Verband Deutscher Industrie Designer
Encyclopedia
Verband Deutscher Industrie Designer e.V. or VDID is a professional
Professional
A professional is a person who is paid to undertake a specialised set of tasks and to complete them for a fee. The traditional professions were doctors, lawyers, clergymen, and commissioned military officers. Today, the term is applied to estate agents, surveyors , environmental scientists,...

 organization
Organization
An organization is a social group which distributes tasks for a collective goal. The word itself is derived from the Greek word organon, itself derived from the better-known word ergon - as we know `organ` - and it means a compartment for a particular job.There are a variety of legal types of...

 for industrial designers based in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 that was founded by 7 German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 designers in 1959. The VDID is an association of German
Germans
The Germans are a Germanic ethnic group native to Central Europe. The English term Germans has referred to the German-speaking population of the Holy Roman Empire since the Late Middle Ages....

 designers founded to promote the exchange of knowledge
Knowledge
Knowledge is a familiarity with someone or something unknown, which can include information, facts, descriptions, or skills acquired through experience or education. It can refer to the theoretical or practical understanding of a subject...

, ideas
Idea
In the most narrow sense, an idea is just whatever is before the mind when one thinks. Very often, ideas are construed as representational images; i.e. images of some object. In other contexts, ideas are taken to be concepts, although abstract concepts do not necessarily appear as images...

, professionalism, friendship
Friendship
Friendship is a form of interpersonal relationship generally considered to be closer than association, although there is a range of degrees of intimacy in both friendships and associations. Friendship and association are often thought of as spanning across the same continuum...

, and support to all members to assist in the everyday working environment and career
Career
Career is defined by the Oxford English Dictionary as a person's "course or progress through life ". It is usually considered to pertain to remunerative work ....

 of industrial designers. The VDID works as a mediator
Mediation
Mediation, as used in law, is a form of alternative dispute resolution , a way of resolving disputes between two or more parties. A third party, the mediator, assists the parties to negotiate their own settlement...

 between industry and designers, as well as politics
Politics
Politics is a process by which groups of people make collective decisions. The term is generally applied to the art or science of running governmental or state affairs, including behavior within civil governments, but also applies to institutions, fields, and special interest groups such as the...

 and the economy
Economy
An economy consists of the economic system of a country or other area; the labor, capital and land resources; and the manufacturing, trade, distribution, and consumption of goods and services of that area...

. This organization is a sister organization to the Industrial Designers Society of America
Industrial Designers Society of America
Industrial Designers Society of America is an organization of professional industrial designers primarily in the United States. Recently IDSA has started chapters in Canada and in China...

 (IDSA) through the International Council of Societies of Industrial Design
International Council of Societies of Industrial Design
International Council of Societies of Industrial Design was founded in 1957 from a group of international organizations focused on industrial design. Today Icsid is a worldwide society that promotes better design around the world...

 (ICSID).

History

Seven professional industrial designers that later were referred to in publications and in the media as the "7", joined together to found the VDID in 1959. These seven designers are Professor Arno Votteler, Professor Hans Erich Slany
Hans Erich Slany
Hans Erich Slany is a German designer that is considered by many to have been the first industrial designer to design plastic housings for power tools. Slany is also thought of as one of the icons of design in Germany...

, Hans-Theo Baumann , Herbert Hirche , Kupetz Günter , Rainer Schütze, and Peter Raacke. They believed that designers needed an association to promote professional advocacy, support them in both legal and educational issues, and to represent the profession
Profession
A profession is a vocation founded upon specialized educational training, the purpose of which is to supply disinterested counsel and service to others, for a direct and definite compensation, wholly apart from expectation of other business gain....

 to the public
Public
In public relations and communication science, publics are groups of individuals, and the public is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science,...

. Around that same time they joined the ICSID as a full member. VDID also works closely with the German Fashion and Textile Design Association (VDMD) under the umbrella of the German Designer Association (DDV).

Exhibitions, Meetings, Contests and Design Awards

The VDID promotes many other organizations within Germany and all of Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

 by promoting exhibits, awards, and contests within the profession of industrial design
Industrial design
Industrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product's marketability and production...

. To accomplish this, there are regional
Régional
Régional Compagnie Aérienne Européenne, or Régional for short, is a subsidiary airline wholly owned by Air France which connects hubs at Paris, Lyon, Clermont-Ferrand, and Bordeaux to 49 airports in Europe. The airline operates in Air France livery, retaining its name in small titles and logo on...

 as well as nation
Nation
A nation may refer to a community of people who share a common language, culture, ethnicity, descent, and/or history. In this definition, a nation has no physical borders. However, it can also refer to people who share a common territory and government irrespective of their ethnic make-up...

al meetings held regularly. The VDID sponsors such events as visiting the Porsche
Porsche
Porsche Automobil Holding SE, usually shortened to Porsche SE a Societas Europaea or European Public Company, is a German based holding company with investments in the automotive industry....

 Museum, lectures on rapid prototyping
Rapid prototyping
Rapid prototyping is the automatic construction of physical objects using additive manufacturing technology. The first techniques for rapid prototyping became available in the late 1980s and were used to produce models and prototype parts. Today, they are used for a much wider range of applications...

, and lecture
Lecture
thumb|A lecture on [[linear algebra]] at the [[Helsinki University of Technology]]A lecture is an oral presentation intended to present information or teach people about a particular subject, for example by a university or college teacher. Lectures are used to convey critical information, history,...

series by well known designers. While they support many competitions, these two are specific to the VDID:
  • VDID Student Design Competition
  • VDID Paper AB Competition

Further reading

  • Fiell, Peter; Fiell, Charlotte; Krumhauer, Julia, (2003). Industrial Design A-Z, Tashen, ISBN 978-3-8228-2426-9
  • Bauer, Wolfgang-Otto (2007). European Cutlery Design 1948-2000, Arnoldsche Art Publishers, ISBN 978-3-89790-246-6.
  • Ogursky, Guenter; Stof, Gabrielle (editors) (Unknown). The Influence of Ergonomics on the Design of Power Tools, Robert Bosch GmbH, Stuttgart
  • Godau, Marion; Antonelli, Paola, (2007) Design Directory Germany, Universe, ISBN 978-0-7893-0389-9
  • Marquart, Christian, (1994). Industrial Culture - Industrial Design: A Piece of German Economic and Design History: The Founder Members of the Association of German Industrial, John Wiley & Sons, ISBN 978-3-433-02343-3
  • Zimmer, Prof. Dieter, (1987). Zwei x 12 Deutsche Designer, md Moebel Interior Design
  • Zec, Prof. Peter, (1997). German Design Standards, Koln: DuMont, ISBN 978-3-7701-4290-3
  • Betts, Paul, (2007), The Authority of Everyday Objects: A Cultural History of West German Industrial Design (Weimar and Now: German Cultural Criticism), University of California Press, ISBN 978-0-520-25384-1
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