Vita Craft Corporation
Encyclopedia
Vita Craft Corporation is a manufacturer of various cookware products, notably multi-ply (5, 7, and 9 ply) stainless steel
cookware. The cookware is manufactured and sold in the United States
, but the majority of sales are from the Asia
n and Europe
an markets. In the United States, Vita Craft is sold door-to-door and at food related events and conventions. In Asia and Europe, Vita Craft is sold in department stores.
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In 1966, Vita Craft Corporation wanted to expand their facilities to the land that housed a jail built in 1843. As a result, a group of citizens formed the Shawnee Historical Society and moved the jail to Shawnee Town, where it stands today.
cookware in Japan
. The company, based in Kobe
, Japan
, was founded in 1974 under the name Imura & Company, LTD, but was renamed to Vita Craft Japan in 2001. Vita Craft products exclusively sold and/or designed under Vita Craft Japan include pressure cookers, Tiger Corporation
rice cooker
s, and various cookware lines and accessories. The company began selling cookware at the flagship Mitsukoshi department store
in the Nihonbashi
district of Tokyo
and gained further popularity through Suntory Shopping Club
sponsored culinary classes and parties. Vita Craft products are currently sold in department stores throughout Japan.
Stainless steel
In metallurgy, stainless steel, also known as inox steel or inox from French "inoxydable", is defined as a steel alloy with a minimum of 10.5 or 11% chromium content by mass....
cookware. The cookware is manufactured and sold in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, but the majority of sales are from the Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
n and Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
an markets. In the United States, Vita Craft is sold door-to-door and at food related events and conventions. In Asia and Europe, Vita Craft is sold in department stores.
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Company history and focus
The company was founded in 1939 after research and development by two cookware specialists from Seattle University and University of Wisconsin. Their goal was to create products that would cook food in a healthy way while preserving the taste. Vita Craft advertises their cookware as healthy because the pans require little oil and are designed with a vapor seal, so no heat or moisture escapes the pan when the lid is secured, which results in waterless cooking. Waterless cooking requires less heat and less pressure, while retaining more vitamins and minerals, than cookware that is not waterless. In addition, the high ply count enables certain pans to cook items like cakes without burning them like stoves often do.In 1966, Vita Craft Corporation wanted to expand their facilities to the land that housed a jail built in 1843. As a result, a group of citizens formed the Shawnee Historical Society and moved the jail to Shawnee Town, where it stands today.
Vita Craft Japan
is not a subsidiary of Vita Craft Corporation, but rather is a separate company, which is the sole importer of Vita Craft stainless steelStainless steel
In metallurgy, stainless steel, also known as inox steel or inox from French "inoxydable", is defined as a steel alloy with a minimum of 10.5 or 11% chromium content by mass....
cookware in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
. The company, based in Kobe
Kobe
, pronounced , is the fifth-largest city in Japan and is the capital city of Hyōgo Prefecture on the southern side of the main island of Honshū, approximately west of Osaka...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, was founded in 1974 under the name Imura & Company, LTD, but was renamed to Vita Craft Japan in 2001. Vita Craft products exclusively sold and/or designed under Vita Craft Japan include pressure cookers, Tiger Corporation
Tiger Corporation
Tiger Corporation is a Japanese multinational manufacturer and marketer of vacuum flasks and consumer electronics including electric water boilers and rice cookers. It has subsidiaries in China, Taiwan, and the United States. -History:...
rice cooker
Rice cooker
A rice cooker or rice steamer is a container or kitchen appliance dedicated to cooking rice. Rice can also be cooked in general-purpose saucepans.-Overview:...
s, and various cookware lines and accessories. The company began selling cookware at the flagship Mitsukoshi department store
Mitsukoshi
is an international department store chain with headquarters in Tokyo, Japan. Mitsukoshi Ltd. has amalgamated with Isetan Co.,Ltd ,and changed company name to Isetan Mitsukoshi Ltd.- History :...
in the Nihonbashi
Nihonbashi
, or Nihombashi, is a business district of Chūō, Tokyo, Japan which grew up around the bridge of the same name which has linked two sides of the Nihonbashi River at this site since the 17th century. The first wooden bridge was completed in 1603, and the current bridge made of stone dates from 1911...
district of Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
and gained further popularity through Suntory Shopping Club
Suntory
is a Japanese brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan. Its business has expanded to other fields, and the company now offers everything from soft drinks to sandwich chains...
sponsored culinary classes and parties. Vita Craft products are currently sold in department stores throughout Japan.
See also
- RFIQinRFIQinRFIQin, also referred to as RFIQ, is a patented automatic cooking device that consists of three different sized pans, a portable induction heater, and recipe cards, which is designed by Vita Craft Corporation, but is currently only sold in Japan through Vita Craft Japan...
, an automatic induction cooking system, which continually monitors the temperature of food and adjusts the heating characteristics accordingly.