Viscount (biscuit)
Encyclopedia
Viscount biscuits are a classic British
biscuit
which consist of a circular base of biscuit, topped with a creamy mint or orange flavouring and covered with a layer of milk chocolate. They are made by Burton's Foods
.
Viscounts are known for their shiny foil wrappers which have different colours depending on the biscuit inside—mint biscuits are contained within a green foil wrapper and orange flavoured biscuits are contained within an orange wrapper. The wrapper also has the word Viscount printed on it.
Viscount biscuits were redesigned in April 2005, to make the product more appealing to the adult luxury market. The redesign was done by Beswick Design. As part of the redesign, Burton's launched a mini version of the Viscount, which comes in a tub similar to those used for packaging ice cream
. However, the coloured wrappers for the two flavours were retained.
In November 2010, Burton's launched Cadbury Festives as part of its Cadbury Christmas Biscuits range, these are essentially the same as Viscount Biscuits, but branded
under the Cadbury name, with Cadbury Chocolate
used in place of the standard Chocolate coating.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
biscuit
Biscuit
A biscuit is a baked, edible, and commonly flour-based product. The term is used to apply to two distinctly different products in North America and the Commonwealth Nations....
which consist of a circular base of biscuit, topped with a creamy mint or orange flavouring and covered with a layer of milk chocolate. They are made by Burton's Foods
Burton's Foods
Burton's Foods is a United Kingdom biscuit manufacturer.The company was formed from the merger of Burton's Gold Medal Biscuits and Horizon Biscuit Company in October 2000...
.
Viscounts are known for their shiny foil wrappers which have different colours depending on the biscuit inside—mint biscuits are contained within a green foil wrapper and orange flavoured biscuits are contained within an orange wrapper. The wrapper also has the word Viscount printed on it.
Viscount biscuits were redesigned in April 2005, to make the product more appealing to the adult luxury market. The redesign was done by Beswick Design. As part of the redesign, Burton's launched a mini version of the Viscount, which comes in a tub similar to those used for packaging ice cream
Ice cream
Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...
. However, the coloured wrappers for the two flavours were retained.
In November 2010, Burton's launched Cadbury Festives as part of its Cadbury Christmas Biscuits range, these are essentially the same as Viscount Biscuits, but branded
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
under the Cadbury name, with Cadbury Chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
used in place of the standard Chocolate coating.