WESC-FM
Encyclopedia
WESC-FM is a Country music
radio station licensed to Greenville, South Carolina
and serves the Upstate region, including Greenville
and Spartanburg
. The Clear Channel Communications
outlet is licensed to the Federal Communications Commission
(FCC) to broadcast at 92.5 MHz with an effective radiated power
(ERP) of 95 kW. The station goes by the name 92.5 WESC and its slogan is "Carolina's Best Country And Your All-Time Favorites."
660. In its earlier years, WESC-FM was a beautiful music
station. However, for most of its existence, WESC-FM simulcasted
much of their AM's programming, which consisted of country music, although this differed at times.
In 2000, the simulcast was split apart with WESC-FM retaining its country format, while WESC-AM was leased to Radio Training Network as the station adopting a Christian talk format in conjunction with Contemporary Christian WLFJ-FM
. Clear Channel has not programmed the station since.
In 2001, WESC-FM adjusted its format to classic
-leaning country in a move to separate itself from Hot Country sister WSSL-FM
, and continues in that capacity. Although there is overlap with sister station WSSL-FM
, WESC distinguishes itself by playing more 'genuine/raw' current selections along with hits from the early 1990s and before, often going back to the 1970s (and, on occasion, even earlier). It is also the area's affiliate for NASCAR
, often calling itself "Your Racin' Station."
WESC remains one of the most recognized radio stations in Greenville, having an over 60-year heritage. For most of its run, the station has been a market leader and has a loyal fan base, as well as new listeners. It is one of the most recognized country music
radio stations in the southeast, due to its deep heritage. In the Arbitron 12+ ratings, the station usually places behind WSSL but remains in the top 5 many times.
in northern Greenville County
near the North Carolina line. WESC can be heard across most of northwestern/Upstate South Carolina and Western North Carolina, as well as a large part of northeastern Georgia and can even be heard sometimes in Central Georgia. The station can also be heard in a small portion of eastern Tennessee.
Weekends
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
radio station licensed to Greenville, South Carolina
Greenville, South Carolina
-Law and government:The city of Greenville adopted the Council-Manager form of municipal government in 1976.-History:The area was part of the Cherokee Nation's protected grounds after the Treaty of 1763, which ended the French and Indian War. No White man was allowed to enter, though some families...
and serves the Upstate region, including Greenville
Greenville, South Carolina
-Law and government:The city of Greenville adopted the Council-Manager form of municipal government in 1976.-History:The area was part of the Cherokee Nation's protected grounds after the Treaty of 1763, which ended the French and Indian War. No White man was allowed to enter, though some families...
and Spartanburg
Spartanburg, South Carolina
thgSpartanburg is the largest city in and the county seat of Spartanburg County, South Carolina, United States. It is the second-largest city of the three primary cities in the Upstate region of South Carolina, and is located northwest of Columbia, west of Charlotte, and about northeast of...
. The Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
outlet is licensed to the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) to broadcast at 92.5 MHz with an effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...
(ERP) of 95 kW. The station goes by the name 92.5 WESC and its slogan is "Carolina's Best Country And Your All-Time Favorites."
History
WESC-FM signed on in March 1948 as the FM sister to WESC-AMWLFJ (AM)
-External links:*...
660. In its earlier years, WESC-FM was a beautiful music
Beautiful music
Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...
station. However, for most of its existence, WESC-FM simulcasted
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
much of their AM's programming, which consisted of country music, although this differed at times.
In 2000, the simulcast was split apart with WESC-FM retaining its country format, while WESC-AM was leased to Radio Training Network as the station adopting a Christian talk format in conjunction with Contemporary Christian WLFJ-FM
WLFJ-FM
WLFJ-FM is a non-commercial Contemporary Christian music station licensed to Greenville, South Carolina and serves the Upstate, including Greenville and Spartanburg. The Radio Training Network outlet is licensed by the Federal Communications Commission to broadcast at 89.3 MHz with an effective...
. Clear Channel has not programmed the station since.
In 2001, WESC-FM adjusted its format to classic
Classic country
Classic country is a music radio format that specializes in playing mainstream country hits from past decades.This genre generally follows one of two formats: those specializing in hits from the 1920s through the early 1970s, and focus primarily on innovators and artists from country music's Golden...
-leaning country in a move to separate itself from Hot Country sister WSSL-FM
WSSL-FM
WSSL-FM is a country music music radio station licensed to Gray Court, South Carolina and serves the Upstate region, including Greenville and Spartanburg. The Clear Channel Communications outlet is licensed by the Federal Communications Commission to broadcast at 100.5 MHz with an effective...
, and continues in that capacity. Although there is overlap with sister station WSSL-FM
WSSL-FM
WSSL-FM is a country music music radio station licensed to Gray Court, South Carolina and serves the Upstate region, including Greenville and Spartanburg. The Clear Channel Communications outlet is licensed by the Federal Communications Commission to broadcast at 100.5 MHz with an effective...
, WESC distinguishes itself by playing more 'genuine/raw' current selections along with hits from the early 1990s and before, often going back to the 1970s (and, on occasion, even earlier). It is also the area's affiliate for NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
, often calling itself "Your Racin' Station."
WESC remains one of the most recognized radio stations in Greenville, having an over 60-year heritage. For most of its run, the station has been a market leader and has a loyal fan base, as well as new listeners. It is one of the most recognized country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
radio stations in the southeast, due to its deep heritage. In the Arbitron 12+ ratings, the station usually places behind WSSL but remains in the top 5 many times.
Country Heartlines
WESC is, also, the station of origin of nationally syndicated radio show Country Heartlines, hosted by John Crenshaw. The show was popular in the 1990s and at one time was carried on stations across the country. The show consisted of a format of country songs played in between callers calling in with a mix of relationship and love related problems, of which Crenshaw and other listeners would give advice and a lending ear. The show in recent years has scaled back its affiliates and is now only heard on a handful of Clear Channel stations.Transmitter
WESC broadcasts from a transmitter located near Caesars Head State ParkCaesars Head State Park
Caesars Head State Park is located in northern Greenville County, SC, only three miles from the North Carolina border. Along with Jones Gap State Park, the park forms the Mountain Bridge Wilderness Area....
in northern Greenville County
Greenville County, South Carolina
- External Links :*...
near the North Carolina line. WESC can be heard across most of northwestern/Upstate South Carolina and Western North Carolina, as well as a large part of northeastern Georgia and can even be heard sometimes in Central Georgia. The station can also be heard in a small portion of eastern Tennessee.
Programming
Weekdays:- 5:00AM-12:00PM Charlie "The Coach" Munson
- 7:00PM-12:00AM "Long John" Landrum
Weekends
- Alice West (mid-days Saturday)
- Bob Kingsley's Country Top 40Bob Kingsley's Country Top 40Bob Kingsley's Country Top 40 is an American country music radio countdown show hosted by former American Country Countdown host Bob Kingsley. The show is produced by Kingsley's KCCS Productions and distributed by Dial Global. It uses the Mediabase Country Singles chart as its source...
- Classic Country program Saturday nights