Velocity was a free, weekly magazine published between December 3, 2003 and June 15, 2011, by The Courier-Journal

The Courier-Journal

The Courier-Journal, locally called "The C-J", is the main newspaper for the city of Louisville, Kentucky, USA. According to the 1999 Editor & Publisher International Yearbook, the paper is the 48th largest daily paper in the United States and the single largest in Kentucky.- Origins :The...

of Louisville

Louisville, Kentucky

Louisville is the largest city in the U.S. state of Kentucky, and the county seat of Jefferson County. Since 2003, the city's borders have been coterminous with those of the county because of a city-county merger. The city's population at the 2010 census was 741,096...

, Kentucky

Kentucky

The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...

.

The full-color tabloid was distributed at 1,800 locations in a 13-county area in Kentucky and Southern Indiana

Indiana

Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...

.

Velocity was widely seen as an attempt by the Courier-Journal and its parent company, Gannett, to gain some of the market dominated by the Louisville Eccentric Observer

Louisville Eccentric Observer

The Louisville Eccentric Observer is a free weekly newspaper , distributed every Wednesday in over 800 locations throughout the Louisville, Kentucky area, including areas of southern Indiana...

, an alternative newsweekly.

Velocity targeted the 25-to-34-year-old age demographic.