WBUW is a television station affiliated with The CW

The CW Television Network

The CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...

. Though licensed to Janesville, Wisconsin

Janesville, Wisconsin

Janesville is a city in southern Wisconsin, United States. It is the county seat of Rock County and the principal municipality of the Janesville, Wisconsin Metropolitan Statistical Area. As of the 2010 census, the city had a population of 62,998.-History:...

, the station is branded as Madison's CW, and serves all of Madison

Madison, Wisconsin

Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison....

, south-central Wisconsin

Wisconsin

Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...

, and portions of Northern Illinois

Illinois

Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...

. The station's transmission tower is located on Madison's southwest side.

WBUW's daily schedule consists mainly of network programming from The CW; syndicated fare such as The Insider

The Insider (TV series)

The Insider is an American tabloid television news program covering events and celebrities. It debuted on September 13, 2004 as a spinoff of Entertainment Tonight and started as a popular segment that took viewers "behind closed doors" and gave them "inside" information...

and TMZ on TV

TMZ on TV

TMZ on TV, or simply TMZ and TMZTV, is an American syndicated entertainment and gossip news television show that premiered on September 10, 2007. The program is generally aired on Fox, The CW and MyNetworkTV affiliates, though a majority of the stations that carry the series are Fox affiliates...

; and reruns of such shows as Friends

Friends

Friends is an American sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994 to May 6, 2004. The series revolves around a group of friends in Manhattan. The series was produced by Bright/Kauffman/Crane Productions, in association with Warner Bros. Television...

, How I Met Your Mother

How I Met Your Mother

How I Met Your Mother is an American sitcom that premiered on CBS on September 19, 2005, created by Craig Thomas and Carter Bays.As a framing device, the main character, Ted Mosby with narration by Bob Saget, in the year 2030 recounts to his son and daughter the events that led to his meeting...

, and The Office.