Veronica De La Cruz
Encyclopedia
Veronica De La Cruz is a Filipino American
television anchor formerly with CNN
. In July 2010, she appeared as a late night anchor on MSNBC
. At the current time, she appears on both NBC and MSNBC, primarily anchoring NBC's Early Today show and MSNBC's First Look. Lately, she has been anchoring MSNBC Live at noon after the departure of Contessa Brewer.
De La Cruz formerly appeared on CNN's Emmy-nominated morning show American Morning
from 6am to 9am Eastern time, providing Dotcom Desk information to CNN's early morning viewers. She also substituted as a replacement anchor for CNN
U.S. and CNN Headline News
. She previously anchored the CNN broadband news service, CNN Pipeline
, now CNN LIVE, and was among one of four founding anchors. She became a contributor to their domestic network with the segment "Dotcom Desk", which launched during the 2004 Southeast Asian tsunami. Her contributions to CNN's news coverage include reporting on Hurricane Katrina, working with the Victims and Relief desk, and numerous on-line reports with CNN broadband news. De La Cruz joined CNN in 2003 and in 2007 moved from the network's world headquarters in Atlanta to the New York Offices.
De La Cruz has also been on the forefront of new technology. She is one of the first and only cable network news journalists to shoot segments with a Flip Mino video camera, which she edits herself on a Mac. She also regularly engages in discussion with her viewers via Facebook and microblogs on Twitter.
She became increasingly popular when she started a campaign to save her brother, Eric De La Cruz's life. Eric De La Cruz needed a heart transplant but was refused due to poor health insurance. She tried raising money through social media outlets such as Twitter
and Facebook
as well as pages that were created for her family's cause. Nine Inch Nails
front man Trent Reznor
joined the cause and raised hundreds of thousands of dollars for Mr. De La Cruz as well as bringing much needed attention to the fight for proper health insurance. Despite these efforts, Eric De La Cruz died in July 2009.
Early in her career, De La Cruz hosted a music show for SonicNet/Digital Planet where she interviewed many different artists which included: Hoobastank, Vertical Horizon, Eagle Eye Cherry and the Roots. Her other work includes working as a host and reporter for Eruptor Entertainment's "Living Giant", covering the international music scene, where she reported from locales including Ibiza, Spain. De La Cruz also worked as a host and producer of the show "Direct Drive" on the Digital Entertainment Network.
During the 2008 Consumer Electronics Show in Las Vegas, De La Cruz interviewed the keynote speaker Bill Gates of Microsoft shortly before his retirement.
In June 2008, De La Cruz flew to Northern California to work with the Sacramento Vice Squad as they tried to crack down on minors selling themselves through Craigslist. At that time, she asked Jim Buckmaster, CEO of Craigslist, why the website continued to advertise Erotic Services on their site. In November, Craigslist announced they would try to fix the problem by charging for the ads.
De La Cruz, whose mother is of Filipino descent, has done many reports on Asian-Americans. Among them, growing up Asian in America, human trafficking, and the significance of the Asian-American vote in the 2008 Presidential race.
De La Cruz has also anchored live coverage of major breaking stories including the death of former President Ronald Reagan, the tsunami in Southeast Asia, the Hezbollah-Israeli conflict and Hurricane Katrina. Most recently, she filed a report on the use of New Media during the Mumbai terror attacks.
On the one year anniversary of the passage of health care reform, De La Cruz made an appearance on MSNBC to share her brother's story. She was interviewed by Contessa Brewer. She also wrote an article about her brother and the need for health care reform for the Huffington Post.
http://www.huffingtonpost.com/veronica-de-la-cruz/health-care-year_b_839542.html It was one of many that she has written for them.
On April 20, 2010 she formed the Eric De La Cruz Hope for Hearts foundation in Eric's memory.
Filipino American
Filipino Americans are Americans of Filipino ancestry. Filipino Americans, often shortened to "Fil-Ams", or "Pinoy",Filipinos in what is now the United States were first documented in the 16th century, with small settlements beginning in the 18th century...
television anchor formerly with CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
. In July 2010, she appeared as a late night anchor on MSNBC
MSNBC
MSNBC is a cable news channel based in the United States available in the US, Germany , South Africa, the Middle East and Canada...
. At the current time, she appears on both NBC and MSNBC, primarily anchoring NBC's Early Today show and MSNBC's First Look. Lately, she has been anchoring MSNBC Live at noon after the departure of Contessa Brewer.
De La Cruz formerly appeared on CNN's Emmy-nominated morning show American Morning
American Morning
American Morning is the morning television show on CNN. It premiered in 2001.-About the show:American Morning is hosted by Ashleigh Banfield, Zoraida Sambolin & Soledad O'Brien. Others who appear regularly are Rob Marciano with the weather, Sunny Hostin on legal news, and CNN senior medical...
from 6am to 9am Eastern time, providing Dotcom Desk information to CNN's early morning viewers. She also substituted as a replacement anchor for CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
U.S. and CNN Headline News
CNN Headline News
HLN, formerly known as CNN Headline News and CNN2, is a cable television news channel based in the United States and a spinoff of the cable news television channel, CNN. Initially airing tightly-formatted 30-minute newscasts around the clock, since 2005, the channel has increasingly aired long-form...
