The term video advertising could encompass online display adverts

Display advertising

Display advertising is a type of advertising that typically contains text , logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content...

 such as MPU’s that have video

Video

Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...

 within them, but it is generally accepted that it refers to advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 that occurs on Internet television

Internet television

Internet television is the digital distribution of television content via the Internet...

. It is served before, during and after a video stream on the internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

.

The advertising units used in this instance are pre-roll, mid-roll and post-roll and all of these ad units are like the traditional spot advertising you see on television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

, although often they are ‘cut-down’ to be a shorter version than their TV counterparts

Television advertisement

A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 if they are run online.

Broadcast websites such as Sky.com and itv.com

Itv.com

itv.com is the main website of ITV plc, the UK's largest commercial television broadcaster which operates 11 out of 15 regions on the ITV network under the ITV1 brand. The website offers on-line streaming, ITV archive, news, sport, entertainment, games, soaps, lifestyle, drama and an interactive TV...

 have such video advertising on their sites, as do newspaper

Newspaper

A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

 websites such as Telegraph.co.uk, and Guardian.co.uk

Guardian.co.uk

guardian.co.uk, formerly known as Guardian Unlimited, is a British website owned by the Guardian Media Group. Georgina Henry is the editor...

. In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online.

In November 2010 Seesaw

SeeSaw (Internet television)

SeeSaw was an Internet television service, born out of the BBC-led Project Kangaroo and launched in the UK on 17 February 2010. It was acquired by the Criterion Media Group in July 2011 but the agreed investment never materialised. The service was shut down on 28 October 2011...

 offered a new pay television offering of their already freely available video on demand

Video on demand

Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...

internet television services without advertising.