Veltins
Encyclopedia
Meschede
Meschede is a town in the Hochsauerland district, in North Rhine-Westphalia, Germany. It is the capital of the district Hochsauerlandkreis.-Geography:Meschede is situated in the Ruhr valley, near to the Hennesee, south of the nature-park Arnsberger Wald...
.
Veltins ranks number 7 among Germany's best selling breweries.
The small guesthouse brewery of Franz Kramer opened its simple wooden gates in 1824. Clemens Veltins took over the brewery in 1852. The new name, Brauerei C & A Veltins, came from the twins Carl and Anton Veltins who took over the company from their father in 1893. Veltins brewery produces the well known and highly regarded Veltins Pilsener
Pilsener
Pilsner is a type of pale lager. It takes its name from the city of Pilsen , Bohemia, in today's Czech Republic, where it has been developed since 1842, when a bottom-fermented beer was first produced. The original Pilsner Urquell beer is produced there today.-Origin:Until the mid-1840s, most ...
beer. Susanne Veltins has directed the company since 1994.
Veltins owns the naming rights
Naming rights
In the private sector, naming rights are a financial transaction whereby a corporation or other entity purchases the right to name a facility, typically for a defined period of time. For properties like a multi-purpose arena, performing arts venue or an athletic field, the term ranges from three...
to the football stadium of FC Schalke 04
FC Schalke 04
Fußball-Club Gelsenkirchen-Schalke 04, commonly known as simply FC Schalke 04 or Schalke , is a German, association-football club originally from the Schalke district of Gelsenkirchen, North Rhine-Westphalia. Schalke has long been one of the most popular football teams in Germany, even though major...
in Gelsenkirchen
Gelsenkirchen
Gelsenkirchen is a city in North Rhine-Westphalia, Germany. It is located in the northern part of the Ruhr area. Its population in 2006 was c. 267,000....
. It is one of the most modern stadiums in Europe and hosted matches in the 2006 FIFA World Cup
2006 FIFA World Cup
The 2006 FIFA World Cup was the 18th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which won the right to host the event in July 2000. Teams representing 198 national football associations from all six...
. The Kriesel curve at the bobsleigh, luge, and skelton track
Winterberg bobsleigh, luge, and skeleton track
The Winterberg bobsleigh, luge, and skeleton track is a bobsleigh, luge, and skeleton track located in Winterberg, Germany. It is the only track of its kind in the world with a turn that has corporate sponsorship with turn seven being sponsored by Veltins, a German brewery who has its headquarters...
in Winterberg
Winterberg
Winterberg is a town in the Hochsauerland district of North Rhine-Westphalia, Germany and a major winter sport resort of the Wintersport Arena Sauerland.-Geography:...
is named after the brewery.