WBOB is a radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 broadcasting a talk radio

Talk radio

Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

 format. Licensed to Jacksonville, Florida

Jacksonville, Florida

Jacksonville is the largest city in the U.S. state of Florida in terms of both population and land area, and the largest city by area in the contiguous United States. It is the county seat of Duval County, with which the city government consolidated in 1968...

, USA, the station is currently owned by The Walt Disney Company

The Walt Disney Company

The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...

.

History

In the 1960s and early 1970s, the call sign was WPDQ with a Top 40 format. In the mid 1970s, WPDQ traded frequencies with WMBR-AM 1460 with the call letters WMBR (Miami Beach Radio) moving to the AM 600 frequency. The former WMBR-AM 1460 become urban formatted WPDQ. The format on the new WMBR-AM 600 was MOR (Middle Of the Road) known as Bright MOR Personality. The moniker was changed to Sunny 60 in 1978 with another call letter change to WSNY although the format remained Bright MOR Personality until 1980 when the call letters were changed to WAIV. At that time WAIV-AM began simulcasting Top 40 programming from its sister FM station WAIV-FM 96.9 known as The Big Wave. Pop country became the new format in 1981 with a call letter change to WOKV, known as OK 60 The Unrock. Music continued on WOKV with various adjustments from pop country to adult contemporary to oldies before becoming News-Talk AM 600 WOKV in the late 80s, home of Rush Limbaugh. When Cox Radio acquired the former WAPE-AM facilities, which had become WPDQ when the fomer WPDQ-AM 1460 became CNN News WZNZ, in the mid 90s, the WOKV call letters and news-talk programming moved to the more powerful 50kw 690 frequency while the call letters WPDQ once again returned to AM 600 with an adult standards format. Cox radio later changed the call letters to WBWL with the station becoming marketed as The Ball with a format change to all sports. The Ball was later sold to Radio Disney with a format change to Radio Disney children's programming which lasted until December 2010 when Radio Disney sold WBWL to Chesapeake-Portsmouth Broadcasting Corporation. The call letters were changed to WBOB with a conservative talk format implemented featuring Bill Bennett's Morning in America, Laura Ingraham and Glenn Beck along with a variety of local news and talk programming catering to Jacksonville and the surrounding area.

Disney will take WBWL, and three other stations slated to be sold, off the air on September 30, 2010.

On October 1, 2010 WBWL changed their format from Radio Disney to talk, branded as "WBOB Conservative Talk Radio".