Vuguru
Encyclopedia
Vuguru is an independent multi-platform studio founded by Tornante
Tornante
The Tornante Company is a privately held investment firm founded by former The Walt Disney Company CEO Michael Eisner in 2005. Tornante invests in and creates media and entertainment....

 (headed by Michael Eisner
Michael Eisner
Michael Dammann Eisner is an American businessman. He was the chief executive officer of The Walt Disney Company from 1984 until 2005.-Early life:...

) in March 2006. The studio's first project, "Prom Queen
Prom Queen (internet series)
Prom Queen is the first web television series produced by former Walt Disney CEO Michael Eisner's new production company Vuguru and the returning web television production company Big Fantastic, the creators of Sam Has 7 Friends...

", consisted of 90-second shorts in 80 episodes and was distributed online, beginning in April 2007. A second project entitled "The All for Nots" (Source: NY Times, March 2008) was distributed online and on HDNet. Subsequent offerings include "Back on Topps," "Foreign Body," "Pretty Tough," "The Booth at the End" and "Don't Ask Don't Tell." The studio will produce web television series for distribution on the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

, portable media device
Portable media player
A portable media player or digital audio player, is a consumer electronics device that is capable of storing and playing digital media such as audio, images, video, documents, etc. the data is typically stored on a hard drive, microdrive, or flash memory. In contrast, analog portable audio...

s and cellphones. In November 2010, Vuguru signed an agreement with AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

 to produce a minimum of six scripted series over the next year, each a series of roughly 90-minute episodes, for distribution by AOL.

In October 2009, Vuguru was spun off as a separate LLC with funding from Rogers Communications
Rogers Communications
Rogers Communications Inc. is one of Canada's largest communications companies, particularly in the field of wireless communications, cable television, home phone and internet with additional telecommunications and mass media assets...

.

Vuguru is a new media studio that produces and distributes innovative story-driven content for current and emerging new media platforms. The studio is uniquely positioned between the taste and storytelling of traditional media and the exciting flexibility of the new media landscape. Vuguru’s inaugural series Prom Queen pioneered the online serial space with its unique format and distribution. Follow-up series have included Prom Queen: Summer Heat, Sam Has 7 Friends, The All-For-Nots, Foreign Body and two seasons of the Emmy-nominated Back on Topps. Back On Topps is a two-time streamy award-winning series. The Booth at the End, a psychological thriller in 23-minute installments, made its debut in 2010 in Canada, where it is distributed by Rogers Media. In the U.S., it premiered on Hulu.com in July 2011. Elsewhere, it is licenced to Fox International.

Vuguru’s investors include Michael Eisner’s Tornante Company and Rogers Media.

External links

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