VicUrban is an agency of the Victorian Government responsible for overseeing sustainable development in Victoria, Australia. It is intended to support planning policies such as Melbourne 2030

Melbourne 2030

The Metropolitan Strategy Melbourne 2030 is a Victorian Government strategic planning policy framework for the metropolitan area of Greater Melbourne, intended to cover the period 2001-2030. During this period the population of the metropolitan area is expected to grow by a million people to over 5...

 and acts as a land developer with a 12% market share

Market share

Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

 in land sales. VicUrban has been involved in projects such as the Melbourne Docklands, transit-oriented development

Transit-oriented development

A transit-oriented development is a mixed-use residential or commercial area designed to maximize access to public transport, and often incorporates features to encourage transit ridership...

in various activity centres and housing developments around Victoria.