Ville vesten was a Norwegian Reality TV series hosted by Liv Marit Wedvik that aired on TV3

TV3 (Norway)

TV3 Norway is a commercial television channel targeting Norway owned by Viasat, which is a part of the Swedish media group Modern Times Group...

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Plot

12 Norwegian contestants was going to drive a herd of cattle

Cattle

Cattle are the most common type of large domesticated ungulates. They are a prominent modern member of the subfamily Bovinae, are the most widespread species of the genus Bos, and are most commonly classified collectively as Bos primigenius...

 through Arizona

Arizona

Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

s desert. Their cowboy knowledge gets tested along the way, and contestants gets eliminated. The winner gets the sum of money they can get for the cattle at a cattle auction in Willcox, Arizona

Willcox, Arizona

Willcox is a city in Cochise County, Arizona, United States. According to 2006 Census Bureau estimates, the population of the city is 3,769. Professional wrestler Ted Dibiase lived his formative years in Willcox, as did singer Tanya Tucker.-History:...

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Ratings

The series was broadcast on Sunday evenings in prime time, but was moved after it flopped. The first episode was watched by 95,000 viewers, the second episode was watched by only 61,000 viewers.