Vinyl banners
Encyclopedia
Vinyl banners as listed in the International Sign Association
guide are a low cost form of outdoor advertising
. Most banners are now digitally printed on large format
inkjet printers which are capable of printing a full color outdoor billboard
on a single piece of material.
technically known as PVC
. The weights of the different banner substrates range from as light as 9 ounces to as heavy as 22 ounces per square yard, and may be double- or single-sided. Grommet
s can also be added in order to facilitate hanging of the banner. Large banners (which can be so large that they cover the side of a building) are printed on a special mesh material so that the wind can pass through them.
A quality vinyl banner will also use an outside hem to ensure that Grommets are secured properly. Grommets are the nickel holes that enable the banner to be hung on fence posts, walls, or on the side of buildings. In windy conditions, if Grommets are not fastened into the hem of a vinyl banner, these grommet holes will easily tear out of the banner.
International Sign Association
The International Sign Association is a 2,600 member organization of manufacturers, users and suppliers of on-premise signs and sign products from all 50 U.S. states and an additional 54 countries. ISA exists to support, promote and improve the sign industry, which sustains the nation’s retail...
guide are a low cost form of outdoor advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
. Most banners are now digitally printed on large format
Wide-format printer
Wide-format printers are generally accepted to be any printer with a print width between 17" and 100". Printers over the 100" mark may be called Super-Wide or Grand format. Wide format printers are used to print banners, posters and general signage and in some cases may be more economical than...
inkjet printers which are capable of printing a full color outdoor billboard
Billboard (advertising)
A billboard is a large outdoor advertising structure , typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers...
on a single piece of material.
Materials
The most commonly used material is a heavy weight vinylVinyl
A vinyl compound is any organic compound that contains a vinyl group ,which are derivatives of ethene, CH2=CH2, with one hydrogen atom replaced with some other group...
technically known as PVC
PVC
Polyvinyl chloride is a plastic.PVC may also refer to:*Param Vir Chakra, India's highest military honor*Peripheral venous catheter, a small, flexible tube placed into a peripheral vein in order to administer medication or fluids...
. The weights of the different banner substrates range from as light as 9 ounces to as heavy as 22 ounces per square yard, and may be double- or single-sided. Grommet
Grommet
thumb|right|250px|Some rubber grommets.A grommet is a ring inserted into a hole through thin material, such as fabric. Grommets are generally flared or collared on each side to keep them in place, and are often made of metal, plastic, or rubber. They may be used to prevent tearing or abrasion of...
s can also be added in order to facilitate hanging of the banner. Large banners (which can be so large that they cover the side of a building) are printed on a special mesh material so that the wind can pass through them.
Production
There are various types of vinyl banner. Its useful life ranges from 3-5 years.- Digitally printed banners: printed with aqueous (water based), semi-solvent and solvent based inks, which in some printers may be UV-curable to provide better resistance to the weather. Large format inkjet printers are usually used, but very large banners may be produced using computer-controlled jets to spray the ink directly onto the banner material. Some of the faster wide format inkjet printers are capable of printing up to 1600 square feet (148.6 m²) per hour. These are manufactured by such companies as KVR-pixojet, Mimaki, JettaJettaJetta can mean:*Volkswagen Jetta, an automobile produced by Volkswagen*Jetta , an English female professional wrestler*Jetta , an American company operating in the notebooks market....
, XeroxXeroxXerox Corporation is an American multinational document management corporation that produced and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies...
, RolandRolandRoland was a Frankish military leader under Charlemagne who became one of the principal figures in the literary cycle known as the Matter of France. Historically, Roland was military governor of the Breton March, with responsibility for defending the frontier of Francia against the Bretons...
, Kodak, Encad, Colorspan, BannersPDQ, and Hewlett-PackardHewlett-PackardHewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, USA that provides products, technologies, softwares, solutions and services to consumers, small- and medium-sized businesses and large enterprises, including...
.
- Vinyl lettered banners: produced by applying individual elements cut from self-adhesive vinyl by a computer-driven vinyl cutter.
- Screenprinted: produced using screenprinting, in which different colors are laid down one at a time using stencilStencilA stencil is a thin sheet of material, such as paper, plastic, or metal, with letters or a design cut from it, used to produce the letters or design on an underlying surface by applying pigment through the cut-out holes in the material. The key advantage of a stencil is that it can be reused to...
s.
- Painted: hand-painted graphics and lettering. These type of banners are uncommon with the advent of modern printing.
Applications
Vinyl banners have many uses and applications. They are most often used to promote a company's logo, a special promotion, event, team or school. Since vinyl is a very flexible as well as portable material you can see vinyl banners just about anywhere. Vinyl banners are commonly seen as billboards, table banners, trade show banners, building banners, street banners as well as stadium flags.A quality vinyl banner will also use an outside hem to ensure that Grommets are secured properly. Grommets are the nickel holes that enable the banner to be hung on fence posts, walls, or on the side of buildings. In windy conditions, if Grommets are not fastened into the hem of a vinyl banner, these grommet holes will easily tear out of the banner.