The W. Britain brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 name of toy and collectable soldiers is derived from a company founded by William Britain Jr., a British

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 toy

Toy

A toy is any object that can be used for play. Toys are associated commonly with children and pets. Playing with toys is often thought to be an enjoyable means of training the young for life in human society. Different materials are used to make toys enjoyable and cuddly to both young and old...

 manufacturer, who in 1893 invented the process of hollow casting in lead, and revolutionized the production of toy soldiers

Toy Soldiers

A toy soldier is a miniature figurine that represents a soldier, but the term may also refer to:In film and television:*Toy Soldiers , an action/drama film in which terrorists take a school hostage...

. The company quickly became the industry leader, and was imitated by many other companies, such as Hanks Bros. and John Hill and Co.  The style and scale of Britain's figures became the industry standard for toy soldiers for many years.

In 1907 the family proprietorship, William Britain & Sons, incorporated as Britains, Ltd.