WE Cinemas
Encyclopedia
WE Cinemas

WE Cinemas (Chinese 荣华戏院) is a Singaporean cinema operator managed by Eng Wah Global Pte Ltd. It was previously called Eng Wah Cinemas, but on 19 April 2011, it was renamed to WE Cinemas.

History

  • Eng Wah Global Pte Ltd is founded by Mr Goh Eng Wah. Its first cinemas were Happy Theatre and the open-air Victory Theatre, both in Happy World at Geylang began operating in 1945.
  • 1960s, Mr Goh Eng Wah expanded his cinema chain to Raffles Hotel (Jubilee Hall) and King's Theatre at Tiong Bahru.
  • 1970s & 1980s, it expanded to the new HDB towns in Toa Payoh
    Toa Payoh
    Toa Payoh is a district located in the Central Region of Singapore. It commonly refers to the Housing and Development Board housing estate of Toa Payoh New Town, one of the earliest satellite public housing estates in Singapore....

    , Ang Mo Kio
    Ang Mo Kio
    Ang Mo Kio(宏茂桥) is a heartland new town located in north central Singapore, and is generally within the North-East Region. It contains many of the common features of the island nation's neighbourhoods, e.g. hawker centres, wet markets and HDB housing blocks. Singapore's Prime Minister, Lee Hsien...

    , Clementi
    Clementi, Singapore
    Clementi is a town in Singapore, located in the west between Jurong and Dover, and commonly refers to the Housing and Development Board's housing estate of Clementi New Town. The town was named after the Governor of the Straits Settlements and High Commissioner Sir Cecil Clementi Smith. The...

     and Kallang Basin and became the leading film exhibitor and distributor
  • 7 July 1994, the cinema became the first operator to be listed in the SGX 1. At the same time, it also renovates its entertainment centres at Ang Mo Kio, Toa Payoh and Clementi.
  • 1998 & 1999, the group again expanded it cinema chains to newer HDB towns in Bukit Batok, Pasir Ris
    Pasir Ris
    Pasir Ris is primarily a residential area in Singapore comprising many high-rise residential dwelling blocks, mostly public housing built by the Housing and Development Board in Pasir Ris New Town. The town is located in the eastern part of Singapore....

     and Sembawang
    Sembawang
    Sembawang is an area in the Northern-most portion of Singapore, encompassing the largest land mass within the Sembawang Group Representation Constituency. The incumbent Member of Parliament for the Sembawang Constituency is Khaw Boon Wan. The constituency jurisdiction extends into the Woodlands...

    . It also open its first cinema in downtown at Suntec City.
  • 2002, It became the first cinema exhibitor in Singapore to implement an on-line loyalty program named (Friends of Eng Wah) as well as provide the SMS-a-movie service.
  • 2003, the group is the first exhibitor outside of the USA to deploy a full 2K Digital Cinema system and first exhibitor in the world to commercially screen a full 2K-enabled digital movie.
  • 2004, the group have the most 2K Digital Cineplex in the world.
  • 2005, the group signed a deal with Crazy Horse
    Crazy Horse (cabaret)
    Le Crazy Horse Saloon or Le Crazy Horse de Paris is a Parisian cabaret known for its stage shows performed by nude female dancers and for the diverse range of magic and variety 'turns' between each nude show...

     but it closed in 2007 due to poor demands and mounting losses.
  • 2007, the cinema is one of the first showcase 4D Digital cinema technology with Spiderman 3 on 1st May 2007 at Suntec City.
  • 2008, the group went through a reverse handover with Transcu and sold the properties to Mr Goh Eng Wah's company for $99.5 million. . In addition Sun Plaza were closed.
  • 2010, the group announced to spend $100 million to renovate and makeover the cinemas.
  • 2011, Eng Wah Cinemas became WE Cinemas. At the same time, Toa Payoh and Ang Mo Kio cinemas were closed down.
  • 2012, Empress area will be reopened.

Events

  • The group is the principal partner for National Day Parade from 2007 till now.
  • The group is the first to pledge support to Singapore's bid for the Youth Olympics Games 2010

2

Awards

  • Placed among the top 100 Asian companies in CIO Asia’s CIO 100 List. (2005)
  • Best Service, Best Snack Bar, Best Sound – The Sunday Times (2006)
  • SPBA Heritage Brand Award Winner (2006)
  • Selected as one of the “100 Singapore Icons”; a representation of logos, symbols, trademarks and icons that are significant to Singapore’s social history and visual culture. (2010)

2

Locations

  • Empress Entertainment Centre (10 Halls)
  • West Mall
    West Mall
    West Mall is a shopping centre located in Bukit Batok, Singapore.Opening in 1998, the 8 story mall includes a total gross floor area of sitting on a land area of...

     (6 2K Digital Halls and 3 3D Digital halls)
  • Suntec City
    Suntec City
    Suntec City is a major multi-use development located in Marina Centre, a subzone of the Downtown Core Planning Area in Singapore.- Design :Suntec City was designed by Tsao & McKown Architects with emphasis on Chinese geomancy . The five buildings and the convention center are arranged so that they...

    (5 2K Digital Halls and 3 3D Digital Halls)

Defunct Locations

  • Sun Plaza @ Sembawang
  • Toa Payoh Entertainment Centre @ Toa Payoh
  • Jubilee Entertainment Centre @ Ang Mo Kio

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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