Vuly Trampolines
Encyclopedia
Vuly Trampolines is an Australian company that designs and markets recreational trampoline
products and accessories. The company’s product range includes round trampolines in 8ft, 10ft, 12ft and 14ft sizes; spring padding; anchor kits; trampoline basketball hoops; ladders and the Trampoline tent, an innovation which was designed by the company’s founder and CEO, Joe Andon.
The company uses both online and retail channels to distribute its products. As of November 2011, Vuly Trampoline products and accessories were retailed in 350 independent toy and sports stores around Australia.
Established by Joe Andon in 2007 in Lota
, Queensland
the company was previously named “Trampolines Australia”, but rebranded to Vuly in 2009 to reflect the company’s expanding distribution into international markets. In 2011, in an article in The Courier-Mail
, Joe Andon expressed plans to enter the US market following the company’s success in Australia and rapid growth in size since being established.
The name “Vuly” is derived from Vulcan
(Latin
: Vulcanus), the mythological god of beneficial and hindering fire. The company’s logo represents the circular face of a trampoline and a forge
, a term that refers to the hearth used by blacksmiths to heat and shape metals. The forge logo was designed by Glitschka Studios, an Illustrative Design firm based in Salem, Oregon
that has also produced work for Adobe
, Disney and Wendy's
.
, Queensland for the purposes of establishing a showroom and warehouse from which to dispatch trampolines to customers around Australia.
The Vuly Trampolines headquarters, including its showroom and trampoline warehouse, are located in Wakerley at 1/95 Ingleston Road, which is 15km east of the Brisbane
CBD.
. The company is recognised for its double-sided spring padding (which are available in two colours) and its patented interactive trampoline game, HEX VEX™.
, Christie Jenkins
, Steven Gluckstein
and Logan Dooley. In April 2011, Christie Jenkins represented Vuly at the Australian Fitness & Health Expo
, Australia's largest health and fitness expo which is held annually at the Sydney Convention and Exhibition Centre
in Darling Harbour. She has also previously represented Vuly at the Australian Toy, Hobby and Nursery Fair, held annually at the Melbourne Convention and Exhibition Centre. At both events, Christie performed snippets of her winning routines in the Double Mini Trampoline and Synchronised Trampoline events from Indo Pacific Trampoline Championships in Kakegawa, Japan.
Trampoline
A trampoline is a device consisting of a piece of taut, strong fabric stretched over a steel frame using many coiled springs. People bounce on trampolines for recreational and competitive purposes....
products and accessories. The company’s product range includes round trampolines in 8ft, 10ft, 12ft and 14ft sizes; spring padding; anchor kits; trampoline basketball hoops; ladders and the Trampoline tent, an innovation which was designed by the company’s founder and CEO, Joe Andon.
The company uses both online and retail channels to distribute its products. As of November 2011, Vuly Trampoline products and accessories were retailed in 350 independent toy and sports stores around Australia.
Established by Joe Andon in 2007 in Lota
Lota
Lota a small, usually spherical water vessel of brass or copper or plastic used in parts of South Asia. The name is from Urdu and Hindi.A lota is commonly used to store or transfer small amounts of liquids like milk or water, but also particularly for cleaning and ritual...
, Queensland
Queensland
Queensland is a state of Australia, occupying the north-eastern section of the mainland continent. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean...
the company was previously named “Trampolines Australia”, but rebranded to Vuly in 2009 to reflect the company’s expanding distribution into international markets. In 2011, in an article in The Courier-Mail
The Courier-Mail
The Courier-Mail is a daily newspaper published in Brisbane, Australia. Owned by News Limited, it is published daily from Monday to Saturday in tabloid format. Its editorial offices are located at Bowen Hills, in Brisbane's inner northern suburbs, and it is printed at Murarrie, in Brisbane's...
, Joe Andon expressed plans to enter the US market following the company’s success in Australia and rapid growth in size since being established.
The name “Vuly” is derived from Vulcan
Vulcan
-Mythology:* Vulcan , the blacksmith god of fire and volcanoes in Roman mythology** Vulcan of the alchemists, the patron deity associated with Paracelsian alchemy-Books :* Vulcan!, a 1978 Star Trek novel by Kathleen Sky...
(Latin
Latin
Latin is an Italic language originally spoken in Latium and Ancient Rome. It, along with most European languages, is a descendant of the ancient Proto-Indo-European language. Although it is considered a dead language, a number of scholars and members of the Christian clergy speak it fluently, and...
