., Mello Yello's 51 mg per 12 fl. oz., or Sun Drop's 63 mg per 12 fl. oz.

Packaging

Vault is available in 16.9 fl oz, 20 fl oz, and 24 fl oz. PET

Polyethylene terephthalate

Polyethylene terephthalate , commonly abbreviated PET, PETE, or the obsolete PETP or PET-P, is a thermoplastic polymer resin of the polyester family and is used in synthetic fibers; beverage, food and other liquid containers; thermoforming applications; and engineering resins often in combination...

 bottles, 6-, 12- and 18-, and 24-pack cans, 1- and 2-liter bottles, and 16 oz extended cans.

Variants

In September 2005, The Coca-Cola Company released Vault Zero, a diet version of the citrus soda. Grape Vault and Peach Vault are two variants available only from The Coca-Cola Freestyle Machines.

Advertising

Vault has become known for its inventive commercials featuring eccentric narration. These commercials show men doing extraordinary things while drinking Vault, in line with the slogan, "Vault. Get to it!" One such commercial features a man's building a robotic scarecrow

Scarecrow

A scarecrow is, essentially, a decoy, though traditionally, a human figure dressed in old clothes and placed in fields by farmers to discourage birds such as crows or sparrows from disturbing and feeding on recently cast seed and growing crops.-History:In Kojiki, the oldest surviving book in Japan...

 with laser eyes that rids his farm of crows, foxes, rabbits, and hippies. Other commercials include a man converting his and his neighbors' backyards into a football field using explosives and a chainsaw

Chainsaw

A chainsaw is a portable mechanical saw, powered by electricity, compressed air, hydraulic power, or most commonly a two-stroke engine...

; a man renovating his house into a giant birdcage

Birdcage

A birdcage is a cage designed to house birds as pets.Antique birdcages are often popular as collectors' items or as household decor but most are not suitable for housing live birds, being too small, or of unsafe materials or construction...

; a man who blows up a reef bed to obtain a large amount of pearls in order to win his girlfriend back from a Fabio

Fabio Lanzoni

Fabio Lanzoni ; born March 15, 1959), widely known simply as Fabio, is a famous international Italian fashion model, spokesperson and actor who appeared on the cover of hundreds of romance novels throughout the 1980s and 1990s....

esque man, and a man excelling at paintball

Paintball

Paintball is a sport in which players compete, in teams or individually, to eliminate opponents by tagging them with capsules containing water soluble dye and gelatin shell outside propelled from a device called a paintball marker . Paintballs have a non-toxic, biodegradable, water soluble...

, at one point using a squirrel as an improvised weapon.

Expansion

Vault Red Blitz, a new Vault flavor, was released in late-February 2007 to compete with PepsiCo

PepsiCo

PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

's Mountain Dew Code Red, along with promotional pricing in select areas. Until its release, Coca-Cola had only released Mello Yello

Mello Yello

Mello Yello is a caffeinated, citrus-flavored soft drink produced and distributed by The Coca-Cola Company. It was introduced on March 1, 1979 to compete with PepsiCo's Mountain Dew. There have been three flavored variants of Mello Yello. Mello Yello Cherry was released in response to Mountain Dew...

 Cherry in limited markets as a competitor to Code Red, which has been available since 2001. Vault Red Blitz is berry-flavored, red, and also features the herbal supplement guarana

Guarana

Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...

.

In 2006 Vault Zero was reformulated in response to a lawsuit over allegations that ingredients in Fanta

Fanta

Fanta is a global brand of fruit-flavored carbonated soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide. The drink debuted in Germany in 1941 and originally sold only in Europe.-History:...

 Pineapple and Vault Zero had the potential in certain circumstances to combine to form benzene

Benzene

Benzene is an organic chemical compound. It is composed of 6 carbon atoms in a ring, with 1 hydrogen atom attached to each carbon atom, with the molecular formula C6H6....

, a carcinogenic compound.

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