. She previously anchored the CNN broadband news service, CNN Pipeline
CNN Pipeline
CNN Pipeline was an English language video news service providing both live and on-demand video to subscribers' computers via broadband Internet connections. It was part of the CNN group of news services. The service was subscription-based, and did not contain advertising like other CNN stations...
, now CNN LIVE, and was among one of four founding anchors. She became a contributor to their domestic network with the segment "Dotcom Desk", which launched during the 2004 Southeast Asian tsunami. Her contributions to CNN's news coverage include reporting on Hurricane Katrina, working with the Victims and Relief desk, and numerous on-line reports with CNN broadband news. De La Cruz joined CNN in 2003 and in 2007 moved from the network's world headquarters in Atlanta to the New York Offices.
De La Cruz has also been on the forefront of new technology. She is one of the first and only cable network news journalists to shoot segments with a Flip Mino video camera, which she edits herself on a Mac. She also regularly engages in discussion with her viewers via Facebook and microblogs on Twitter.
She became increasingly popular when she started a campaign to save her brother, Eric De La Cruz's life. Eric De La Cruz needed a heart transplant but was refused due to poor health insurance. She tried raising money through social media outlets such as Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
and Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
as well as pages that were created for her family's cause. Nine Inch Nails
Nine Inch Nails
Nine Inch Nails is an American industrial rock project, founded in 1988 by Trent Reznor in Cleveland, Ohio. As its main producer, singer, songwriter, and instrumentalist, Reznor is the only official member of Nine Inch Nails and remains solely responsible for its direction...
front man Trent Reznor
Trent Reznor
Michael Trent Reznor is an American multi-instrumentalist, composer, record producer, and leader of industrial rock band Nine Inch Nails. Reznor is also a member of How to Destroy Angels alongside his wife, Mariqueen Maandig, and Atticus Ross. He was previously associated with bands Option 30,...
joined the cause and raised hundreds of thousands of dollars for Mr. De La Cruz as well as bringing much needed attention to the fight for proper health insurance. Despite these efforts, Eric De La Cruz died in July 2009.
Career
Prior to joining CNN, De La Cruz worked as an anchor and reporter at an NBC affiliate in Yuma, Arizona. She served as morning and mid-day anchor, and did live shots and produced packages for the 5 pm and 6 pm newscasts. However, during her time at KYMA-TV, De La Cruz covered numerous stories on U.S.–Mexico border issues, the nation's nursing shortage, and the plight of the migrant farm worker. During the Olympics, De La Cruz interviewed figure skating hopeful Sasha Cohen. She also produced a series on the homeless before leaving the station in Yuma, with whom she continues to do volunteer work periodically.Early in her career, De La Cruz hosted a music show for SonicNet/Digital Planet where she interviewed many different artists which included: Hoobastank, Vertical Horizon, Eagle Eye Cherry and the Roots. Her other work includes working as a host and reporter for Eruptor Entertainment's "Living Giant", covering the international music scene, where she reported from locales including Ibiza, Spain. De La Cruz also worked as a host and producer of the show "Direct Drive" on the Digital Entertainment Network.
During the 2008 Consumer Electronics Show in Las Vegas, De La Cruz interviewed the keynote speaker Bill Gates of Microsoft shortly before his retirement.
In June 2008, De La Cruz flew to Northern California to work with the Sacramento Vice Squad as they tried to crack down on minors selling themselves through Craigslist. At that time, she asked Jim Buckmaster, CEO of Craigslist, why the website continued to advertise Erotic Services on their site. In November, Craigslist announced they would try to fix the problem by charging for the ads.
De La Cruz, whose mother is of Filipino descent, has done many reports on Asian-Americans. Among them, growing up Asian in America, human trafficking, and the significance of the Asian-American vote in the 2008 Presidential race.
De La Cruz has also anchored live coverage of major breaking stories including the death of former President Ronald Reagan, the tsunami in Southeast Asia, the Hezbollah-Israeli conflict and Hurricane Katrina. Most recently, she filed a report on the use of New Media during the Mumbai terror attacks.
Health Care Reform Activism
Tweeple, A magazine covering news related to Twitter named De La Cruz as one of his picks of calling her a "Trailblazer" and saying "...She is an inspiration and a catalyst for change beyond just Eric’s scenario. The national exposure is generating more and more debate on the problems in Medicaid, Medicare in the United States..."On the one year anniversary of the passage of health care reform, De La Cruz made an appearance on MSNBC to share her brother's story. She was interviewed by Contessa Brewer. She also wrote an article about her brother and the need for health care reform for the Huffington Post.
http://www.huffingtonpost.com/veronica-de-la-cruz/health-care-year_b_839542.html It was one of many that she has written for them.
On April 20, 2010 she formed the Eric De La Cruz Hope for Hearts foundation in Eric's memory.
External links
- CNN staff biography
- All Things CNN
- Wordpress Blog about Veronica's stories
- UNOfficial Myspace Fan Page
- News Anchor Veronica De La Cruz's Fan Page
- Official Myspace FAN page
- Veronica De La Cruz Interviews Bill Gates
- CNN: Child prostitutes sell themselves on Craigslist
- Images of appearance on "Married With Children"