Voce
Encyclopedia
Voce was a premium Mobile Virtual Network Operator
Mobile virtual network operator
A mobile virtual network operator is a company that provides mobile phone services but does not have its own licensed frequency allocation of radio spectrum, nor does it necessarily have all of the infrastructure required to provide mobile telephone service...

 (MVNO) using the AT&T GSM network sold by Neiman-Marcus and created by Japanese company Faith Communications. During the month of January 2008, ownership was transferred to SunCal Midwest. The service launched November 2005 and subsequently shut down February 1, 2008 with no official announcement, which caught most customers and some company executives completely by surprise.

The MVNO targeted individuals who desired a mobile phone with unlimited calling, plus an included concierge
Concierge
A concierge is an employee who either works in shifts within, or lives on the premises of an apartment building or a hotel and serves guests with duties similar to those of a butler. The position can also be maintained by a security officer over the 'graveyard' shift. A similar position, known as...

 service. The initiation fee was $500, with a recurring $200 monthly charge (excluding tax). Included was a free customized Voce handset with damage insurance, free trade-in replacements every twelve months, and free accessories, unlimited domestic calling and roaming, unlimited directory assistance
Directory assistance
In telecommunications, directory assistance or directory enquiries is a phone service used to find out a specific telephone number and/or address of a residence, business, or government entity.-Technology:...

, SMS
SMS
SMS is a form of text messaging communication on phones and mobile phones. The terms SMS or sms may also refer to:- Computer hardware :...

, and WAP
Wireless Application Protocol
Wireless Application Protocol is a technical standard for accessing information over a mobile wireless network.A WAP browser is a web browser for mobile devices such as mobile phones that uses the protocol.Before the introduction of WAP, mobile service providers had limited opportunities to offer...

, personalized setup and training, and unlimited access to a concierge for travel assistance, technical support, and other services. The original plan was for a $1500 sign up fee and $500 monthly charge, but with new handsets every four months. Handsets available were the Motorola KRZR, Nokia E61i, Nokia N95
Nokia N95
The Nokia N95 is a smartphone produced by Nokia as part of their Nseries line of portable devices. It was released in 2007. The N95 runs Symbian OS v9.2, with a S60 3rd Edition user interface. The phone has a two-way sliding mechanism, which can be used to access either media playback buttons or...

, LG Prada, Nokia 8600 Luna
Nokia 8600 Luna
The Nokia 8600 Luna is a mobile phone produced by Nokia. It has a stainless steel body, and weighs 140 grams.Features include: TFT display , 2 megapixel camera,Video recording and streaming, Digital music player, and FM radio....

, Sony Ericsson W880i
Sony Ericsson W880i
The Sony Ericsson W880i is a mobile phone that was released in September 2006. Part of Sony Ericsson's Walkman series, the phone has been popular due its tiny dimensions...

.

Voce was available in Arizona
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

, Nevada
Nevada
Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...

, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

, and New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

.

Controversy arose in January 2008, when many Voce clients were double billed on their last statements. Following this, on February 1, 2008, cell phone service was disconnected. Voce has never provided an official statement to its customers regarding the status of its network, but all company phone numbers are disconnected and Voce has now taken down their website. Following the elimination of cell phone service, many Voce customers complained to Neiman Marcus requesting refunds or store credit. Neiman Marcus did not issue any such credits, but referred existing customers to preferred vendors to replace their service. Most customers were referred to AT&T for cell phone service, and to Red Butler for concierge services.

Company executives have reported being fired via text message, or simply having their phones turned off, confirming that the company abruptly went out of business. RCR Wireless News reports that, the former COO, Roy Kosuge, discovered that he’d been fired when his phone line was disconnected, he told the Los Angeles Times.

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