WMGU is an Urban Adult Contemporary

Urban Adult Contemporary

Urban adult contemporary is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have rap music on their playlists. The format was designed by Barry Mayo when he, Lee S. Simonson and Bill Pearson organized Broadcast...

 music formatted radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 in the Fayetteville, North Carolina

Fayetteville, North Carolina

Fayetteville is a city located in Cumberland County, North Carolina, United States. It is the county seat of Cumberland County, and is best known as the home of Fort Bragg, a U.S. Army post located northwest of the city....

, USA, market. The station broadcasts the Steve Harvey

Steve Harvey

Broderick Steven "Steve" Harvey is an American actor, comedian, entertainer, television and radio personality and best-selling author. He is best known as the star of the WB sitcom The Steve Harvey Show, and as one of the four comedians featured in the Spike Lee film The Original Kings of Comedy...

 morning show and The Keith Sweat

Keith Sweat

Keith Sweat is an American R&B/soul, singer-songwriter, record producer, radio personality and a major contributor to the new jack swing era.-Music career:...

 Hotel.

History

At one time, the 106.9 frequency was home to WIOZ-FM

WIOZ-FM

WIOZ-FM is a radio station broadcasting a Adult Contemporary format. Licensed to Southern Pines, North Carolina, USA. The station is currently owned by Meridian Communications. L.L.C. and features programing from Premiere Radio Networks.-History:...

, which moved to 102.5 FM in 1995. WKQB played 70s rock hits and later classic rock

Classic rock

Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...

 before switching to mainstream urban

Mainstream Urban

Mainstream Urban is a term used to describe a radio format similar to an Urban Contemporary format. The format differentiates itself due to two factors: playlist composition and target demographic...

 and then country

Country music

Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...

. John Boy and Billy

John Boy and Billy

John Isley and Billy James, known as John Boy & Billy, named after "John-Boy Harris and brother Bross Harris", are American radio hosts based in Charlotte, North Carolina. Their comedic morning program The John Boy & Billy Big Show broadcasts from 6 a.m. to 10 a.m...

 made their debut on the station early in 1997 and moved to WRCQ

WRCQ

WRCQ is a radio station broadcasting an Active Rock music format. Licensed to Dunn, North Carolina, USA, it serves the Fayetteville area. The station is currently owned by Cumulus Media.-History:...

 in 2002. Cumulus Broadcasting

Cumulus Media

Cumulus Media, Inc. is the second largest Owner and Operator of AM and FM radio stations in the United States, behind Clear Channel Communications, operating 570 stations in 150 markets as of September 16, 2011. The company also owns Cumulus Media Networks...

 bought the station from Muirfield Broadcasting in 2000. In September 2005, Jeff "Goldy" Gold, who had worked for 22 years in Washington, D.C.

Washington, D.C.

Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....

, 12 of those at WBIG-FM

WBIG-FM

WBIG-FM, or "Big 100.3," is a classic rock radio station serving the Washington, D.C., United States area. It formerly went by the slogan "Big 100", and before that, "Oldies 100." It is owned by Clear Channel Communications...

, replaced Rick and Bubba

Rick and Bubba

Rick Burgess and Bill "Bubba" Bussey are cohosts of The Rick & Bubba Show—a syndicated comedic radio program based in Birmingham, Alabama...

 in the morning.

WKQB 106.9 made a switch to WFVL with an Oldies

Oldies

Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....

 format on February 17, 2006 which at the time WFVL simulcast on 102.3. Gold was let go in February 2009.

On March 30, 2009, WFVL made a switch to its current urban adult contemporary format, WMGU "Magic 106.9 FM," and dropped its simulcast and WFVL

WFVL

WMGU is an Urban Adult Contemporary music formatted radio station in the Fayetteville, North Carolina, USA, market. The station broadcasts the Steve Harvey morning show and The Keith Sweat Hotel.-History:...

 call sign on 102.3 FM. Magic 106.9 picked up Steve Harvey when WCCG

WCCG

WCCG is an American radio station licensed to broadcast to Hope Mills, NC on FM frequency of 104.5 MHz with 5,000 kW of power. The station is programmed with an Mainstream Urban music format and carries the Ricky Smiley Morning Show.-History:...

dropped him, and added Keith Sweat. The station's tower has also been moved 11 miles closer to Fayetteville.

In Spring 2010, WMGU was the number four station in Fayetteville.

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