Volvic (mineral water)
Encyclopedia
Volvic is a brand of mineral water
. Its source lies just to the north of the Puy de Dôme
. The water's distinctive mineral content is due to the nearby volcano
which last erupted in 5760 BC. http://www.climbbybike.com/climb.asp?Col=Puy-de-D%C3%B4me&qryMountainID=7084
The first of the springs in the area was tapped in 1922, and the first bottles appeared on the market in 1938. Today, Volvic waters are internationally known. Over 50% of the production of Volvic water is exported to more than 60 countries throughout the world. Two bottling plants
produce over 1 billion bottles of water annually and are the principal employers of the local commune. In 1993, the Volvic Company was bought by the Groupe Danone
Group.
Since 1997, Volvic has been using PETE
, a recyclable material, to make their bottles http://www.volvic-na.com/companyinfo/aboutus.html.
Volvic also produces a range of fruit extract drinks in Europe named Volvic Touch of Fruit (later renamed to "Touch of..." followed by whichever flavour it is). In 2005 they were introduced in North America under the brand Volvic natural.
film Bombay
's soundtrack is an instrumental orchestral piece composed and arranged by A. R. Rahman
and conducted by K. Srinivas Murthy, recently featured in the TV commercial for Volvic, starring Zinedine Zidane
since 2000.
Volvic's "1L = 10L FOR AFRICA"
campaign meant that for every one liter of Volvic purchased they promise to provide 10 litres of drinking water through their "well-creation" programme with World Vision
in the countries of Ghana
, Malawi
, Mali
and Zambia
.
Another recent campaign is the 14 Day Challenge, in which people are challenged to drink 1.5 litres of Volvic mineral water every day for 14 days, to achieve hydration to the body and mind.
Mineral water
Mineral water is water containing minerals or other dissolved substances that alter its taste or give it therapeutic value, generally obtained from a naturally occurring mineral spring or source. Dissolved substances in the water may include various salts and sulfur compounds...
. Its source lies just to the north of the Puy de Dôme
Puy-de-Dôme (mountain)
Puy de Dôme is a large lava dome and one of the youngest volcanoes in the Chaîne des Puys region of Massif Central in south-central France. This chain of volcanoes including numerous cinder cones, lava domes, and maars is located far from the edge of any tectonic plate. Puy de Dôme is located...
. The water's distinctive mineral content is due to the nearby volcano
Volcano
2. Bedrock3. Conduit 4. Base5. Sill6. Dike7. Layers of ash emitted by the volcano8. Flank| 9. Layers of lava emitted by the volcano10. Throat11. Parasitic cone12. Lava flow13. Vent14. Crater15...
which last erupted in 5760 BC. http://www.climbbybike.com/climb.asp?Col=Puy-de-D%C3%B4me&qryMountainID=7084
The first of the springs in the area was tapped in 1922, and the first bottles appeared on the market in 1938. Today, Volvic waters are internationally known. Over 50% of the production of Volvic water is exported to more than 60 countries throughout the world. Two bottling plants
Factory
A factory or manufacturing plant is an industrial building where laborers manufacture goods or supervise machines processing one product into another. Most modern factories have large warehouses or warehouse-like facilities that contain heavy equipment used for assembly line production...
produce over 1 billion bottles of water annually and are the principal employers of the local commune. In 1993, the Volvic Company was bought by the Groupe Danone
Groupe Danone
Groupe Danone is a French food-products multinational corporation based in the 9th arrondissement of Paris. It claims world leadership in fresh dairy products, marketed under the corporate name, and also in bottled water...
Group.
Since 1997, Volvic has been using PETE
Pete
Pete is a diminutive from Peter. It may refer to:-Athletics:* The Pete, Petersen Events Center, athletics complex and basketball arena on the campus of the University of Pittsburgh* Pete the Penguin, mascot of Youngstown State University...
, a recyclable material, to make their bottles http://www.volvic-na.com/companyinfo/aboutus.html.
Volvic also produces a range of fruit extract drinks in Europe named Volvic Touch of Fruit (later renamed to "Touch of..." followed by whichever flavour it is). In 2005 they were introduced in North America under the brand Volvic natural.
Campaigns
The track "Bombay Theme" from the 1995 BollywoodBollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
film Bombay
Bombay (film)
Bombay is a critically acclaimed and national award-winning 1995 Tamil film directed by Mani Ratnam, starring Arvind Swamy and Manisha Koirala, with music composed by A. R. Rahman...
's soundtrack is an instrumental orchestral piece composed and arranged by A. R. Rahman
A. R. Rahman
Allah Rakha Rahman is an Indian composer, singer-songwriter, record producer, musician, and philanthropist. Described as the world's most prominent and prolific film composer by Time, his works are notable for integrating eastern classical music with electronic music sounds, world music genres and...
and conducted by K. Srinivas Murthy, recently featured in the TV commercial for Volvic, starring Zinedine Zidane
Zinedine Zidane
Zinedine Yazid Zidane is a retired French footballer. He is widely regarded as one of the greatest players of all time. Zidane was a leading figure of a generation of French players that won the 1998 World Cup and 2000 European Championship...
since 2000.
Volvic's "1L = 10L FOR AFRICA"
Drink 1, Give 10
Volvic's "Drink 1, Give 10" is a campaign created to bring safe drinking water to children in Africa. For each liter of Volvic bottled water purchased in the U.S. and Canada between April 1 and August 31 in 2008 and 2009, Volvic makes a donation of four cents to the U.S...
campaign meant that for every one liter of Volvic purchased they promise to provide 10 litres of drinking water through their "well-creation" programme with World Vision
World Vision
World Vision, founded in the USA in 1950, is an evangelical relief and development organization whose stated goal is "to follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of...
in the countries of Ghana
Ghana
Ghana , officially the Republic of Ghana, is a country located in West Africa. It is bordered by Côte d'Ivoire to the west, Burkina Faso to the north, Togo to the east, and the Gulf of Guinea to the south...
, Malawi
Malawi
The Republic of Malawi is a landlocked country in southeast Africa that was formerly known as Nyasaland. It is bordered by Zambia to the northwest, Tanzania to the northeast, and Mozambique on the east, south and west. The country is separated from Tanzania and Mozambique by Lake Malawi. Its size...
, Mali
Mali
Mali , officially the Republic of Mali , is a landlocked country in Western Africa. Mali borders Algeria on the north, Niger on the east, Burkina Faso and the Côte d'Ivoire on the south, Guinea on the south-west, and Senegal and Mauritania on the west. Its size is just over 1,240,000 km² with...
and Zambia
Zambia
Zambia , officially the Republic of Zambia, is a landlocked country in Southern Africa. The neighbouring countries are the Democratic Republic of the Congo to the north, Tanzania to the north-east, Malawi to the east, Mozambique, Zimbabwe, Botswana and Namibia to the south, and Angola to the west....
.
Another recent campaign is the 14 Day Challenge, in which people are challenged to drink 1.5 litres of Volvic mineral water every day for 14 days, to achieve hydration to the body and mind.