WBRR
Encyclopedia
WBRR is an FM radio station in Bradford, Pennsylvania
. The station, operated by sister station WESB, is a classic hits
format station branded as "HERO Radio" (HERO being an acronym for High Energy Rockin' Oldies), and by "Cool 100" (a previous branding).
Morning show jocks Scott Douglas and Frank Williams, whose morning show (known as "The Morning Buzz") is simulcast on WESB, also double as the station's drive time
and midday jocks respectively. All staff is shared with WESB. Weather is provided by Mike Cejka
of WIVB-TV
in Buffalo, New York
.
In 2007, major changes were made to the morning show and minor changes to the format that now features classic rock
and 1990s alt rock.In August 2008, Igor was tapped to do 7-11pm on WBRR in addition to his afternoon shift on WESB. Igor joined after working at 92.3 Xtreme radio in Cleveland and Q92 in Canton, Ohio.
The station subsequently moved from eighth place in the market to third.
On September 27, 2009, WBRR began airing the Jamestown, New York-based outdoor program "Grizzly Gary's Goin' Fishin' and Huntin'" on Sunday mornings.
In March 2009 WBRR branded itself as "The Rock Station of the Twin Tiers".
Bradford, Pennsylvania
Bradford is a small city located in rural McKean County, Pennsylvania, in the United States 78 miles south of Buffalo, New York. Settled in 1823, Bradford was chartered as a city in 1879 and emerged as a wild oil boomtown in the Pennsylvanian oil rush in the late 19th century...
. The station, operated by sister station WESB, is a classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
format station branded as "HERO Radio" (HERO being an acronym for High Energy Rockin' Oldies), and by "Cool 100" (a previous branding).
Morning show jocks Scott Douglas and Frank Williams, whose morning show (known as "The Morning Buzz") is simulcast on WESB, also double as the station's drive time
Drive time
Drive time is the daypart analog to prime time for radio broadcasting. It consists of the morning hours when listeners wake up, get ready, and/or head to work or school, and the afternoon hours when they are heading home and before their evening meal. These are the periods where the number of...
and midday jocks respectively. All staff is shared with WESB. Weather is provided by Mike Cejka
Mike Cejka
Mike Cejka has been a broadcast meteorologist for WIVB since January 1983 making him the longest standing on-air meteorologist in the Buffalo television market.-Career:...
of WIVB-TV
WIVB-TV
WIVB-TV, virtual channel 4, is the CBS-affiliated television station for Western New York that is licensed to Buffalo. It broadcasts a high definition digital signal on UHF channel 39 from a transmitter on Center Street in Colden. Owned by the LIN TV Corporation, the station is sister to CW...
in Buffalo, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
.
In 2007, major changes were made to the morning show and minor changes to the format that now features classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...
and 1990s alt rock.In August 2008, Igor was tapped to do 7-11pm on WBRR in addition to his afternoon shift on WESB. Igor joined after working at 92.3 Xtreme radio in Cleveland and Q92 in Canton, Ohio.
The station subsequently moved from eighth place in the market to third.
On September 27, 2009, WBRR began airing the Jamestown, New York-based outdoor program "Grizzly Gary's Goin' Fishin' and Huntin'" on Sunday mornings.
In March 2009 WBRR branded itself as "The Rock Station of the Twin Tiers".
Awards
- Igor wins PAB's 2009 Outstanding Promotional Announcement
- Frank Williams wins PAB's 2009 Outstanding Local Sports Announcer
- Igor wins PAB's 2010 Outstanding Promotional Announcement
- Frank Williams wins PAB's 2010 Outstanding Local Sports Announcer
- Igor win PAB's 2011 Outstanding Radio Commercial