: Vulcanus), the mythological god of beneficial and hindering fire. The company’s logo represents the circular face of a trampoline and a forge
Forge
A forge is a hearth used for forging. The term "forge" can also refer to the workplace of a smith or a blacksmith, although the term smithy is then more commonly used.The basic smithy contains a forge, also known as a hearth, for heating metals...
, a term that refers to the hearth used by blacksmiths to heat and shape metals. The forge logo was designed by Glitschka Studios, an Illustrative Design firm based in Salem, Oregon
Salem, Oregon
Salem is the capital of the U.S. state of Oregon, and the county seat of Marion County. It is located in the center of the Willamette Valley alongside the Willamette River, which runs north through the city. The river forms the boundary between Marion and Polk counties, and the city neighborhood...
that has also produced work for Adobe
Adobe
Adobe is a natural building material made from sand, clay, water, and some kind of fibrous or organic material , which the builders shape into bricks using frames and dry in the sun. Adobe buildings are similar to cob and mudbrick buildings. Adobe structures are extremely durable, and account for...
, Disney and Wendy's
Wendy's
Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc since 2008...
.
History
The first Vuly Trampoline was sold in December 2007 from Joe Andon’s family home. Within a few months, the company was selling 40 trampolines a week, mostly to people across the south-east of Australia. The need for more room became evident as the company grew and freight carriers refused to accommodate its operations from a residential address. In 2009, Vuly acquired land at WakerleyWakerley
Wakerley is a linear village and civil parish in the English county of Northamptonshire.Forming part of the district of East Northamptonshire, Wakerley is close to, and south of, the River Welland that forms the boundary with Rutland; its nearest neighbour, Barrowden, is in that county and...
, Queensland for the purposes of establishing a showroom and warehouse from which to dispatch trampolines to customers around Australia.
The Vuly Trampolines headquarters, including its showroom and trampoline warehouse, are located in Wakerley at 1/95 Ingleston Road, which is 15km east of the Brisbane
Brisbane
Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...
CBD.
Products
The company designs its own trampoline products and accessories, which are tested against Australian Safety Standards by the University of Technology, SydneyUniversity of Technology, Sydney
The University of Technology Sydney is a university in Sydney, New South Wales, Australia. The university was founded in its current form in 1981, although its origins trace back to the 1870s. UTS is notable for its central location as the only university with its main campuses within the Sydney CBD...
. The company is recognised for its double-sided spring padding (which are available in two colours) and its patented interactive trampoline game, HEX VEX™.
Trampoline tent
The Trampoline tent is a recreational trampoline product that is designed to create shade on the trampoline and is mostly used by young children as a cubby-house or sleepover area. The innovation is patented to Vuly and was designed by its founder and CEO, Joe Andon.Endorsement
Vuly is endorsed by a number of Australian and American national and Olympic trampoline athletes, including Ben WildenBen Wilden
Ben Wilden is an Australian trampolinist. He is a former national champion in trampoline sports and represented Australia at the 2008 Summer Olympics in Beijing as the country's sole representative in trampolining.-Personal life :Wilden completed his schooling at Murray Bridge High School and...
, Christie Jenkins
Christie Jenkins
Christie Jenkins in Melbourne, Victoria is an Australian trampoline athlete. Jenkins has competed at both Australian national and international level, and is formerly Australia's top-ranking female trampoline sports athlete....
, Steven Gluckstein
Steven Gluckstein
Steven Gluckstein in Atlantic Highlands, New Jersey is an American trampoline athlete.-Personal life:Gluckstein began his career practicing taekwando at his school until the school's closure forced him out of martial arts. Gluckstein's mother subsequently signed him up for gymnastics with coach...
and Logan Dooley. In April 2011, Christie Jenkins represented Vuly at the Australian Fitness & Health Expo
Australian Fitness & Health Expo
The Australian Fitness & Health Expo is Australia’s largest fitness and health event and is owned and organised by Diversified Exhibitions Australia....
, Australia's largest health and fitness expo which is held annually at the Sydney Convention and Exhibition Centre
Sydney Convention and Exhibition Centre
The Sydney Convention and Exhibition Centre, is located in Sydney's Darling Harbour near the Central Business District. The building is adjacent to Cockle Bay, Tumbalong Park and the Harbourside shopping centre....
in Darling Harbour. She has also previously represented Vuly at the Australian Toy, Hobby and Nursery Fair, held annually at the Melbourne Convention and Exhibition Centre. At both events, Christie performed snippets of her winning routines in the Double Mini Trampoline and Synchronised Trampoline events from Indo Pacific Trampoline Championships in Kakegawa, Japan.