WBWI-FM is a country music

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

-formatted radio station in West Bend, Wisconsin

West Bend, Wisconsin

West Bend is a city in and the county seat of Washington County, Wisconsin, United States in southeastern Wisconsin. The population was estimated to be 29,894 in 2008...

. They serve the greater Milwaukee

Milwaukee, Wisconsin

Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...

 area. WBWI is owned by Wisconsin-based Bliss Communications, along with sister WBKV

WBKV

WBKV is a radio station broadcasting a Classic Country format. Licensed to West Bend, Wisconsin, USA, the station's coverage area consists of Milwaukee's northern suburbs. The station is currently owned by West Bend Broadcasting Co. and features programing from CNN Radio, Jones Radio Network and...

 and Racine

Racine, Wisconsin

Racine is a city in and the county seat of Racine County, Wisconsin, United States. According to 2008 U.S. Census Bureau estimates, the city had a population of 82,196...

-based WRJN

WRJN

WRJN is a news/talk radio station located in Racine, Wisconsin, and serving the areas of Racine, Kenosha and Milwaukee, Wisconsin. The station is owned by Bliss Communications, along with local sister station WEZY-FM....

 and WEZY.

History

The station was originally WBKV-FM, an easy listening

Easy listening

Easy listening is a broad style of popular music and radio format that emerged in the 1950s, evolving out of big band music, and related to MOR music as played on many AM radio stations. It encompasses the exotica, beautiful music, light music, lounge music, ambient music, and space age pop genres...

 station. It was later known as "V92" and featured an automated adult contemporary and country format. On September 16, 1988, the station picked up the WBWI call letters. WBWI-FM flipped to its current country format in late 1989/early 1990. For a few years it was known as "92 Country Rock" then "92 Country" before it was renamed to "Pure Country", a name they kept until 2004, when they debuted their current branding.