Vivi Zigler
Encyclopedia
Vivi Zigler is an American
television
executive, and a President of NBC Universal
.
where she received her Bachelor of Science degree in Journalism
. From there, Zigler began working at the local NBC
affiliate television station, KSBY-TV. Zigler began in the newsroom at the station before being promoted to management.
. After spending several years in Seattle at KING-TV, Zigler relocated to Burbank, CA to work for NBC at their west-coast headquarters.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
executive, and a President of NBC Universal
NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...
.
Education and early career
Zigler attended California Polytechnic State University (San Luis Obispo, California)California Polytechnic State University
California Polytechnic State University, or Cal Poly, is a public university located in San Luis Obispo, California, United States. The university is one of two polytechnic campuses in the 23-member California State University system....
where she received her Bachelor of Science degree in Journalism
Journalism
Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...
. From there, Zigler began working at the local NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
affiliate television station, KSBY-TV. Zigler began in the newsroom at the station before being promoted to management.
NBC career
In the early 1990s, Zigler relocated to Seattle, WA where she worked at another NBC affiliate television station, KING-TVKING-TV
KING-TV, virtual channel 5, is a television station in Seattle, Washington, affiliated with the NBC network. Owned by Belo Corporation, it broadcasts on UHF digital channel 48. Its offices and broadcasting center are located just east of Seattle Center...
. After spending several years in Seattle at KING-TV, Zigler relocated to Burbank, CA to work for NBC at their west-coast headquarters.
2003
In March 2003, Zigler was named senior vice president of marketing & advertising services for The NBC Agency—and also oversaw Marketing and Advertising for Bravo. Her role was later expanded to include heading all marketing for the Bravo cable network as a member of the new Bravo senior management team. While in the position, Zigler was in charge of overall branding and marketing for Bravo, including the successful campaigns for “Queer Eye for the Straight Guy” and “Celebrity Poker.” The end result saw Bravo attain unparalleled ratings peaks during her term.2005
In June, 2005 Zigler was promoted to executive vice president, Current Programs, NBC Entertainment, where she oversaw the production of NBC’s slate of comedy and drama series. Her much-lauded previous experience in marketing allowed Zigler an extra dimension to increase NBC’s promotional, casting and story opportunities in the Current Programs department.2006
"Zigler was appointed executive vice president, NBC Digital Entertainment & New Media, NBC Entertainment, in August 2006. In this role she reports to Jeff Gaspin, president of NBC UniversalNBC UniversalNBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...
Cable and Digital Content. Zigler is responsible for leading the NBC.com digital team in strategic efforts to further connect NBC’s primetime, late-night and daytime programs to Internet users, while also reaching across the company to keep communication and coordination at its best."