Viad Tower
Encyclopedia
The Viad Tower is a highrise in Midtown Phoenix
, Arizona
also known as the Viad Corporate Center and formerly the Dial Tower. The tower was constructed in 1991 for the Dial company, which is why the building resembles a Dial soap bar. It rises 374 feet (114 meters), topping out at 24 floors.
It was designed in the modern style by HKS, Inc.
Originally, the tower was supposed to have a twin, rotated 90 degrees from the current tower, but due to the Savings and Loan Crisis
of the 1980s and 90s, the tower was dropped. Today, the Viad Tower stands as one of Phoenix's most prominent skyscrapers. It is located across the street from the Phoenix Art Museum
on Central Avenue
just north of McDowell Road between Downtown Phoenix
and Midtown Phoenix. The building features a large landscaped public park with many statues and fountains near the entrance. Completed in 1991, the Viad Tower was the last major skyscraper to be constructed in Midtown.
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...
, Arizona
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...
also known as the Viad Corporate Center and formerly the Dial Tower. The tower was constructed in 1991 for the Dial company, which is why the building resembles a Dial soap bar. It rises 374 feet (114 meters), topping out at 24 floors.
It was designed in the modern style by HKS, Inc.
HKS, Inc.
HKS, Inc. is an international architecture firm headquartered in Dallas, Texas . It was founded in 1939 by Harwood K. Smith, a native of Chicago and graduate of Texas A&M University....
Originally, the tower was supposed to have a twin, rotated 90 degrees from the current tower, but due to the Savings and Loan Crisis
Savings and Loan crisis
The savings and loan crisis of the 1980s and 1990s was the failure of about 747 out of the 3,234 savings and loan associations in the United States...
of the 1980s and 90s, the tower was dropped. Today, the Viad Tower stands as one of Phoenix's most prominent skyscrapers. It is located across the street from the Phoenix Art Museum
Phoenix art museum
The Phoenix Art Museum is the Southwest United States' largest art museum for visual art. Located in Phoenix, Arizona, the museum is . It displays international exhibitions alongside its comprehensive collection of more than 18,000 works of American, Asian, European, Latin American, Western...
on Central Avenue
Central Avenue
Central Avenue is an often used road name. Major thoroughfares with this name include:Canada* Central Avenue India* Chittaranjan Avenue, in Kolkata, IndiaUnited States* Central Avenue Corridor in Phoenix, Arizona...
just north of McDowell Road between Downtown Phoenix
Downtown Phoenix
Downtown Phoenix is the central business district of Phoenix, Arizona, United States. It is located near the geographic center of the Phoenix metropolitan area or Valley of the Sun. Phoenix, being the county seat of Maricopa County and the capital of Arizona, serves as the center of politics,...
and Midtown Phoenix. The building features a large landscaped public park with many statues and fountains near the entrance. Completed in 1991, the Viad Tower was the last major skyscraper to be constructed in Midtown.